Gilbane’s webinar calendar was laden with at-your-desk educational opportunities during the final quarter of 2010. Here’s a quick round-up of the events on content globalization:
Cisco’s Localization Journey: Capitalizing on Global Opportunity. We talked with Tim Young, Senior Operations Manager at Cisco, about the company’s transition from localization and translation silos to a centralized shared services platform. Young’s presentation was chock full of great metrics. Gilbane will publish an in-depth case study in February.
The Holistic View: Connecting Global Product Content and Marketing Content. We examined the current state of practice for multilingual marketing content and the successes that global enterprises are realizing when they overlap their multilingual marketing, brand, and product capabilities, treating business content holistically rather than as separate practices.
Game-Changing Approaches to Engaging Global Audiences and Managing Brand. The online version of our presentation at Localization World in Seattle. We shared insights into how leading practitioners are improving and advancing their global content value chains for marketing content, drawing on the research for our upcoming report on multilingual marketing content:
And although this webinar on Delivering Compelling Customer Experiences with DITA and CCM wasn’t specifically about content globalization, it examined next-generation XML applications and how global companies are realizing new value with smart content. The case studies covered in the webinar and in Gilbane’s Smart Content report touch on XML for localization and translation.
