Curated for content, computing, and digital experience professionals

Day: September 27, 2010

What an Analyst Needs to Do What We Do

Semantic Software Technologies: Landscape of High Value Applications for the Enterprise is now posted for you to download for free; please do so. The topic is one I’ve followed for many years and was convinced that the information about it needed to be captured in a single study as the number of players and technologies had expanded beyond my capacity for mental organization.

As a librarian, it was useful to employ a genre of publications known as “bibliography of bibliographies” on any given topic when starting a research project. As an analyst, gathering the baskets of emails, reports, and publications on the industry I follow, serves a similar purpose. Without a filtering and sifting of all this content, it had become overwhelming to understand and comment on the individual components in the semantic landscape.

Relating to the process of report development, it is important for readers to understand how analysts do research and review products and companies. Our first goal is to avoid bias toward one vendor or another. Finding users of products and understanding the basis for their use and experiences is paramount in the research and discovery process. With software as complex as semantic applications, we do not have the luxury of routine hands-on experience, testing real applications of dozens of products for comparison.

The most desirable contacts for learning about any product are customers with direct experience using the application. Sometimes we gain access to customers through vendor introductions but we also try very hard to get users to speak to us through surveys and interviews, often anonymously so that they do not jeopardize their relationship with a vendor. We want these discussions to be frank.

To get a complete picture of any product, I go through numerous iterations of looking at a company through its own printed and online information, published independent reviews and analysis, customer comments and direct interviews with employees, users, former users, etc. Finally, I like to share what I have learned with vendors themselves to validate conclusions and give them an opportunity to correct facts or clarify product usage and market positioning.

One of the most rewarding, interesting and productive aspects of research in a relatively young industry like semantic technologies is having direct access to innovators and seminal thinkers. Communicating with pioneers of new software who are seeking the best way to package, deploy and commercialize their offerings is exciting. There are many more potential products than those that actually find commercial success, but the process for getting from idea to buyer adoption is always a story worth hearing and from which to learn.

I receive direct and indirect comments from readers about this blog. What I don’t see enough of is posted commentary about the content. Perhaps you don’t want to share your thoughts publicly but any experiences or ideas that you want to share with me are welcomed. You’ll find my direct email contact information through Gilbane.com and you can reach me on Twitter at lwmtech. My research depends on getting input from all types of users and developers of content software applications, so, please raise your hand and comment or volunteer to talk.

Book Publishers: Stick to Your Knitting

A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing, The Gilbane Group’s Publishing Practice latest study, is due out any day now. One thing about the study that sets it apart from other ebook-oriented efforts is that Blueprint describes technologies, processes, markets, and other strategic considerations from the book publisher’s perspective. From the Executive Summary of our upcoming study:

For publishers and their technology and service partners, the challenge of the next few years will be to invest wisely in technology and process improvement while simultaneously being aggressive about pursuing new business models.
 

The message here is that book publishers really need to “stick to their knitting,” or, as we put it in the study:

The book publisher should be what it has always best been about—discovering, improving, and making public good and even great books.  But what has changed for book publishers is the radically different world in which they interact today, and that is the world of bits and bytes: digital content, digital communication, digital commerce.

If done right, today’s efforts toward digital publishing processes will “future proof” the publisher, because today’s efforts done right are aimed at adding value to the content in media neutral, forwardly compatible forms.

A central part of the “If done right” message is that book publishers still should focus on what publishers do with content, but that XML workflow has become essential to both print and digital publishing success. Here’s an interesting finding from Blueprint:

Nearly 48% of respondents say they use either an “XML-First” or “XML-Early” workflow.  We define an XML-First workflow as one where XML is used from the start with manuscript through production, and we define an “XML-Early” workflow as one where a word processor is used by authors, and then manuscript is converted to XML.”

Tomorrow, Aptara and The Gilbane Group are presenting a webinar, eBooks, Apps and Print? How to Effectively Produce it All Together, with myself and Bret Freeman, Digital Publishing Strategist, Aptara. The webinar takes place on Tuesday, September 28, 2010, at 11 a.m., EST, and you can register here.
 

© 2020 The Gilbane Advisor

Theme by Anders NorenUp ↑