We’ll soon hit the road to talk about the findings revealed in our new research study on Multilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains. While working on presentations and abstracts, I found myself needing to be conscious of the distinction between objective and subjective perspectives on the state of content globalization.
As analysts, we try to be rigorously objective when reporting and analyzing research results, using subjective perspective sparingly, with solid justification and disclaimer. We focus on the data we gather and on what it tells us about the state of practice. When we wrapped up the multilingual product content study earlier this summer, Leonor, Karl, and I gave ourselves the luxury of concluding the report with a few paragraphs expressing our own personal opinions on the state of content globalization practices. Before we put on our analyst game face and speak from that objective perspective, we thought it would be useful to share our personal perspectives as context for readers who might attend a Gilbane presentation or webinar this fall.
Here are my thoughts on market readiness, as published in the conclusion of Multilingual Product Content: