Curated content for content, computing, and digital experience professionsals

Day: January 5, 2009

Blog integration – you may have been redirected

In case you are looking for the CTO Blog, the Web Content Management Blog, the Collaboration Blog, or the Publishing Practice Blog, don’t worry, you have come to the right place.

We have integrated the content from these blogs into this, our main blog. All the original content, categories, tags, comments, and trackbacks have been preserved, and all the original permalinks still work (via 301 redirects). Anyone following one of the older links will be automatically re-directed to the exact same content at the new address on this blog. If you are looking for a particular post, you should be able to find it by using our blog search function or exploring the categories or tags, or archives.

What’s Your Elevator Pitch?

First, Happy New Year from the Content Globalization team & hope your holiday season included rest and relaxation. Now back to it!

I’m not big on once a year resolutions; I like ongoing “continuations” better – i.e. keep doing what works and throw out what doesn’t. In terms of our education mission, what worked best in 2008 is exactly what we set out to do via our inaugural mandate — talk to practitioners, CIOs, strategists and fellow analysts about our view of the “globalization mandate” and understand how it fits into the “field view.” So in terms of “continuations,” we’re increasing this commitment — because it works.

Our 2008 experiences throughout corporate consulting gigs and Gilbane conferences underscore a simple truth — when folks share, communities gather, and corporate operational champions for multilingual communications band together, “things” happen. And our “thing” is solidifying industry awareness that content is a vital part of web experience, customer satisfaction, and multinational expansion programs. The monolingual “one size fits all” approach? Doesn’t work.

So what’s with my elevator pitch title? It’s an ongoing conversation we’re having with our community about making the business case for content globalization strategies that are funded, valued, measured and successful. Basically, the elevator pitch for multilingual communications in five minutes or less. Here’s one of our favorites, courtesy David Lee from 3M:
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