We’ve had an overwhelmingly positive response to our Multilingual Communications as a Business Imperative report, for which we’re grateful – and thrilled! I can summarize the response as “peer sharing works!” And not only works, but spurs conversation, new ideas, and without a doubt, more sharing. For the Globalization Practice team, it’s true validation of the people perspective of Web 2.0.
It would be a long list to point out all the countries represented through report downloads and additional conversations we’ve had since July, but here’s just a sample. We’ve heard from content and translation management professionals from all across the USA in addition to:
- New Zealand
- South Africa
- South Korea
- United Kingdom
What resonates most? Unwaveringly first is the need to look at multilingual communications creation, management, and delivery in a new way; as less a cost center and more an integral part of business value. Next – the inherent connection readers have with our definition of operational champions and the stories told by those that shared challenges and strategies in the report’s Best Practices Profiles section. Of course those links have pros and cons; the former obviously cementing the growing need for community sharing and the latter validating the struggles of educating senior management and making the business case for focused investment.
Those “on the ground floor” clearly want more – and we aim to provide it. As Frank documented in our Events blog on Fall Speaking Gigs, we’re focused on sharing our experiences and more importantly, learning from yours. Particularly exciting for our team is the Content Globalization track we’ve put together for Gilbane Boston, December 2-4. The full conference schedule is here. Join us!