Curated content for content, computing, and digital experience professionsals

Day: February 25, 2007

Geeks Learn to Go Global

Carnegie Mellon University, one of the top-ranked institutions producing technology talent, recently announced that it will offer a new Masters of Science program in software management at its Carnegie Mellon West campus in Mountain View, CA. The driving force is our increasingly global economy.
The school recognizes that going forward, developing good, useful software won’t be sufficient for managers who want to excel. The curriculum combines software engineering, one of CMU’s sweet spots, with business and organizational coursework. The goal is to prepare graduates for the reality of the software business in the 21st century. James Morris, dean of Carnegie Mellon West, says that the program’s “… cross-training gives our students the perspective and contextual understanding they need to see and seize opportunities in the global market.”
The deadline for applications is June 1. See the program description in the Carnegie Mellon West brochure for details.

Not All Newspapers Are Suffering

The Audit Bureau of Circulations (ABC) self-refers as the “Gold Standard in Media Audits” and is the place to go if you want to find out current U.S. newspaper circulation figures. Unfortunately, you have to be a member — they’re not giving this sensitive information away — and so it’s difficult to get up-to-the-minute data. You can find out the “Top 200 Newspapers by Largest Reported Circulation” ), but not what those circulation figures actually are, and how they’re trending.

But the ongoing decline in newspaper circulation in North America is not a well-kept secret, and if the ABC won’t spill the beans, others will.
According to a February article in Media Life Magazine, “in the U.S., the circulation of paid-for papers dropped 4 percent from 2001 to 2005, hitting 53.3 million. It also dropped 2.3 percent in 2005 compared to the year earlier.”

A May 2005 article in The Washington Post reported that “circulation at 814 of the nation’s largest daily newspapers declined 1.9 percent over the six months ended March 31 compared with the same period last year…The decline continued a 20-year trend in the newspaper industry as people increasingly turn to other media such as the Internet and 24-hour cable news networks for information.”

In the midst of this gloom, the February 17th issue of The Economist reported that in India there are some 3000 big newspapers, and they experienced a 12.9% increase in circulation last year. Competition is fierce, and profits substantial.

The article also made reference to a key factor that may explain this bright news: Internet access is available to only 1.2% of Indians over the age of 12.

I remember years ago at a DRUPA trade show in Germany (DRUPA focuses on the printing business) meeting Naresh Khanna, the editor of Indian Printer & Publisher magazine. That year everyone was speculating about the possible impact of the Internet, but Naresh said to me: “Oh, we don’t care very much about the Internet in India. We’re just excited that we’ll soon have color pictures in our newspapers.”