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Gilbane Boston Hosts Attendees from 19 Countries & 31 States at its Leading Educational Forum for Content Technologies

For Immediate Release

BOSTON, December 8, 2009 - The Gilbane Group and Lighthouse Seminars today announced that last week’s Annual Gilbane Boston Conference once again brought together the industry’s largest collection of recognized experts to share experiences, practices, and research, and to debate the use and future of content technologies. The 6th annual Gilbane Boston Conference took place December 1 - 3 at the Boston Westin Copley Hotel and attracted a strong turnout of customers, solution providers, industry experts, press and analysts — including Platinum sponsor Microsoft and Gold sponsors Alterian, atex, Coremedia, EPiSERVER, GSpann, Jive, Just Systems, SDL Tridion and SiteCore. Gilbane & Lighthouse also announced that the Gilbane Conference will return to Boston November 30 to December 2, 2010, and to San Francisco, May 17 - 20, 2010.

"Our 6th annual Gilbane Boston conference illustrated the health of the market for enterprise content applications, especially web content management. The increase in attendance was consistent with the consensus of our industry analyst panel that the market in 2009 was much stronger than it was for most areas of IT spending.", said Gilbane Group's CEO Frank Gilbane. "With the rapidly changing landscape of commercial, open source, and social software tools, and the improving economy, 2010 promises to be a very active year as organizations re-focus on the need to engage customers more effectively online to remain competitive."

Underscoring the conference theme, Content, Collaboration & Customers, Gilbane Boston 2009 featured presentations from industry experts and customers driving innovation in content technologies. Topics included Web Content Management, Enterprise Social Software, Enterprise Mobile Content, Authoring & Publishing, Content Globalization, XML & XBRL, Enterprise & Site Search, Semantic Technologies and Enterprise Content Management. Conference Chair, Frank Gilbane kicked off the two days with a candid conversation with senior managers responsible for large public web presences that are critical to their organizations’ mission. Panelists included the Director of Mass.gov, Susan Parker, Michael Edson, Director, Web and New Media Strategy, Office of the CIO, at the Smithsonian Institution and Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle.

Three key highlights at Gilbane Boston where:

• Attendees were able to "Test Drive" the upcoming major release of SharePoint at the SharePoint 2010 Experience on-site at Gilbane Boston, and had the opportunity to walk through, learn, and understand the new content management capabilities in Microsoft SharePoint 2010.
• Analyst Insight - Conference attendees where able to meet one-on-one with Gilbane and other select industry analysts during the conference to have in-depth discussions about issues, seek advice on your current projects, or follow up on questions raised during the conference. “We’re excited about the outcome of the Analyst Insight program, offered for the first time at a Gilbane conference,” said Mary Laplante, VP, Client Services, Gilbane Group. “Participants were able to enhance their educational experience by meeting one-on-one with an analyst. The program gave us a renewed appreciation for the challenges facing today’s users of content technologies.”
• The Annual Industry Analyst Debate focus was on What's Real, What's Hype, and What's Coming. Industry analysts from different firms participate in this annual event to make sure the conference attendees hear differing opinions from a wide variety of expert sources. Debate Moderator: Frank Gilbane, CEO Gilbane Group invited Panelists: Melissa Webster, Vice President, Content & Digital Media Technologies, IDC - Stephen Powers, Senior Analyst, Forrester - Dale Waldt, Senior Analyst, Gilbane Group - Kathleen Reidy, Senior Analyst, 451 Group - Guy Creese, VP & Research Director, Collaboration and Content Strategies, Burton Group. The analysts shared their perspectives on strategies for managing and delivering content to better serve their customers, and for promoting increased collaboration among their employees.

“At a time when many events have seen extreme drops in attendance, Lighthouse Seminars is pleased at the success we have seen this year with the Gilbane series,” said Jeffrey Arcuri, VP Marketing, “We’re excited that the Gilbane Conference series remains a priority for those involved in implementing strategies and managing content management projects and look to this series to help them be at the forefront of innovation needed to successfully drive their businesses.”

For more information about exhibiting or sponsoring at future Gilbane Conferences, visit: http://gilbaneboston.com/contact_us.html

About Gilbane Group, Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at: http://gilbane.com.

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. These include content management of all types: web content management, digital asset management, document management, enterprise intranets & portals, enterprise search, collaboration, social software, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com.

Contacts
Lighthouse Seminars, LLC
Jeffrey V. Arcuri, 508-759-8180
jeff@lighthouseseminars.com

The tweets that used the official Gilbane Boston hashtag - #gilbaneboston - from a few days before the conference are available at:
http://twapperkeeper.com/gilbaneboston/?limit=all

Tweets from those who used #gilbane are at:
http://twapperkeeper.com/gilbane/?limit=all

There were also some other hashtags used, for example:
http://twitter.com/#search?q=gilbane09

E3. Semantic Search - Ready for Prime Time?

Where: Gilbane Boston Conference, Westin Copley
When: Wednesday, December 2, 2009, 2:40pm - 4:00pm

The experience of search that most of us are familiar with is still a "Search 1.0" experience that continues to rely heavily on the keyword technology developed as long ago as the 60s & 70s. But making a smarter search experience, a new "Search 2.0" generation, will rely heavily on a keener intelligence about the nature and context of the content being searched and the intentions of the searcher. Analysts have long forecast that semantic search and text analytics would bring about this smarter search, but the reality is that semantics have made few inroads in popular search experience. In this session, you will hear from leading practitioners about how they are engineering content enhancement, semantic search techniques, and user interaction designs to craft the next generation of search.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
Lynda Moulton, Analyst & Consultant, Enterprise Search, Gilbane Group
Jeff Fried, Senior Product Manager, Microsoft
Chris Lamb, Senior VP, Thomson Reuters

Main conference program: http://gilbaneboston.com/conference_program.html

Register today!

We're pleased to announce the publication of a new Gilbane Beacon entitled Lessons for Digital Marketers: What Marketing Professionals Can Learn from the World's Leading Publishers.

From the introduction:

". . .  Internet marketing will increase at the expense of traditional advertising, which is predicted to decline. This means that digital marketers will clearly be challenged to bring in the lion’s share of new customers and revenues. . . . 

"Gilbane believes that digital marketing managers can learn a great deal about leveraging content assets by drawing on the experiences of other content-rich organizations. One of the best candidate industries for lessons learned is the publishing industry. Challenges faced by CMOs and publishers are very similar: content closely tied to revenue streams, large volumes of diverse content types, rapidly evolving expectations regarding personalized content and interactivity, and requirement for frictionless publishing in order to meet the need for content immediacy. "

The paper is available for download now, along with a recording of the companion webinar. The paper will also be distributed at next week's Gilbane Boston conference.

With the upcoming release of SharePoint 2010 "The business collaboration platform for the Enterprise and the Web", Microsoft is hoping to accelerate the already dramatic growth of SharePoint. The SharePoint partner ecosystem is clearly excited, and even sceptics agree it is a major release. But how do you decide whether SharePoint is right for you, or which parts of SharePoint could meet your needs, either on their own or in conjunction with other enterprise applications? Should you use it for collaboration? for search? and what about web content management - a major focus of SharePoint 2010?

With SharePoint 2010 just entering public beta and scheduled for release in the first half of the year, it is time to make sure you know what its capabilities are so you can make informed near term or strategic decisions. And, you need to get the full story, and the way to do this is to see it, and play with it, for yourself, and talk to sceptics, evangelists, and people already using SharePoint for applications similar to yours.

Whether you are attending the full Gilbane Boston conference or just visiting the technology demonstrations, you have a unique opportunity to learn what you need to know about SharePoint content management at Gilbane Boston. As part of their rollout, Microsoft will be on-site at the conference with a classroom setup with PCs loaded with SharePoint 2010, and will show you how the new content management capabilities work.

Get the full story on SharePoint 2010 for content management at Gilbane Boston:

• Visit the Microsoft SharePoint 2010 Experience at Gilbane Boston 2009 for the opportunity to walk through, learn, and understand the new content management capabilities in Microsoft SharePoint 2010.
• Talk to Microsoft product managers, and get an up-close look at new capabilities, and find out what is coming.
• Talk to multiple independent analysts and consultants who are both sceptics and fans of SharePoint for a balanced view.
• Hear from experienced SharePoint consultants with hands-on experience and get their opinion on what is coming SharePoint 2010.
• Visit SharePoint partners in the exhibit area who have been helping companies deploy SharePoint to meet a wide variety of business requirements for many years.
• Hear case studies and talk to companies that are using SharePoint.
• Attend conference sessions focused on SharePoint, including:
  
  
  • E15/I12. SharePoint 2010 for Content Management
  • E9/I3. Improving SharePoint Search & Navigation with a Taxonomy and Metadata
  • E10/I4. SharePoint Strategies for Today & with SharePoint 2010
  • E14/C10. SharePoint Case Studies & Strategies
  • C6/I8. Microsoft SharePoint 2010: How Will It Impact Your Collaboration Strategy?

Don't miss your chance to be one of the first see and touch SharePoint 2010!

C2. Collaboration Challenges 2: Sharing Content

Where: Gilbane Boston Conference, Westin Copley
When: Wednesday, December 2, 2009, 1:30pm - 2:30pm

An interactive discussion on challenges to effective content sharing within and outside of the firewall. The panelists and audience will exchange their experiences with business practices and technologies that have improved content sharing for their organization or customers’ businesses.

Moderator: Geoffrey Bock, Senior Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
Bob Lindenberg, Senior Vice President, Putnam Investments
Ginger Richards, Pew Research Center
Jason Corsello, Vice President, Knowledge Infusion

Main conference program: http://gilbaneboston.com/conference_program.html

Register today!

E13/W9/I7. Open Source CMS Powwow

Where: Gilbane Boston Conference, Westin Copley
When: Wednesday, December 2, 2009, 2:40pm - 3:50pm

Just a few short years ago many organizations wouldn't think of implementing an open source content management system. Today, thousands of major global companies have implemented solutions like Drupal, Joomla!, Plone and Alfresco, to name a few. In this session, Joe Bachana, Founder and CEO of DPCI, has invited major luminaries from these four open source CMS projects to help attendees better differentiate each system from the others. Particular attention will be paid to calling out the strengths of each system. The session will also pay close attention to any feedback or lingering criticism in the market that open source CMS platforms still face.

Moderator: Joseph Bachana, President/Founder DPCI
Panelists:
Mitch Pirtle, Founder, Joomla Project
Jay Batson, Founder and Former CEO, Acquia, Drupal Project
Scott Paley, CEO, Abstract Edge, Plone Foundation
John Newton, CTO, Chairman, and Co-Founder, Alfresco

Main conference program: http://gilbaneboston.com/conference_program.html

Register today!

We are honored to bring you a "who's who" of leading practitioners, analysts, and technologists at our upcoming Boston conference. Focused on the theme “Content, Collaboration & Customers”, this year's conference looks at content strategies and the role and management of content for both internal collaboration, and for engaging global customers on the Internet. And, you don't only get to listen to our speakers on a panel - there are two full days on conversations taking place in the hallways, in the exhibitor area, and during the reception, lunches and breaks. This large collection of diverse content management technology experts can only be found at Gilbane events. Don't miss this opportunity to learn, network, and socialize with colleagues, peers, and experts at http://gilbaneboston.com/.

Our faculty of experts and industry leaders includes:

J. Brooke Aker, CEO, Expert System USA
Juha-Matti Arola, eLearning & Collaboration Manager, Global HR, Competence & Talent Management, KONE Corporation
Joseph Bachana, President and Founder, DPCI
Rahel Anne Bailie, President, Intentional Design Inc.
Deane Barker, Content Management Practice Director, Blend Interactive
Jay Batson, Founder, Acquia
Gerrit Berkouwer, Internet Project Manager- Internet Project Manager, CSPO Ministry of General Affairs/Government Information Service, Dutch National Government
Dave Bierut, Associate Director of Interactive Marketing, Genzyme Biosurgery
John Blossom, President, Shore Communications Inc.
Geoffrey Bock, Senior Analyst, Collaboration & Social Computing, Gilbane Group
Joern Bodemann, CEO, e-Spirit AG
Tjeerd Brenninkmeijer, CCO, Hippo
Melanie Browne, Librarian & Project Manager, Maple Leaf Foods
Diane Burley, Industry Specialist, Nstein Technologies
Joseph Busch, Founder and Principal, Taxonomy Strategies
Mauro Cardarelli, Managing Partner and Founder of Jornata
David Choy, Chair, OASIS Content Management Interoperability Services (CMIS) TC & Senior Consultant, EMC
David Carter, CTO & Co-founder, Awareness Inc.
Nancy Clarke, Business & Technology Consultant
Jason Corsello, Vice President, Knowledge Infusion
Jeff Cram, Chief Strategy Officer and co-founder, ISITE Design
Guy Creese, VP & Research Director, Collaboration and Content Strategies, Burton Group
Dave Cooksey, Founder & Principal, saturdave
Andrew Davis, Chief Strategy Officer & Co-Founder, Tipping Point Labs
Joshua Duhl, Independent Consultant
Russ Edelman, President, Corridor Consulting
Michael Edson, Director, Web and New Media Strategy, Smithsonian Institute, Office of the CIO
Susan Feldman, Research Vice President, Content Technologies, IDC
Claire Flanagan, Senior Manager of Knowledge Management and Enterprise Social Collaboration, CSC
Carl Frappaolo, Co-founder & Principal, Information Architected
Jeff Fried, Senior Product Manager, Microsoft
Frank Gilbane, CEO, Gilbane Group
Jean-Paul Gomes, Senior Product Manager, Microsoft
Seth Gottlieb, Principal, Content Here
Darren Guarnaccia, VP Product Marketing, Sitecore
David Guenette, Associate Consultant, Gilbane Group
Irina Guseva, Senior Editor, CMSWire.com
Kristina Halvorson, President, Brain Traffic
Rachel Happe, Rachel Happe, Principal & Founder, The Community Roundtable
Neal Hannon, Senior Consultant, Gilbane Group
Larry Hawes, Lead Analyst, Collaboration and Enterprise Social Software, Gilbane Group
Bryan House, Director Marketing, Acquia
Chris Howe, Director, Global Online Marketing, Avid Technologies
Peter Iuvara, Director, Consulting Services, mindSHIFT Technologies
Luuk de Jage, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle
Timo Kaisla, Vice President, Media and Communities, Ixonos Plc
Ben Kiker, CMO, Jive Software
Matti Kokkola, Chief Architect, Media and Communities, Ixonos Plc
Chris Lamb, Senior VP, Thomson Reuters
Mary Laplante, VP Client Services, Gilbane Group
Joan Lassell, President, Lassalle-Ramsay Inc.
Stephanie Lemieux, Taxonomy Practice Lead, Earley & Associates
Scott Liewehr, Senior Consultant, Web Content Management Gilbane Group
Bob Lindenberg, Senior Vice President, Putnam Investments
David H. Lipsey, Managing Director, Media and Entertainment, FTI Consulting
Jeffrey MacIntyre, Principal, Predicate
Glenn Mannke, Director, Starwood Hotels and Resorts Worldwide
Naomi Marr, Independent Consultant, Web Marketing and Community Management
Marcel Meth, Independent SharePoint Analyst
Glen McInnis, Practice Lead, Enterprise Content Management, non-linear creations
Ron Miller, Editor, FierceContentMangement
Lynda Moulton, Analyst & Consultant, Enterprise Search, Gilbane Group
John Newton, CTO, Chairman, co-Founder, Alfresco
Scott Paley, CEO, Abstract Edge, Plone Foundation
Chris Paquin, Associate Director, Emerging Technologies, Sun Life
Susan Parker, Director, Mass.gov, Commonwealth of Massachusetts
Natasja Paulsenn, Partner, Ordina Consulting
John Petersen, Founder, Sutro Software
Christine Pierpoint, Partner, WelchmanPierpoint
Mitch Pirtle, Founder Joomla Project
Stephen Powers, Senior Analyst, Forrester
Kaija Pöysti, CEO, Co-Entrepreneur, Aldanella Oy
Kathleen Reidy, Senior Analyst, 451 Group
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Ginger Richards, Knowledge Management Specialist, Pew Research Center
Bryant Shea, Director, Content Management and Mobile, Molecular
Shawn Shell, Principal, Consejo
Paul Sonderegger, Chief Strategist, Endeca
Chris Starvos, Technology Strategist, LEVEL Studios
Kelly Stirman, Director of Business Development, Mark Logic Corporation
Dmitri Tcherevik, CTO, FatWire Software
Mary Lou Tierney, Enterprise Architecture Planning and Innovation, MITRE
Lars Trieloff, Product Manager, Social Collaboration, Day Software
Bill Trippe, Vice President & Lead Analyst, Content Strategies, Gilbane Group
Ian Truscott, VP, WCM Product Strategy, Alterian
Sadalit P. Van Buren, Microsoft Sharepoint Consultant, Knowledge Management Associates
Armin Wahl, National Manager, Across Systems
Dale Waldt, Senior Consultant, Gilbane Group
Melissa Webster, Vice President, Content & Digital Media Technologies, IDC
Randy Woods, Co-Founder & Executive Vice President, non-linear creations
Brett Zucker, Executive Vice President and Chief Technical Officer, Bridgeline Software

The complete conference program is available at http://gilbaneboston.com/conference_program.html

W7/C9. Social Publishing and WCM

Where: Gilbane Boston Conference, Westin Copley
When: Thursday, December 3, 2009, 2:00pm - 3:30pm

WCM is undeniably getting more social as WCM vendors add social and collaborative components, but many customer-facing community efforts remain separate from WCM technologies. This session will look at the pros and cons of working with WCM tools that have social capabilities versus stand-alone social software and it will investigate "social publishing" options that claim to effectively handle both areas.

Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Panelists:
David Carter, CTO, Awarenes
Bryan House, Director Marketing, Acquia
Ben Kiker, CMO, Jive Software
Lars Trieloff, Product Manager, Social Collaboration, Day Software
Dmitri Tcherevik, CTO, FatWire Software

Main conference program: http://gilbaneboston.com/conference_program.html

Register today!

Early Discount Extended For One Week!
Sign up by November 6, 2009 and use discount code GILBANE to save an additional $200!

Especially because of the difficult economic conditions, companies need to leverage the latest web technologies to maintain a high level of engagement with their customers, and improve employee productivity with collaboration best practices and social software. Holding down the costs of managing the proliferating amount of content can often be most effectively accomplished by implementing new tools and practices. The sixth annual Gilbane Boston Conference, December 1-3, 2009 at the Westin Copley Hotel, will focus on these issues with the theme “Content, Collaboration & Customers.”

The 2009 Gilbane Boston conference will offer enhanced programs tied to competitive business and productivity issues. The conference tracks have been organized around the four major areas of how enterprises use web and content technologies and where they most need to invest, including:

• Web Business & Engagement
• Managing Collaboration & Social Media: Internal & External
• Enterprise Content: Searching, Integrating & Publishing
• Content Infrastructure

Four areas we are paying extra attention to are:

Managing enterprise social content. This should not be a surprise. The increasing use of social software in business and government environments for both internal and customer communications means more content, of a different kind, to be managed.

Managing enterprise mobile content. Smartphones are replacing noteboooks and desktops as clients for many enterprise applications, and complementing them for even more. Mobile is another enterprise channel with unique content requirements.

SharePoint & Office 2010 and web content management. As the SharePoint surge continues with the upcoming release of 2010, early signs point to increased emphasis on web content management and integration between WCM, Office and SharePoint. How will this affect the content management market?

E-government & transparency. We are seeing a lot of activity here among both state and federal agencies, and there are special content management challenges that in most projects mean integrating new technologies and practices (e.g., social software) with established information management approaches (e.g., XML, XBRL).

Receive updates and follow the conference on Twitter at http://twitter.com/gilbaneboston

For more details on pre-workshops visit http://gilbaneboston.com/workshops.html

For more details on the conference visit http://gilbaneboston.com/conference_program.html

Register today!

Receive updates and follow Gilbane Boston on Twitter: http://twitter.com/gilbaneboston

We look forward to seeing you in Boston!

The Lighthouse Seminars & Gilbane Group Team
http://gilbaneboston.com/