Archive for video

Gilbane Advisor 1-27-17 — Apple Facebook dance, platform battles

The Great Unbundling

We’ve seen the different ways the internet unbundled print and music. TV is evolving, or at least unbundling, more slowly. Ben Thompson has been tracking this for some time. In his latest look he focuses on TV and how Facebook, Snapchat are contributing to its unbundling. This is not just about commercial TV but video and advertising in general. Read More

Speaking of video, just as Facebook is starting to pushing long form video…

Parse.ly finds users not that engaged with video

Parse.ly examined the performance of four types of posts within its network of 700 sites: long-form, short-form, video, and slideshows. Read More

engagement time performance by content type - via Parse.lySlide by Parse.ly 

The iPhone Unsung Sine Qua Non

Telecommunications companies have historically been masters of control, and their tight grip has often slowed down their own, and other industries’, progress. While Apple has some control issues of their own, their wresting substantial control from the carriers has opened up huge opportunities not just for them, but for everyone. Control, however, is never a permanent state, and shifts are often unforeseen.

In retrospect, the ascendency of Smartphone 2.0 and the way it has shaped our culture seems obvious and natural. But the celebration and contemplation overlooks a crucial Sine Qua Non, a necessary (but not sufficient) condition: Unlocking the carriers’ grip on handset specifications, marketing, and content distribution. Read More

​Speaking of control…

The coming war between Apple and Facebook

Facebook has been phenomenally successful in mobile advertising. But they have long chafed at their dependence on the dominance of the only two mobile platforms that matter, Apple and Google. All three companies are jockeying for platform, content, and advertising control. Mobile marketing strategists need to track this, and Eric Seufert provides a rewarding deep dive that focuses on the Apple Facebook dance. Facebook is hoping messaging can replace operating systems as a more level platform battlefield. Read More

Speaking of messaging apps as platforms…

Tencent launches ‘mini programs’ for WeChat

WeChat is still leading the messaging-as-platform push and are who to watch first. Even though they “only” have some 800 million users in China they may lead in engagement time. WeChat ‘mini programs’ compete with Google ‘instant apps’, all app stores, and of course Facebook Messenger and other messaging products. Read More

Blockstack’s Vision to Reinvent the Web for Better Privacy

Based on blockchain technology as you might guess. The approach is one to watch and there are many companies working on it.

…instead of needing to create accounts with each site, as people do with Google or Facebook, users of sites built on Blockstack’s system will control their own digital identity (or identities). To use a site that needs your information, you will grant access to a profile under your control alone. If you want to stop using a service, you can revoke its access to your profile and data and take it elsewhere. Read More

Also…

On Their Tenth Anniversary, Mobile Apps Start Eating Their Own and of course are also threatened by ‘mini programs’, ‘instant apps’ and bots. via Flurry Analytics

On Medium 1: Jessica Lessin… What Everyone Is Missing About Media Business Models via The Information

On Medium 2: Frederic Filloux… A New Model for Medium via Monday Note

Would be fascinating to have comparable survey of U.S citizens… 70% of Europeans Aren’t Willing to Sacrifice Privacy for New Services, Survey Reveals via Tripwire 

I love quiet, but there is a cost. Think about this… Our Silent Future via The Information

Businesses are people too! and deserve a good CX and DX… Measuring B2B’s digital gap via Mckinsey

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane Advisor 7-26-16 – Bots, apps, stickers, video, web, product placement

In this issue we look at moderating perspectives on a few hot topics. First up, we follow up on our earlier coverage of bots and use cases. There are lots of good reasons to be excited about the growth and range of applications for bots, but the hype has been a bit much. We have chosen four short articles to get you current. Next up, Stickers as a serious content type, then thoughts on the utility of video, purposeful merging of web and mobile, and interesting ideas on product placement.

Wrong Narrative. Wrong Mindset. Wrong Solutions.

Don’t worry, this is about bots not politics, and Sar Haribhakti’s view is balanced.

If you even remotely follow tech news, it is very likely that you have read outlandish claims like “Bots are the new apps”. There are way too many misconceptions around conversational products. Read More

Bots in 2016: Mid-Year Check In

Sam Lessin is a big fan of bots because of the potential for developers in general, and in particular for the personal assistant his company, Fin, is building. His experience and thoughts on the challenges of bringing bot-based products to market will help developers and product managers tune expectations.

The past six months have shown that building compelling bots is very challenging. Completely automated bots aren’t ready for prime time and hybrid services with human involvement cost a lot to develop. How developers can make money from bots also hasn’t been clarified. But I’m still bullish on the shift to bots. Read More

Personal assistant bots like Siri and Cortana have a serious problem

Good general explanation of why Alexa et al struggle to meet user expectations. Read More

The Death of Apps has been Greatly Exaggerated

Analyst Jan Dawson looks at the numbers.

Bots are a fascinating new element of mobile user interfaces and have potential in certain well-defined use cases. However, as a threat to the app model, they’re fundamentally limited for a couple of reasons. First, bots are not a fit at all for the vast majority of apps. Put another way, for the apps that generate the vast majority of revenue. Read More

The Elements of Stickers

Stickers as a serious content type. Connie Chan should convince you there is more to Stickers than you probably thought.

Stickers aren’t just frivolous little punctuation marks to be inserted in text messages. They can be replacements for entire sentences, and help create a new medium for communicating and storytelling… And sometimes stickers can convey what words cannot! This form of visual communication has become so popular … in WeChat and LINE — that it is not uncommon to see a deep thread of multiple messages without a single word. They’re not just for those crazy young kids. More notably, stickers are commonly used in professional, not just personal, chats as well… Read More

Video and Speed

I’m sure you know the feel­ing  —  you see a link to some­thing that looks in­ter­est­ing, fol­low it, and when it turns out to be a video clip, you shake your head and kill the tab. The prob­lem with video is it’s just too slow.

Totally agree. Give me words to skim please. Tim Bray discusses watching (some) video faster and listening to sped-up audio. Read More

Building for a future mobile web

Paul Kinlan makes a case for progressive web apps as a way to combine the best of native mobile and mobile web apps. His discussion is useful beyond Google’s progressive web activity.

A new way of thinking about how we build apps and content experiences for the web is needed. One that is progressive in allowing us to build for the web at large, but takes inspiration from the deeper engagement that can be found in native app platforms. Read More

James Bond, Dunder Mifflin, and the Future of Product Placement

…my children shouted in annoyance. They rousted me from bed, complaining that something was wrong with the TV… Trying to explain that there are advertising breaks so people can sell them things was a deflating experience… Their incomprehension was total… If interruption-based advertising is no longer an option, and if traditional product placement is no longer the answer, how can brands reach consumers while not offending their sense of empowerment and leveraging their desire for immediate gratification?

Laurent Muzellec makes a case for “interactive product placement”, and “reverse product placement”… Read More

 

Gilbane Digital Content Conference
Main conference: November 29 – 30
Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Short takes

The topic may be slightly scary but you need to know what’s coming… 2 terrific #MarTech talks on the rise of AI in marketing via chiefmartec.com

Lots of orgs will need to make a similar choice, but this is big one… Salesforce will only support Nexus and Samsung Galaxy phones to avoid Android fragmentation via recode

Yes, something like this… Why Wearables Will Replace Your Smartphone via ITNews

eBooks down, print up… U.S. Publishing Industry’s Annual Survey Reveals Nearly $28 Billion in Revenue in 2015 via AAP

An optimist’s view of Getting Google and Publishers to Share Love — and Data via Medium

Differences… AI, Apple and Google via Benedict Evans

The UK takes a stab at a Data Science Ethical Framework via gov.uk

Growing without video dependence… Bustle’s Slower but Steady Growth Path via The Information

Different levels of maturity… Enterprise MarTech Assessment: More Social Than Mobile via Medium

CMS, etc., corner

Should command a serious salary… The 6 skills every content strategist must have via Medium

Some good questions re What does a decoupled WCM architecture really mean? via Real Story Group

Digital Asset Management Round-up, June 2016 via Digital Clarity Group

Bright future or death spiral?…   via EContent

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The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

The Gilbane Digital Content Conference: Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and technologies to produce superior digital experiences for customers, employees, and partners.