SimpleFeed, Inc. announced customers can now publish any content in SimpleFeed into their Twitter accounts. Customers and prospects increasingly want to subscribe to news, offers and other information via Twitter. SimpleFeed creates, manages and measures syndicated content for large corporations. To create feeds for its customers, SimpleFeed integrates with many sources of content – republishing of existing RSS Feeds, content management system integrations, web services integrations, data feed integrations, HTML scraping and manual content entry. SimpleFeed Enterprise Twitter publishing enables marketers to publish any of this content into their Twitter streams. Features of SimpleFeed Enterprise publishing include:Publish any content in SimpleFeed to multiple Twitter accounts; Publish to specific Twitter accounts based on content tagging; Control of the publishing process via the SimpleFeed User Management System; Publish once to everywhere – Feeds, Twitter, Web Sites; Custom publish content (not just title and link); Support for tinyurl and bit.ly; and Enterprise level support. http://www.simplefeed.com/twitter.htm
NewsGator Technologies, Inc. announced that NewsGator Enterprise Server (NGES) has shipped to several clients in various markets throughout the world. An application of RSS aggregation tools, NGES applies all of the benefits of NewsGator’s existing products, services and capabilities behind the firewall for secure and manageable RSS aggregation of both internal and external content. Companies are using NGES “Smart Feeds” function to monitor what’s being said about their brand, their prospects and their competition; others are using NGES to subscribe to existing internal blogs or RSS feeds off of their ERP and other business systems; yet others are creating internal RSS feeds for project management and corporate communications. http://www.newsgator.com
Reactivity, Inc., announced it has entered the enterprise RSS market, announcing that its Reactivity Gateways are able to make XML-based syndication practical for use with sensitive, secure and private content. Reactivity Gateways provide the security and other features enterprises need to take RSS beyond public news, marketing and product announcements, while ensuring that RSS use complies with the privacy and data protection requirements of government and corporate regulations. Reactivity Gateways can be used to authenticate access, secure transport, encrypt single and aggregated RSS feeds and transform RSS data to and from other XML formats. Advanced tracking, alerting, reporting and XML message manipulation capabilities, made possible by Reactivity’s Advanced Messaging Architecture, simplify the compliant use of RSS while enabling enterprises to respond proactively to non-compliant RSS situations and improper identity usage. And Reactivity’s any-to-any interoperability and mediation with other XML and Web services formats, standards, transports and data allows integration of RSS with existing back-end systems. Reactivity also supports Atom 1.0. Reactivity also announced that SimpleFeed has partnered with Reactivity to deliver Secure RSS service. http://www.reactivity.com
Microsoft Corp. announced support for RSS in the next version of the Microsoft Windows operating system, code-named “Longhorn.” The RSS functionality in Longhorn is being designed to make it simple for end users to discover, view and subscribe to RSS feeds, as well as make it easier for developers to incorporate the rich capabilities of RSS into their applications. In addition, Microsoft announced Simple List Extensions, a set of extensions to RSS that can be used to enable Web sites to publish lists as RSS feeds. Microsoft is making the specification and the Simple List Extensions freely available via the Creative Commons license, the same license under which the RSS 2.0 specification was released. While browsing the Web, Longhorn users will be able to discover RSS feeds through an illuminated icon, as well as read the feed while still in the Web browser. In addition, users will be able to subscribe to an RSS feed as simply as adding a Web site to their “favorites.” The RSS features in Longhorn also will enable application developers to harness the capabilities of RSS in their applications. For example, business users about to attend a conference could subscribe to the conference’s event calendar. They can then use a Longhorn RSS-enabled calendar application to view the events in the RSS feed from within their calendar application. The RSS support in Longhorn includes a Common RSS Feed List, Common RSS Data Store, and an RSS Platform Sync Engine. http://www.microsoft.com
There is some additional detail on what blogs and wikis don’t do for you from somone who is using them in an enterprise environment that Lauren interviewed for her report at Corporate Blogs and Wikis: Benefits and Limits.
It is to early to tell anything from our ongoing survey on the use of enterprise blogs, wikis and RSS, but so far it is surprising how low the use of RSS is. Speaking of RSS, there is a fairly new blog focused on enterprise RSS that looks worth tracking.
Both are good background reading for our upcoming conference session in San Francisco.