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Tag: Research (Page 1 of 2)

ProQuest streamlines discoverability of subscription and open access content

ProQuest is improving the accessibility of subscription and open access content on its platform with a series of enhancements designed to boost research, teaching and learning outcomes. These enhancements include:

  • A new starting point for research: Now, users can begin their search from the open web by visiting Through their search results, they’ll be delivered straight to the resources their library subscribes to.
  • New preview feature: Users can search, find and preview the content of nearly a billion ProQuest documents directly from the open web for better discoverability.
  • Broader discovery of open access content: Researchers can access an ever-expanding universe of scholarly full-text open access sources directly – all indexed and delivered with the same level of quality and precision as ProQuest’s subscription content.

These enhancements are now live, with no action required by libraries or their users to activate. They’re part of ProQuest’s larger, ongoing initiative to add value to its solutions, expand pathways to access and help libraries increase usage of their resources.

Using Technology to Improve the Quality of Source and Multilingual Content: An Interview with acrolinx

Sixth in a series of interviews with sponsors of Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains.

We spoke with Kent Taylor, VP – Americas for acrolinx, a leader in quality assurance tools for professional information developers, The acrolinx information quality tools are used by thousands of writers in over 25 countries around the world. We talked with Kent about the growing importance of Natural Language Processing (NLP) technologies across the global content value chain (GCVC), as well as acrolinx’s interest in co-sponsoring the research and what he considers the most relevant findings.

Gilbane: How does your company support the value chain for global product support?

Taylor: Our information quality management software provides real-time feedback to authors and editors regarding the quality of their work, enabling quality assurance in terms of spelling, grammar, and conformance to their own style guide and terminology guidelines.  It also provides objective metrics and reports on over 90 aspects of content quality, therefore delivering quality control.  The value of formal information quality management across the information supply chain is reflected in reductions in translation cost and time of 10% to 30%, and reductions in editing time of 65% to 75%.

Gilbane: Why did you choose to sponsor the Gilbane research?

Taylor: To help build awareness of the contributions that Natural Language Processing technologies can bring to the global product content value chain.  Natural Language Processing is no longer just a laboratory curiosity; it is in daily use by many of the world’s most successful global enterprises.

Gilbane: What is the most interesting/compelling/relevant result reported in the study?

Taylor: The fact that "quality at the source" is now being recognized as a critical success factor in the global information supply chain.

For more insights into the link between authoring, quality assurance, and multilingual communications, see the section “Achieving Quality at the Source” that begins on page 28 of the report. You can also learn how acrolinx helped the Cisco Leaning Network with their quality assurance service, which now projects cost savings of 28% for Cisco certification, beginning on page 59 of the study.  Download the study for free.


Effective Authoring for Translation: An Interview with LinguaLinx

Fifth  in a series of interviews with sponsors of Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains.

We spoke with David Smith, president of LinguaLinx Language Solutions, a full-service translation agency providing multilingual communication solutions in over 150 languages.  David talked with us about the evolving role of the language service provider across the global content value chain (GCVC), their rationale for co-sponsoring the research, and what findings they consider most relevant from the research.

Gilbane: How does your company support the value chain for global product support?

Smith: As a translation agency, we’ve realized that our involvement with global content should be much earlier in the supply chain. In addition to localization, we support clients in reducing costs and increasing efficiencies by providing consulting services that revolve around the content authoring process – from reuse strategies and structured authoring best practices to maximizing the inherent capabilities of content management and workflow systems. Rather than just adapting content into other languages, we assist with its creation so that it is concise, consistent and localization-friendly.

Gilbane: Why did you choose to sponsor the Gilbane research?

Smith: Of the many organizations and associations we belong to, we find that the research and topics of Gilbane studies and conferences alike most closely align with our interest and efforts to diversify our services and become a turn-key outsourced documentation consultancy as opposed to a traditional translation agency.

Gilbane: What is the most interesting/compelling/relevant result reported in the study?

Smith: The findings present two major points that we feel are relevant. First, there is definitely wide-ranging recognition of the benefits derived from the creation of standardized content in a content management system integrated with a localization workflow solution. 

Secondly, there are many, many different ways of approaching the creation, management, and publishing of global content.  There’s often a significant gap between the adoption of global content solutions – such as authoring software, translation management software, workflow linking different technologies – and the successful implementation of these solutions among those responsible for day-to-day content creation and delivery.  A major manufacturer of GPS technology is actually authoring directly in InDesign to a great extent even though it utilizes an industry-leading translation workflow tool – which provides an example of the lengths to which internal processes must be changed to realize truly efficient global content processes.

For more insights into the link between authoring and translation and localization, see the section “Achieving Quality at the Source” that begins on page 28 of the report. You can also learn how LinguaLinx helped New York City Department of Education communicate with 1.8 million families across 1,500 schools in which 43% of students speak a language other than English at home. Download the study for free.


Remedies for Language Afterthought Syndrome: Lessons from Best Practices Profiles

Providing education on the business value of global information through our research is an important part of our content globalization practice. As we know however, the value of research is only as good as the results organizations achieve when they apply it! What really gets us jazzed is when knowledge sharing validates our thinking about what we call “universal truths” – the factors that define success for those who champion, implement and sustain organizational investment in multilingual communications.

Participants in our 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains told us that eliminating the language afterthought syndrome in their companies– a pattern of treating language requirements as secondary considerations within content strategies and solutions — would be a “defining moment” in realizing the impact of their efforts. Of course, we wanted more specifics. What would those defining moments look like? What would be the themes that characterized them? What would make up the “universal truths” about the remedies? Aggregating the answers to these questions led us to develop some key and common ingredients for success:

  • Promotion of “global thinking” within their own departments, across product content domains, and between headquartered and regional resources.
  • Strategies that balance inward-facing operational efficiency and cost reduction goals with outward-facing customer impacts.
  • Business cases and objectives carefully aligned with corporate objectives, creating more value in product content deliverables and more influence for product content teams.
  • Commitment to quality at the source, language requirements as part of status-quo information design, and global customer experience as the “end goal.”
  • Focused and steady progress on removing collaboration barriers within their own departments and across product content domains, effectively creating a product content ecosystem that will grow over time.
  • Technology implementations that enable standardization, automation, and interoperability.

Defining the ingredients naturally turned into sharing the recipes, a.k.a. a series of best practices profiles based on the experiences of individual technical documentation, training, localization/translation, or customer support professionals. Sincere appreciation goes to companies including Adobe, BMW Motorrad, Cisco, Hewlett Packard, Mercury Marine, Microsoft, and the New York City Department of Education, for enabling their product content champions to share their stories. Applause goes to the champions themselves, who continue to achieve ongoing and impressive results.

Want the details?
Download the Multilingual Product Content report
(updated with additional profiles!)

Attending Localization World, Silicon Valley?
Don’t miss Mary’s presentation on
Overcoming the Language Afterthought Syndrome
in the Global Business Best Practices track.

Integrated Solutions for the Global Content Value Chain: An Interview with STAR Group

Fourth in a series of interviews with sponsors of Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains.

We spoke with Karl Darr, an independent consultant working with STAR Group.  STAR Group is a leader in information management, localization, internationalization, and globalization solutions that address the entire lifecycle of technical communications. Karl talked with us about the importance of addressing the global content value chain (GCVC) in a comprehensive way, STAR Group’s role in delivering such solutions, and what he found compelling about the research.

Gilbane: How does your company support the value chain for global product content? (i.e., what does your company do?)

Darr: STAR Group’s mission has been to enable companies to build a single product that they can sell, ship and support anywhere in the world, along with all of the appropriate technical and end-user support literature in the native tongue for any target market. In every case, we find that the customer’s satisfaction and their perception of a quality purchase are directly related to understanding their new product in their native language. 

Early on, STAR understood that a comprehensive, integrated solution could increase efficiency, while improving data quality and consistency.  So, rather than acquire and integrate third party solutions that were not designed to work together, STAR Group developed a seamlessly integrated, end-to-end solution suite that included tools to accelerate SGML/XML authoring productivity with increased quality, integrated with Terminology Management, workflow, content management, Translation Memory, and publishing – all subject to monitoring and leaving a complete audit trail. 

All of STAR’s technologies can be purchased as stand-alone products. They integrate and interoperate very well with other vendors’ products to provide a complete solution in mixed technology environments.  However, as you might expect, STAR’s complete suite affords uncommon degrees of added efficiency, accuracy, quality and operational cost reductions.

Gilbane: Why did you choose to sponsor the Gilbane research?

Darr: STAR Group co-sponsored this research because the GCVC concept speaks directly to the sweet spot on which STAR has focused for 25 years. STAR Group has provided technologies and services to support every step along the GCVC, from information engineering, creation, and cross-functional synchronization to translation, localization, management, and static and dynamic publication along with dialog management and reporting. 

Gilbane: What, in your opinion, is the most relevant/compelling/interesting result reported in the study?

Darr: The most relevant/compelling/interesting result reported in the study is that 70% of respondents claimed that the process of integrating their GCVC technologies was difficult at best.  What is even more surprising is that, according to the research, only 20% of respondents claimed they had API-level integration between their translation management and CMS tools.

In other words, respondents are suffering from the fact that the people responsible for globalization efforts are dealing with limited vision, scope and fragmented tool sets.  This causes ambiguities, duplications and errors that unnecessarily waste time, energy, resources and corporate profitability – while damaging product and corporate images, and at the same time weakening customer affiliations with the company.

I believe that this situation can only happen when top corporate management is more focused on getting product out the door than they are on optimizing the customer experience, which is critical to increasing profits.  When customer experience is a top priority, these companies will recognize that globalization (or the GCVC) is a manufacturing process in its own right that needs to be prioritized right along with design, engineering, production and customer support. The GCVC is not a ‘bolt-on’ solution because it needs to be intimately involved in all of these processes. As such, GCVC efforts need to start as soon as the product planning process begins, be fully engaged as customer specifications become requirements, and continue in a collaborative manner throughout the process of a project becoming a product.  But, they don’t end there either.  Ongoing multilingual product support is critical for delivering an optimal customer experience, one that results in repeat or recurring business.  Because all GCVC solutions will require ongoing maintenance and support, end-user companies need to ensure that whoever is providing support can cover the full spectrum of GVCV functions. 

Often, our discussions with companies have only begun when organizations understand the depth and breadth of the GCVC. In some cases, they end up relying on us for nearly everything – from their technical writing to translation, workflow, content management and publishing, to spare parts order management with optimized diagnostics delivery and dialog management.  Many of these organizations – some among the most successful global companies – have relegated the notion of a “document” to be an artifact of a by-gone era. 

For insights into technology integration across the GCVC, see the section on “Content Management Integration” that begins on page 32 of the report. You can also learn how STAR Group helped BMW Motorrad implement an end-to-end infrastructure for global technical communication. Download the study for free.

Conversations with Globalization Solution Providers

The research for Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains was supported by seven companies with proven track records in content globalization. Their technologies and services are used by market-leading companies to create competitive advantage with multilingual content.

One of the goals of this blog is to provide buyers and adopters with a variety of perspectives on content globalization strategies, practices, and solutions. The Multilingual Product Content study is authored from our own analyst perspective, drawing on the results of research. The user perspective is captured in the profiles included in the report; they describe the global content value chains deployed at Adobe, BMW Motorrad, Cisco Systems, HP, Mercury Marine, and New York City Department of Education.

To bring the solution supplier perspective into the mix, over the next month or so we’ll publish a series of brief interviews with study sponsors Acrolinx, Jonckers, Lasselle-Ramsay, LinguaLinx, STAR Group, Systran, and Vasont Systems. A representative from each company answers three questions:

  1. What role does your company play in the global content value chain?
  2. Why did you elect to sponsor Gilbane’s research?
  3. What was the most compelling or interesting result to come out of the research?

Readers will be able to comment on the interviews and ask questions of the supplier. We’ll post answers that are appropriate for sharing.

Our first interview with Suzanne Mescan from Vasont will be published next week.

Multilingual Product Content Research: One Analyst’s Perspective

We’ll soon hit the road to talk about the findings revealed in our new research study on Multilingual Product Content: Transforming Traditional Practices Into Global Content Value ChainsWhile working on presentations and abstracts, I found myself needing to be conscious of the distinction between objective and subjective perspectives on the state of content globalization.

As analysts, we try to be rigorously objective when reporting and analyzing research results, using subjective perspective sparingly, with solid justification and disclaimer. We focus on the data we gather and on what it tells us about the state of practice. When we wrapped up the multilingual product content study earlier this summer, Leonor, Karl, and I gave ourselves the luxury of concluding the report with a few paragraphs expressing our own personal opinions on the state of content globalization practices. Before we put on our analyst game face and speak from that objective perspective, we thought it would be useful to share our personal perspectives as context for readers who might attend a Gilbane presentation or webinar this fall.

Here are my thoughts on market readiness, as published in the conclusion of Multilingual Product Content:

Continue reading

“It’s not information overload. It’s filter failure.”

Thanks to Clay Shirky for the title; watch his Web 2.0 Expo NY presentation here.

This is also the mantra for, self-described as a “digital magazine rack” of the Internet. As an analyst I get a lot of stuff and peruse twice the amount I get. Now that I’m twittering (@lciarlone) and face-bookin’ in addition to being a long-time LinkedIn user… well, you know the story. Not enough time in the day.

I’m looking for — and finding — ways to streamline keeping up to date. Alltop’s darn efficient in helping me do that, organizing “stories” by category per hour. And certainly like that our own Content Globalization blog surfaces within All the Top Linguistics News.

Curious on the method and the genesis? Check it out.

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