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Tag: personal data

Gilbane Advisor 3-26-18 — Facebook (duh!), Google & news, personal data, IAB & GDPR

This is so much bigger than Facebook

The Facebook / Cambridge Analytica scandal is Facebook’s most serious crisis so far because it exposes the particular weakness of their business model at a time, and in a way, that can no longer be ignored by those who understood it, namely, investors and paying customers. There is no obvious fix that does not reduce Facebook’s value. And then there are the Facebook users paying with ‘only’ personal data – how many of these will now become woke? And what will they do? As Ethan Zuckerman, points out though, and the reason I singled out his excellent article, the problem is much bigger.

… Zuck didn’t mention that Facebook’s business model is based on collecting this demographic and psychographic information and selling the ability to target ads to people using this data about them… This is a known bug not just for Facebook and other social networks, but for the vast majority of the contemporary web. Read More

Duopoly not all-powerful?

eMarketer estimates that the combined Google and Facebook share of the digital ad market will shrink from last year’s 58.5% to 56.8% in 2018 “as smaller players such as Amazon and Snapchat are experiencing faster-than-expected growth.” Also, Google and Facebook’s share of new digital ad dollars is declining… This year, they will garner nearly 48% of new expenditures.” Down from almost 73% in 2016. Read More

Facebook vs Google share US ad spend

Google News Initiative

Google has been more successful than Facebook in working with publishers. And of course they need to be, for all the same reasons they need to support the Open Web. This week they launched the Google News Initiative to pull together all the relevant projects and partnerships into a coordinated effort and are committing $300m to fund the activity over the next three years. Self-interested of course, but lots to applaud here. Read More

Eager to sell your personal data?

Should marketers pay consumers directly to access their personal data? The idea isn’t new but it’s become more popular as people see the huge profits that Google, Facebook, and others make from using that data, as consumers become more aware of the data trade, and as blockchain technology makes low cost micro-payments a possibility.

David Raab takes a look at the current vendor marketplace, and reaches the realistic conclusion that “You’ll have to wait”. Good advice. Read More

Why the IAB GDPR Transparency and Consent Framework is a non-starter for publishers

The IAB and IAB Europe, which are charged with representing a much broader set of stakeholders including hundreds of ad tech companies, Google, Facebook, Oath, and many others with significant intermediary interests, has released its plan to handle the GDPR roll-out. The IAB framework, which was submitted for industry commenting, was clearly designed by ad tech companies and included endorsement from 23 ad tech companies and, most notably, zero publishersRead More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 9-27-17 — Killing keyboards, conquering healthcare, framework churn, GDPR

Will Microsoft’s new augmented reality patent kill the keyboard?

Well, there is a difference between the function of a keyboard, typing, which has legs for the foreseeable future, and its physical instantiation, which will eventually be eclipsed by something virtual. There are those who think voice will replace keyboards, and perhaps even typing, but it is way too early to confidently predict the relative adoption of voice versus typing. There are use cases, limitations, and reasonable preferences for each, as experiments with chatbots illustrate. Both typing and voice will likely last until well into the future of brain-to-computer interfaces. Read More

How the personal data extraction industry ends

Doc Searls with a positive outlook on personal data protection…

Our influence will be most corrective when all personal data extraction companies become what lawyers call second parties. That’s when they agree to our terms as first parties. These terms are in development today at Customer Commons, Kantara and elsewhere. They will prevail once they get deployed in our browsers and apps, and companies start agreeing (which they will in many cases because doing so gives them instant GDPR compliance, which is required by next May, with severe fines for noncompliance). Read More

Yep, that web project should be a PWA

Whether you’re a technologist, marketer, or both, it’s difficult to keep current on web tools and technologies. A well-researched and thought-out decision made a few months ago may no longer be optimal. Less technical colleagues or executives may be mis-informed by an out of date perception or current yet incorrect article. Aaron Gustafson provides an in-depth update on the state of progressive web apps. If you haven’t considered them in a while you may be surprised. Read More

and of course there is…

Framework Churn

This is perhaps a more hopeful article, and from an interested party. Nonetheless, it is a good explanation of the problem. Ionic’s Max Lynch argues the solution to Framework Churn is web components. Read More

Apple is going after the health care industry

While no surprise to anyone paying attention, most discussion to date has focused on technical details of devices like the Apple watch, the seemingly intractable challenges around managing health care data, or the quicksand of FDA approval. In this research brief CB Insights looks at the business and market leverage Apple has over the large players in the health care industry, including reach, customer experience relationship, and revenue model. Apple is progressing on all fronts. As CB Insights says, “Other players in health care should take notice.” Read More

Apple in Health: A numbers game

Also…

Staying relevant… Java’s late flowering via RedMonk

Amazon’s approach to smart glasses sounds pretty smart, well, I would say “interesting” for now, via Axios

DYI Voice AI… Google’s Tensorflow team open-sources speech recognition dataset.  via Venturebeat

Safari in iOS 11 converts Google’s AMP links back to the original URLs, and Google approves. via 9to5mac.com

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

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