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Tag: Omniture

Omniture Announces Integration with CrownPeak

Omniture, an Adobe company (NASDAQ:ADBE) announced an integration with CrownPeak that combines Omniture Test&Target with CrownPeak’s content management system (CMS) through Omniture Genesis. Designed to allow marketers to manage content for tests and targeted campaigns from an integrated interface, the combination allows for the creation and deployment of content to drive A/B tests, multivariate tests, and content targeting. As a result, marketers could benefit from the speed and control of Test&Target as well as from the content creation and management workflow of CrownPeak. Through the integration, content is built within CrownPeak’s CMS, then deployed and managed by Omniture Test&Target from within the CMS. The integration should provide the following: Continuous testing and targeting that can automatically promote top performing content; rapid implementation of integration and ongoing deployment of tests without requiring IT involvement, putting control in the hands of marketers; API Integration allows one-step live deployment of offers; easy management of any testing scenario via an integrated interface. www.omniture.com www.crownpeak.com/

Adobe to Acquire Omniture

Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. By combining Adobe’s content creation tools and clients with Omniture’s Web analytics, measurement and optimization technologies Adobe will deliver solutions intended to enhance engaging experiences and e-commerce across all digital content, platforms and devices. For designers, developers and online marketers, an integrated workflow, with optimization capabilities embedded in the creation tools, will streamline the creation and delivery of relevant content and applications. This optimization will help advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences. http://www.adobe.com http://www.omniture.com