Gilbane Conferences & Advisor

Curated content for content, computing, and digital experience professionsals

Tag: native apps

Gilbane Advisor 3.31.15 – Is a Mobile Deep Linking Standard Necessary?

Gilbane Conference 2015 call for papers

Share and network with your peers as a speaker at our next conference. Fairmont Copley Plaza, Boston. December 1-3.  Learn more

How to Launch Your Digital Platform

…I draw from this research to offer a framework to help aspiring entrepreneurs make the right strategic decisions as they build their own platforms…

This is also for intrapreneurs. Read more

A Few Questions for Publishers Contemplating Facebook as a Platform

John Battelle…

Well, it’s happening. According to no less authoritative source than The New York TimesThe New York Times is preparing to plant a taproot right inside the highly walled garden that is Facebook. … But as testing beings, here are a few questions any publisher should ask before dipping a taproot into Facebook’s carefully cultivated soils… Read more

Does it matter?…

Facebook hosting doesn’t change things, the world already changed

A bit of a contrary view. Long but lots to chew on.

All this sound and fury, signifying nothing. … Let’s just list all the conditions that exist and won’t change one bit whether or not you let Facebook host your content… Read more

The Facebook Reckoning

And then there’s Ben Thompson’s analysis on why at least some publishers may not have a choice.

The problem is that online ads are inherently deflationary: just as content has zero marginal cost, so does ad inventory, which means it’s trivial to make more. A limited amount of total advertising dollars spread over more inventory, though, means any individual ad is worth less and less.

This resulted in a bit of a prisoner’s dilemma: the optimal action for any individual publication, particularly in the absence of differentiated ad placements or targeting capability, is to maximize ad placement opportunity (more content) and page views (more eyeballs), even though this action taken collectively only hastens the decline in the value of those ads. Perversely, the resultant cheaper ads only intensify the push to create more content and capture more eyeballs; quality is very quickly a casualty.

What is interesting is the particular impact that mobile has had on this dynamic… Read more

But who actually trusts Facebook, or any single walled garden for all their news? Many of course, but they are not necessarily the demographic you want. And then there’s the fact that…

Many Facebook users still don’t know that their news feeds are filtered by an algorithm

In the extreme case, it may be that whenever a software developer in Menlo Park adjusts a parameter, someone somewhere wrongly starts to believe themselves to be unloved

Accidental or intentional. This could be you, or it could be the New York Times. Read more

Ok, enough about Facebook…

How storytelling can enhance the effectiveness of your visualizations

What a great framework for marketer and data expert collaboration.

As the volume and complexity of data collection and storage scale exponentially, creating clear, communicative, and approachable visual representations of that data is an increasing challenge… Leveraging a story structure can help introduce complex visualizations to various audiences. Read more

News Media Should Drop Native Apps

One of the most shared statistics on mobile use is this one: Applications account for 86% of the time spend by users. This leaves a mere 14% for browser-based activities, i.e. sites designed for mobile, either especially coded for nomad consumption, built using responsive design techniques that adapt look and feel to screen size, or special WebApp designs such as FT.com.

This 86/14 split is completely misleading for two reasons: the weight of mobile gaming, and the importance of Facebook. Take a look at this chart … Read more

More on the 86/14…

Apple Watch Doesn’t Have Safari and You Didn’t Even Notice

Web lives, browser dies? The fact that there is no browser on the Apple watch does not mean the end of the web. It does raise the question of exactly what this means to hybrid or web content heavy iOS apps and watch integration though. Read more

I want to invest in your Apple watch app. Here’s why.

I agree, and also still agree with myself. However my initial investment will be in the watch rather than an app. Read more

Android taxonomies and users

Thinking about mobile platforms and demographics?

For reference, and, perhaps, discussion: ‘Android’ means lots of different things, and there’s a lot of confusion about forks, Xiaomi, China and AOSP, as well as ‘the next billion’. So this is how I try to think about this. First, there are actually (at least) six types of ‘Android’ in the market today… In parallel, it’s worth breaking down Android users in a similar way… Read more

Is a Mobile Deep Linking Standard Necessary?

This is not a useful question. It is reasonable to ask whether a successful standard will ever be developed. Standards don’t get created just because they are a good idea, but because they are forced by the market. And that takes time and painful politicking and negotiation between the big players, some influential small players, and more interested parties you would think possible.

We can also ask whether it will continue to be a reasonable expectation for developers to accommodate all the individual “guidelines” from Google, Apple, Facebook, Twitter, Bitly, GE, and whoever else emerges with a reach large or unique enough to make their traffic worth adding to the list of APIs a developer needs to support. Read more

Links

Online vs IRL Retail: Content, Content, Content and… Retail Is NOT All About Selling Product via Medium

A Data-Driven Look at the Open Source E-Commerce Market via CMSWire

22 tips for better data science including helpful suggestion from the pointy haired boss and Dilbert via Data Science Central

And here is some useful advice for dealing with more political challenges… Overcome Your Company’s Resistance to Data via hbr.org

Web geeks: Uncle Sam made a tool that downloads Google Analytics reports & transforms data into JSON… U.S. government launches online traffic analytics dashboard for federal websites via E Pluribus Unum

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year.

Gilbane Advisor 12.18.14

The Group That Rules the Web

A very well done short history of Web standards development and how HTML5 came to be. The history is much more accurate than what is usually found in the trade press, and the description of standards development is also right on target. This background will help inform your strategy decisions. Read more

Industry-Specific Apps by IBM MobileFirst / Apple iOS Partnership

Seriously enterprisey iOS apps. Analysis by Ray Wang. Read more

And the designs get the nod from John Gruber.

These don’t look like “enterprise” apps. They look like regular apps — really good ones, the sort of apps Apple would choose to feature in the App Store… Read more

Yes, A/B Testing Is Still Necessary

How to educate skeptical or disappointed execs

Executives quickly pick up on the headline benefit of testing: that A/B tests provide reliable answers to “why” questions. This comes as no surprise, as such testing has long been held up as the “gold standard” for learning cause-and-effect in scientific research, clinical studies and direct marketing. However, many executives eventually reach a mid-life crisis, developing doubts about the direction of the A/B testing program… Read more

New questions in mobile

Fundamental questions from Benedict Evans.

Seven years into the smartphone world, it seems like it’s time to change the questions. The questions that we asked and argued about for the last few years have now mostly been answered, become irrelevant, or both, and new problems and puzzles are emerging.

Hence, the first phase of the platform wars is over: Apple and Google both won … and both got what they wanted, more or less, and that’s not going to change imminently. Within that framework, what happens next?… Read more

Helping users find mobile-friendly pages

Will lack of the new Google “mobile-friendly” label discourage visitors? Why guess? Your site should already be mobile-friendly. Test your pages.

Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results. … Check your pages with the Mobile-Friendly TestRead more

Nine reasons to embrace HTTPS

In light of a growing number of cyber security and data privacy concerns, replacing HTTP with its secure alternative, HTTPS, is becoming increasingly important.

That’s two, but then there’s search engine ranking, and more. This is not as technical as it sounds and the list alone makes it useful for business managers. Read more

Native Apps Are Part of the Web

The native versus web app debate is less gripping than it used to be, but developers and business strategists still need to make decisions that will impact resources and market risks. And a more connected world means more connected apps and content for an acceptable user experience. We need good user experiences and openness. Whether you agree with John Gruber’s assertion or not, he exposes some prevalent misconceptions.

… the only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just superior clients to open Internet services. Read more

Can documentation practices make the world safe for CEM?

Technical writers finally get some serious cred. Saving the world in the 15th century, and now customer experience management.

Situated between the developers or engineers and the marketers – between the makers and the shakers, so to speak – technical writers are not fully at home in either realm. And yet it is precisely this threshold existence, their unique combination of coding and communication, that makes documentation professionals and their established practices the indispensable foundation for maturing CEM. Read more

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year.