Curated for content, computing, and digital experience professionals

Tag: mobile (Page 2 of 14)

Gilbane Advisor 3.10.15 – We Need to Break the Mobile Duopoly

Gilbane Conference 2015 dates & location

Fairmont Copley Plaza, Boston, December 1 – 3. New web site and call for papers will be live in a few days.

We Need to Break the Mobile Duopoly. We Need a 3rd Mobile OS

Andreessen Horowitz’s Peter Levine makes an interesting case. Note he is talking about an open OS – and what he doesn’t say is that right now the option is the mobile web, which is open, but also has difficulty replicating the same level of user experience of proprietary native apps. The historically dominant tension between open and proprietary is healthy, but proprietary is the natural lead in user experience.

It is an appealing idea that should be encouraged but who is going to create this mobile OS? How will it guarantee the openness described? Andreessen Horowitz could fund development, but how would it grow and survive in the wild? It would be competing with all open and and native OSes and fragments as well as the mobile web. Read more

Speaking of the difficulty of matching app experience on the web…

60fps on the mobile web

Flipboard engineers made some near-term compromises (including accessibility) to achieve 60fps on the web, and explain why and how. This article is a bit technical so you might want to skip if not a developer, but it may be useful just to know this can be done.

In the pursuit of 60fps we sometimes resort to extreme measures. Flipboard for mobile web is a case study in pushing the browser to its limits. While this approach may not be suitable for all applications, for us it’s enabled a level of interaction and performance that rivals native apps. … In a sense, Flipboard for mobile web is a hybrid application. Rather than blending native and web technologies, it’s all web content. It mixes DOM-based UI with canvas rendering where appropriate. Read more

​And because we obviously still have the web to kick around…

Building a better web: The bare necessities

As with CMS-level decoupling, avoiding content-presentation coupling in delivery makes redesigning and rebranding the channel a lot easier. It also facilitates repurposing across channels and platforms… Most people believe this has already been solved. After all, that is the purpose of CSS. But decoupling HTML content from presentational descriptions is a tricky process. Read more

64 ways to think of a homepage

The focus is on a news homepage but anyone thinking about a site redesign or some tweaking will get some new ideas either directly or provoked by this piece. Something to share with your team to get their design juices flowing. Read more

Internet to neural net – Google search

If search or machine translation are important to you this is a must read since they may provide your first interaction with neural nets or deep learning. Neural nets had a bad rep for a few years because there was not enough processing power to generate the (big) data necessary to prove their promise. Soon neural nets will be behind many products from Google and others. You don’t need a degree in math or science to read this post and understand why. Read more

Additional reading: Facebook AI Director Yann LeCun on His Quest to Unleash Deep Learning and Make Machines Smarter

Bringing Up #Babycore

Cool “avant-garde marketing” for those who get it, or don’t but are curious. Should make you think. Wonder though, whether the self-selected demographic is big enough for them – perhaps the NY segment.

The media architecture of hashtags has always seemed a bit like mom jeans, a botched attempt at fitting in that just doesn’t fit right. So when one of the marketing geniuses who was able to convince the world that mom jeans were a good idea puts a giant billboard in the center of New York City without any of the technologies used to bridge online and off, what are we to think? … There are no hand holds, no footnotes revealing the message for those who don’t get it, and no hashtags guiding your confused IRL self into the oracle of digital space. Read more

Speaking of modern marketing…

Gut instinct marketing at Google

Say what? Is your marketing organization struggling with debates over how much to focus on hard data science or soft gut instinct? Lorraine TwohillSVP Global Marketing at Google believes in both and what she has to say may help your internal discussions.

Google has a very data-led culture. But we care just as much about the storytelling and the brand… And with the use of the analytic tools we have, the storytelling becomes more important than ever. If anything, there’s too much talk about the science right now. I have a colleague who is writing a paper on the future of marketing: it’s data, data, science, science. I’m like, “It’s not!” Or rather, it is those things, yes. But if you fall down on the art, if you fail on the messaging and storytelling, all that those tools will get you are a lot of bad impressions. Read more

and now for something a little different…

Spurious correlations for fun and business meetings

Did you know that Apple iPhone sales correlate with people who died by falling down the stairs? or that total revenue generated by arcades (US) correlates with computer science doctorates awarded (US)?

Have a colleague who doesn’t quite get there is a difference between causation and correlation? Or maybe just forgets sometimes? Take them aside and show them some of the funny and nonsensical correlations on this site and have a laugh together – usually a better outcome than springing a few spurious correlations on them in a meeting. But hey, that’s your call. Read more

Links

WCM vs ecommerce platforms – it’s the integrations… The State of Content + Commerce via AlleyWatch

Not link bait… Spreading messages on Twitter: Research on best practices for wording and rhetorical craft via Journalist’s Resource

Is customer experience management a team sport? Is an integrated customer experience hub possible? via Gartner

When you don’t know what to do… Case Studies: Fixing Hacked Sites via Google Webmaster Central Blog

With some good examples… Data Scale – why big data trumps small data via Numeratechoir

The Marketing Tech Landscape isn’t as Scary as you Think via CMSWire

More nuanced views slowly emerging… People are finally worrying about online privacy—and tech firms are already cashing in via Quartz

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year.

Gilbane Advisor 12.18.14

The Group That Rules the Web

A very well done short history of Web standards development and how HTML5 came to be. The history is much more accurate than what is usually found in the trade press, and the description of standards development is also right on target. This background will help inform your strategy decisions. Read more

Industry-Specific Apps by IBM MobileFirst / Apple iOS Partnership

Seriously enterprisey iOS apps. Analysis by Ray Wang. Read more

And the designs get the nod from John Gruber.

These don’t look like “enterprise” apps. They look like regular apps — really good ones, the sort of apps Apple would choose to feature in the App Store… Read more

Yes, A/B Testing Is Still Necessary

How to educate skeptical or disappointed execs

Executives quickly pick up on the headline benefit of testing: that A/B tests provide reliable answers to “why” questions. This comes as no surprise, as such testing has long been held up as the “gold standard” for learning cause-and-effect in scientific research, clinical studies and direct marketing. However, many executives eventually reach a mid-life crisis, developing doubts about the direction of the A/B testing program… Read more

New questions in mobile

Fundamental questions from Benedict Evans.

Seven years into the smartphone world, it seems like it’s time to change the questions. The questions that we asked and argued about for the last few years have now mostly been answered, become irrelevant, or both, and new problems and puzzles are emerging.

Hence, the first phase of the platform wars is over: Apple and Google both won … and both got what they wanted, more or less, and that’s not going to change imminently. Within that framework, what happens next?… Read more

Helping users find mobile-friendly pages

Will lack of the new Google “mobile-friendly” label discourage visitors? Why guess? Your site should already be mobile-friendly. Test your pages.

Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results. … Check your pages with the Mobile-Friendly TestRead more

Nine reasons to embrace HTTPS

In light of a growing number of cyber security and data privacy concerns, replacing HTTP with its secure alternative, HTTPS, is becoming increasingly important.

That’s two, but then there’s search engine ranking, and more. This is not as technical as it sounds and the list alone makes it useful for business managers. Read more

Native Apps Are Part of the Web

The native versus web app debate is less gripping than it used to be, but developers and business strategists still need to make decisions that will impact resources and market risks. And a more connected world means more connected apps and content for an acceptable user experience. We need good user experiences and openness. Whether you agree with John Gruber’s assertion or not, he exposes some prevalent misconceptions.

… the only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just superior clients to open Internet services. Read more

Can documentation practices make the world safe for CEM?

Technical writers finally get some serious cred. Saving the world in the 15th century, and now customer experience management.

Situated between the developers or engineers and the marketers – between the makers and the shakers, so to speak – technical writers are not fully at home in either realm. And yet it is precisely this threshold existence, their unique combination of coding and communication, that makes documentation professionals and their established practices the indispensable foundation for maturing CEM. Read more

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year.

Speaker Spotlight: It’s more than just making a website responsive

As we did last year we’ve posed some of our attendees’ most frequently asked questions to speakers who will be at this year’s Gilbane Conference. Today we’re spotlighting Arjé Cahn, Co-founder and CTO of Hippo. You can see all Speaker Spotlights from our upcoming conference as well as last year’s event.

Arje Cahn headshotArjé Cahn

Co-founder & CTO, Hippo

Follow Arjé @arjecahn

 

Given that there are more smartphones than PCs on the planet and both will be important for the foreseeable future, how should organization’s content delivery priorities and technologies change? How is yours changing?

Firstly, of course: mobile is the priority. Period. This means organizations need to really rethink the context in which visitors are coming to their site. Relevance based on geolocation is relatively simple to implement: will they be on the road? at home? at a competitor’s store? These factors should tailor the contextual experience. It’s about more than just making a website responsive. That’s step one, but it’s not what the visitor expects when they use their mobile device to come to you. They expect to be welcomed with an experience that resonates with where they are and what they’re doing. Organizations should carry out top task analysis to identify visitors’ main objectives when visiting their mobile site, and build an experience around it. Ultimately, mobile should seamlessly connect the “online” and “offline” customer experience. With new sensor technologies like the iBeacon and Viewsy, we can use insights from both online and offline to enrich continuous and seamless customer experiences.

Marketing is the most talked about discipline that needs to take on more responsibility for technology to be effective. What can other departments learn from the discussion around marketing technology and marketing technologists.

Marketing is changing. The rise of content marketing really demonstrates marketing’s role as a facilitator of an overarching business strategy. If you look at the businesses with the most successful content marketing strategies, you’ll see that content creation is a collaborative process that is internally sourced, and leverages the subject matter expertise within other departments. As technology becomes a greater part of all business processes, other departments should take note: content has an increasingly prominent role in driving business. Personalized and relevant digital experiences need strong content; an engaging eCommerce site needs immersive and engaging content; good customer service requires relevant content. Therein lies marketing’s responsibility: as a catalyst and facilitator for telling an authentic story that the entire organization buys into and resonates with visitors..

Catch up with Arjé at the Gilbane Conference:

Track C: Content, Marketing, and the Customer Experience

C7. Building Next Generation Web Content Management & Delivery Experiences – Vendor Panel Discussion
Wednesday, December 3: 2:00 p.m. – 3:20 p.m.

Register now to hear more from Arjé and all of our speakers.

See our complete conference program for more details.

Gilbane Advisor 11.12.14 – The CEM Imperative, Customer Experience in the Age of the Empowered Consumer

Gilbane Conference

Use your special subscriber $200 discount

Join us in Boston December 2-4 for our conference and learn how your peers are building next-generation digital experiences for customers and employees. Register today using your special Bluebill priority code: BB200.

Sponsored

The CEM Imperative

Customer Experience in the Age of the Empowered Consumer

Engage your colleagues and stakeholders in a conversation about avoiding the dangers of the unmanaged customer experience. Digital Clarity Group outlines the issues in a new blog post and in a report.

Why Your Brain Loves Good Storytelling

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Read more

IDC: marketing technology $20B and growing

Sensible categories.

This forecast includes a wide range of solutions in four broad categories: interaction management, content production and management, data and analytics, and marketing management and administration. Read more

A STEAM engine to create marketing technologists

… science, technology, engineering and math are on one end of the spectrum — while art, design, intuition, and creativity are on the opposite end. Right? Surely there are few who are capable of bridging these two disparate worlds, right? … Increasingly, of course, we know that’s bunk. Read more

Mobile is eating the world

Benedict Evans’ presentation and audio from the WSJD conference and the a16z Tech Summit is a clear, compelling look at the fundamentals that every organization needs to be aware of. Read more

Understanding the Global Mobile Web

This is why the “light web” is a reality for the next billion users. Whether by lighter/more efficient native apps or, as I believe, web apps, the light web is better positioned for the next billion. Interestingly, even Uber has a robust web app. It is possible the powerful cloud and light, thin client computing paradigm is destined for emerging markets. Read more

Google renders CSS & JavaScript

and you should let them…

We recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and JavaScript turned on. Today, we’re updating one of our technical Webmaster Guidelines in light of this announcement. Read more

Crowd @ gigabit

This is another fine mesh we’re getting into

Fun and future …

It’s 2017 and this year’s riot is in San Diego. It involves pandas, profit-driven zoo executives, and a Weight Watchers sponsorship. Doesn’t matter. People are massing in the streets and it’s heading toward a confrontation. Read more

HTML5 is now a W3C Recommendation

While HTML5 has been in use for a few years, the fact that it wasn’t a full W3C Recommendation (in layman’s terms, an official release of the next version of HTML) provided leeway for browser developer interpretation and understandably hindered more widespread adoption. All standards need to continuously evolve to remain relevant and useful so this is not the end HTML development, but now there is a stable specification that will help normalize browser support and encourage reluctant app developers to invest more fully in HTML5.

From the W3C press release:

“Today we think nothing of watching video and audio natively in the browser, and nothing of running a browser on a phone,” said Tim Berners-Lee, W3C Director. “We expect to be able to share photos, shop, read the news, and look up information anywhere, on any device. Though they remain invisible to most users, HTML5 and the Open Web Platform are driving these growing user expectations.”

HTML5 brings to the Web video and audio tracks without needing plugins; programmatic access to a resolution-dependent bitmap canvas, which is useful for rendering graphs, game graphics, or other visual images on the fly; native support for scalable vector graphics (SVG) and math (MathML); annotations important for East Asian typography (Ruby); features to enable accessibility of rich applications; and much more.

For more details read the full release.

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