Archive for mobile

Gilbane Advisor 1-7-16 — 16 Mobile Theses

Happy New Year!
We’ve been busy with December’s Gilbane Conference and the holidays, so to get caught up and keep this issue a reasonable size we have collected conference content in a separate blog post, and included a larger Short Takes section below.

16 Mobile Theses

Benedict Evans summarizes his view of fundamental issues at the intersection of mobile and computing. There are links to more detailed analysis which should be read to fully understand his position.

We’re now coming up to 9 years since the launch of the iPhone kicked off the smartphone revolution, and some of the first phases are over – Apple and Google both won the platform war, mostly, Facebook made the transition, mostly, and it’s now perfectly clear that mobile is the future of technology and of the internet. But within that, there’s a huge range of different themes and issues, many of which are still pretty unsettled. Read More

and see…

Contextual Runtimes

Fred Wilson on Evans’ 16 mobile theses…

… my favorite part is titled “Post Netscape, post PageRank, looking for the next run-time.” In this part Ben describes what used to be the dominant environment and the search for what is next. At the end he states: “Really, we’re looking for a new run-time – a new way, after the web and native apps, to build services. That might be Siri or Now or messaging or maps or notifications or something else again.” … I agree with Ben but I think there won’t be one runtime in the mobile era. I think what is emerging is multiple runtimes depending on the context – “contextual runtimes.”

Fred is right, and further, some runtimes will be open and some closed. This tension between “open” and “closed” has been a constant of computing systems and standards for decades and has fed creative development of both. Context determines the leverage of “open” or “closed” and is fluid. Read More

and see…

Mobile Counter-theses

Tim Bray on Evans’ 16 theses…

I think the the­ses are about half wrong. … I’ll run through his the­ses one-by-one. But first, I think our dif­fer­ences cen­ter on two things; one that’s pre­dictable giv­en who I am, name­ly the cloud. The sec­ond is per­haps sur­pris­ing: Whether key­boards mat­ter.

After trying to come up with my own tally of who was more correct, I would go further than Tim and say that their backgrounds account for a lot of the apparent difference. At the risk of over-simplifying, Benedict is an analyst from the telecom market which now includes client computing products, and Tim is a developer with deep involvement in web, mobile and enterprise systems. In any case, you’ll want to read what both have to say. Read More

Rating the Crowd-Sourced Marketing Software Review Sites

What began as a whimsical “landscape of landscapes” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me)…

Marketing technology consultant and analyst David Rabb helpfully checks out his crowd-sorting competition and happily finds a role for experts like himself and crowd-sourced reviews. Read More

Is Facebook Driving Less Traffic to Publishers’ Sites?

Recent data from content measurement firm SimpleReach… said Facebook referral traffic to a group of 30 publishers’ sites dropped 32% between January and October… The 30 sites analyzed were those in SimpleReach’s network deemed most reliant on Facebook for their traffic… But online analytics firm Chartbeat… aggregated information from 100 “major news and media” sites … found Facebook referral traffic remained relatively consistent between January and October.

A third firm saw a slight increase in Facebook referral traffic in the same time frame.It seems it depends who you ask. We’ll be learning more in 2016. Read More

“Why not be all the way in?” How publishers are using Facebook Instant Articles

The quote above is from the enthusiastic Washington Post, who doesn’t seem to need any help with the speed of its site these days. Read More

You can also see what some other publishers, including the New York Times and Harvard Business Review think about Instant Articles in the video of the recent Gilbane conference session on New Frontiers in Digital Content Distribution.

Why Facebook Still Worries About Android

Yes, even Facebook has platform fear. The Information’s Amir Efrati reports…

This summer, conversations between Google and Facebook sparked concern at the social media company. The issue: whether Google would eventually ask Facebook to pay for various app requests made by Facebook users on Android smartphones. … These app requests included Google Maps information viewed within the Facebook app and app-related push notifications to be delivered to the phone. Google’s servers handle such app requests before they are passed on to the network provider and end up on an Android phone. … Google doesn’t charge mobile app developers for such standard services. But on Android, Facebook is the top user of such API calls, … And handling those calls costs Google money. Read More

What is Facebook doing about it? Lots… 

Facebook’s Android Contingency Planning

Facebook has been secretly preparing contingency measures to allow its apps to operate on Android phones without going through Google’s app store, … Facebook’s goal is to be ready in case it has an intractable conflict with Google … over future rules governing how apps can function on Android. Read More

Short takes

Summary with handy links… Gartner, IDC and Forrester on the Future of Digital Transformation via What’s The Big Data?

Insight on AMP in interview with Richard Gingras… Inside Google’s plan to speed up the mobile Web via Poynter

2016 predictions for mobile marketing, by a newly discovered business-savvy developer via Mobile Dev Memo

The management tool everyone has been waiting for?… Introducing Guesstimate, a Spreadsheet for Things That Aren’t Certain via Medium

You need to read to understand why a post with such a title actually delivers. How to get rich in tech, guaranteed. via Startups and Shit 

Biting, funny, and true… How to Swallow $200 Million Accidentally via Medium

Slippery slope… 350 Words — Ad — 150 Words via Medium

Why is social media failing? Because The Consumer isn’t a Moron, at least in general. via Medium

Bet you didn’t know that Email Is the Best Way to Reach Millennials via HBR

Handy for getting started with some IoT market research… Internet of Things (IoT) Market Ecosystem Map via Medium

Hiring help… Identifying the essential skills for data scientists. Beyond the Venn diagram via

Digital Asset Management Round-Up, December 2015… SAP hybris / CELUM, Canto / inMotionNow, and some predictions for 2016 via Digital Clarity Group

Updating Our Search Quality Rating Guidelines includes a link to a major revision of Google’s rater guidelines. via Google Webmaster Central Blog

E-Commerce Round-Up: November 2015… Multichannel challenges at Macy’s, Nordstrom, Target, service provider ambitions at Zalando and Farfetch, and Mercadolibre growth. via Digital Clarity Group

CMS, etc. corner

WCM market share estimates… Web Content and Experience Management – Industry Maps via Real Story Group

What’s New for You This December in Open Source CMS… Liferay, Hippo, Typo3, Telerik, Enonic, dotCMS, eZ Systems, Jahia, Magnolia, Umbraco, Xoops… via CMSWire

What’s New This January in Open Source CMS… Composite C1, Enonic, Joomla, Hippo. via CMSWire

WordPress or No? WCMS – the WordPress problem as we have experienced it via diginomica


The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. You can also subscribe via our feed.

The Gilbane Conference on Content, Technology, and Customer Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Speaker Spotlight: It’s more than just making a website responsive

As we did last year we’ve posed some of our attendees’ most frequently asked questions to speakers who will be at this year’s Gilbane Conference. Today we’re spotlighting Arjé Cahn, Co-founder and CTO of Hippo. You can see all Speaker Spotlights from our upcoming conference as well as last year’s event.

Arje Cahn headshotArjé Cahn

Co-founder & CTO, Hippo

Follow Arjé @arjecahn


Given that there are more smartphones than PCs on the planet and both will be important for the foreseeable future, how should organization’s content delivery priorities and technologies change? How is yours changing?

Firstly, of course: mobile is the priority. Period. This means organizations need to really rethink the context in which visitors are coming to their site. Relevance based on geolocation is relatively simple to implement: will they be on the road? at home? at a competitor’s store? These factors should tailor the contextual experience. It’s about more than just making a website responsive. That’s step one, but it’s not what the visitor expects when they use their mobile device to come to you. They expect to be welcomed with an experience that resonates with where they are and what they’re doing. Organizations should carry out top task analysis to identify visitors’ main objectives when visiting their mobile site, and build an experience around it. Ultimately, mobile should seamlessly connect the “online” and “offline” customer experience. With new sensor technologies like the iBeacon and Viewsy, we can use insights from both online and offline to enrich continuous and seamless customer experiences.

Marketing is the most talked about discipline that needs to take on more responsibility for technology to be effective. What can other departments learn from the discussion around marketing technology and marketing technologists.

Marketing is changing. The rise of content marketing really demonstrates marketing’s role as a facilitator of an overarching business strategy. If you look at the businesses with the most successful content marketing strategies, you’ll see that content creation is a collaborative process that is internally sourced, and leverages the subject matter expertise within other departments. As technology becomes a greater part of all business processes, other departments should take note: content has an increasingly prominent role in driving business. Personalized and relevant digital experiences need strong content; an engaging eCommerce site needs immersive and engaging content; good customer service requires relevant content. Therein lies marketing’s responsibility: as a catalyst and facilitator for telling an authentic story that the entire organization buys into and resonates with visitors..

Catch up with Arjé at the Gilbane Conference:

Track C: Content, Marketing, and the Customer Experience

C7. Building Next Generation Web Content Management & Delivery Experiences – Vendor Panel Discussion
Wednesday, December 3: 2:00 p.m. – 3:20 p.m.

Register now to hear more from Arjé and all of our speakers.

See our complete conference program for more details.

Web Applications on Mobile: current state and roadmap

The W3C has published the July 2014 edition of Standards for Web Applications on Mobile, an overview of the various technologies developed in W3C that increase the capabilities of Web applications, and how they apply more specifically to the mobile context.

A deliverable of the HTML5Apps project, this edition of the document includes changes and additions since April 2014, notably a new section covers the emerging field of integrated payments on the Web, following recent work started by W3C in this space. Learn more about the Web and Mobile Interest Group (WebMob).

If you think you have figured out your strategy for mixing and matching support for web and mobile channels, keep in mind that this is not a a one-time project but an ongoing affair. There is always discussion about this at our conference, but this W3C activity is a good way to keep up with details minus the bias and hype. Of course the W3C promotes their standards, but that is not a bad thing.

Speaker Spotlight: Frank Schneider – Multi-modal interface essential to mobile customer engagement

In another installment of Speaker Spotlight, we posed a couple of our frequently asked questions to speaker Frank Schneider, VP of Customer Experience Solutions at Creative Virtual USA. We’ve included his answers here. Be sure to see additional Speaker Spotlights from our upcoming conference.

Frank Schneider | Gilbane Conference

Speaker Spotlight: Frank Schneider

VP Customer Experience Solutions

Creative Virtual USA


Is there a “Marketing Technologist” role in your organization or in organizations you know of? Should there be? What should their responsibilities be?

As technology becomes the backbone of every organization, it forces the cross pollination of roles, especially now between marketing and IT. With a shift towards data-based marketing and new relationships forming between marketing, sales and customer service, the advent of the “Marketing Technologist” is real. This shift is fueling the need for marketing automation, sales enablement, content management, knowledge management and even translation. Marketing Technologists have emerged as the perfect conduit between platform adoption and management, and the traditionally non-technical roles of sales, marketing and customer service.

With customer service becoming the new marketing and marketing’s ability to directly influence the sales pipeline, Chief Marketing Technologists are sprouting up as the perfect solution to balance a variety of needs including marketing and CRM software, content marketing, social and mobile, data and analytics, web and app development, ad networks and customer engagement programs. From social media monitoring to SEO analysis to translation management and ecommerce, Marketing Technologists are fast becoming the “must have” in every organization that is competing in a global economy.

Do you think “web content management” should be the hub of digital experience management implementations? If so, should it have a new name to match an expanded role? If not, what should be at the center?

Content marketing is evolving to become the center of digital strategy. Consequently, every organization should endeavor to employ the new role of Chief Content Officer or some derivative thereof. Managing the ebb and flow of content and messaging via multiple channels has created the need for a more comprehensive content strategy across departments and media. Channel management between web, social, and mobile have not only created opportunities to deliver messaging, but an urgent need to provide fresh material for public consumption.

Organizations must take cues from traditional publications hiring copy editors, writers and reviews to constantly curate fresh content that furthers the company’s mission, corresponds to the marketing goals and satisfies the needs of their audience. However, you do need someone leading the charge – a person that understands the mission of the content team, rallies the resources and takes ownership of getting it done. Furthermore, they need the tools to get it done. Now more than ever, technology will play an ever increasing role in how content is aggregated, curated, manage and delivered.

What is the best overall strategy for delivering content to web, multiple mobile, and upcoming digital channels? What is the biggest challenge? Development and maintenance cost? Content control? Brand management? Technology expertise?

A proper macro level strategy for content delivery across multiple channels should be comprised of several key elements.

  1. Consistency. Whether it be call center agents looking for an answer or policy or a customer checking a web page, the right answer, right messaging, and proper branding should be pervasive and consistent, no matter the medium or device. Nuanced variable can be in play in regards to format, UI, and design, but at the end of the journey, customers need to feel that your content delivery allowed for a seamless experience.
  2.  Correct and Compliant. Along the lines of the first element, “correct” can mean many things. First, the item must incorporate content that is not just correct in regards to the answer from a company perspective, but answer precisely the question the customer has (in regards to what began the content search or inquiry). Furthermore, this correct answer must incorporate personalization factors; in other words, the answer must be particularly right for that customer or that profile of customer. Lastly, content must be compliant… from HIPPA, to SEC guidelines, to CPNI… content delivery must adhere to compliance guidelines will protecting the interests of both consumer and business.
  3. Automated and seamless. Content delivery across all channels must be deployed with a strategy towards, and enabled by technology and tools for, automated cross pollination and management of content. The idea of multi-channel strategy, that is, the ability to deliver in multiple channels (web, mobile/tablet, call center, IVR, social/community, branch), must mature from brainstorming strategy to refined omnichannel capability. An ominichannel content delivery system allows for authentic smart delivery of content, no matter the channel or modality.

Catch Up with Frank at Gilbane

Track T: Re-imagining the Future: Technology and the Postdigital Experience

T1: Are You Leveraging All the Mobile Technologies Required for Competitive Mobile Engagement?
“Come As You Are: Multi-Modal Interface is Essential to Mobile Customer Engagement”
Tuesday, December, 3: 1:30 p.m. – 2:30 p.m.

[button link=”” variation=”red”]Complete Program[/button] [button link=”” variation=”red”]Conference Schedule[/button] [button link=”” variation=”red”]Register Today[/button]

Speaker Spotlight: Arjé Cahn – What is the best overall strategy for delivering content to web, multiple mobile, and upcoming digital channels?

In another installment of Speaker Spotlight, we posed one of our frequently asked questions to speaker Arjé Cahn, CTO at Hippo. We’ve included his answer that question here. Be sure to see additional Speaker Spotlights from our upcoming conference.

Arje Cahn headshot

Speaker Spotlight: Arjé Cahn



What is the best overall strategy for delivering content to web, multiple mobile, and upcoming digital channels? What is the biggest challenge?

One of the biggest challenges for delivering multichannel content is getting the people inside your organization to look past modes of distribution and think instead in terms of target audiences.  It’s important to remember that ultimately, it’s the customer choosing the channel—be it web, mobile or any upcoming digital channel. You’ve got to abstract from the idea that you’re “managing a website” and think instead of managing content, and make sure the content created makes for an optimal experience for every channel.

The challenge, in other words, is understanding your audiences. It’s important to remember that they are plural and varied. You’ve got to know who they are, what their background is, what they want—and respond accordingly, with the best personalized content. This is a business challenge that Hippo helps to solve. We help discover and understand audiences—and engage these different audiences in an understandable fashion. Hippo provides real time visitor analysis—allowing you to monitor who is experiencing your site, and keep track of the content they engage with.  With this analysis, you can see patterns over time, and turn them into personas. There’s no need to rush into targeting by applying preconceived personas to visitors. Hippo supports you in the process, providing the tools and analysis to discover personas and audiences that you might be missing out on. We help you discover and understand your audiences in an organic way—the first step to creating optimal content and customer experience.

Catch Up with Arjé at Gilbane

Track C: Content, Marketing, and the Customer Experience

C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
Wednesday, December, 4: 2:00 p.m. – 3:20 p.m.

Follow Arjé on Twitter – @arjecahn.

[button link=”” variation=”red”]Complete Program[/button] [button link=”” variation=”red”]Conference Schedule[/button] [button link=”” variation=”red”]Register Today[/button]

Press Release: Gilbane Conference Keynotes Share Strategies for Building Next-Generation Digital Experiences

Gilbane Conference 2013, Banner, Content and the Digital Experience

The rapid-fire format allows attendees to get the most from their keynote experience

Boston — October 10, 2013 – BUSINESS WIRE – The Gilbane Conference 2013 (, now in its 12th year, taking place December 3–5 at the Westin Boston Waterfront, features a stellar mix of leading industry practitioners and analysts in its two keynote sessions.

In the first keynote session, hear from two marketing executives at global organizations who have critical responsibilities for digital experience strategy and delivery. Our third speaker, a technologist who co-founded a company to help brands and agencies implement digital experiences, authors the well-known and highly Chief Marketing Technologist blog covering the intersection of marketing and technology.

The keynotes, scheduled on Tuesday, December 3 at 8:30 a.m., and 11:00, a.m., are moderated by conference founder and chair, Frank Gilbane. The first features the following speakers and topics:

  • Sara Larsen, Vice President, Digital Marketing, SAP
    Squeeze Every Penny Out of Your Content Investment
  • Meghan Walsh, Senior Director, eCommerce Platform System Management, Marriott International
    Rethinking Content Delivery: Moving Beyond a Traditional Web Content Management Approach
  • Scott Brinker, Founder & CTO, ion interactive, inc., and Author, Chief Marketing Technologist Blog
    What Is a Marketing Technologist?

“One of the unique benefits of our conferences is that we always include industry analysts from multiple competing firms to ensure our conference attendees hear differing opinions so they can make better informed decisions” says Gilbane Conference founder and chair, Frank Gilbane. “In our second keynote session, we have senior analysts from Gartner, Forrester, and Real Story Group. Each will address a topic crucial to digital experience strategies for customers and employees.”

Speakers and topics include:

  • Jake Sorofman, Research Director, Marketing Leaders Research Team, Gartner
    Move Over Big Data — Here Comes Big Content!
  • Stephen Powers, Vice President and Research Director, Forrester Research
    The Context Conundrum?
  • Tony Byrne, Founder, Real Story Group
    ShakesPoint: What the Bard Could Teach Us About SharePoint — And the Digital World

To register to attend the Gilbane Conference 2013 go to or phone 1-800-300-9868. For a limited time, those who sign up for the ConferencePlus Pass will receive a Google Nexus 7.

Media registration is open to working journalists and analysts with commercial news organizations and research firms. To register for free, please go to .


About Bluebill Advisors and was launched in 1996 by Frank Gilbane. Bluebill Advisors, Inc. is a technology analyst firm focused on disruptive information technologies and their potential for strategic application. The firm has advised hundreds of organizations representing a wide range of industries and has helped executives responsible for a variety of functions, including corporate strategy, marketing, investment, product development and support, engineering, and publishing. Bluebill has created the program and chaired the Gilbane Conferences since its inception in 2002.

About Information Today, Inc.
Information Today, Inc., ( is a leading publisher and conference organizer in the field of technology and technology applications in today’s enterprise. In addition to producing the KMWorld, CRM Evolution, and Customer Service Experience conferences, Information Today, Inc. publishes KMWorld, EContent, and CRM magazines and their corresponding websites (,, and The company also publishes Streaming Media and Speech Technology magazines and organizes several other technology conferences including the Gilbane Conference.


Information Today
Misty Simms, 859-278-2223

Speaker Spotlight: Lindy Roux – Multi-channel Content

In our second installment of Speaker Spotlight, we pose a few of our frequently asked questions to speaker Lindy Roux, Principal Content Strategist at Siteworx. Be sure to see additional Speaker Spotlights from our upcoming conference.

Lindy Roux Siteworx | Gilbane Conference speaker
Speaker Spotlight: Lindy Roux

Principal Content Strategist


What is the best overall strategy for delivering content to web, multiple mobile, and upcoming digital channels? What is the biggest challenge? Development and maintenance cost? Content control? Brand management? Technology expertise?

With the explosion of digital devices and channels, the need to centralize content delivery is increasingly important. Create once, publish everywhere, but in a contextually relevant way. This requires an integrated content strategy, a versatile or flexible organizational structure and the right technology suite. A multi-channel content approach allows for:

  • Efficiency –  a way to streamline the overall editorial process
  • Consistency – seamless messaging, voice, and tone across the digital landscape
  • Agility – ability to adapt to new channels and technologies more quickly

Major challenges that we have observed are:

  • A siloed organizational structure that is not conducive to integrated strategy
  • A lack of, or minimal investment in content strategy and governance
  • A less-than-clear understanding of user context to help to drive digital strategy

Catch Up With Lindy at Gilbane:

Workshop B – Engineer Seamless Experiences Across Every Digital Touch Point
Thursday, December, 5: 9:00 a.m. – 12:00 p.m.

Find out more about this workshop and our conference sessions here.

Be sure to follow Lindy and Siteworx on Twitter @lindroux and @siteworx 

[button link=”” variation=”red”]Complete Program[/button] [button link=”” variation=”red”]Conference Schedule[/button] [button link=”” variation=”red”]Register Today[/button]


The Gilbane Conference is growing!

Gilbane Conference 2013, Banner, Content and the Digital Experience





Some of you may have heard there is some exciting news with regard to The Gilbane Conference.

We have entered into a partnership with Information Today, Inc. to organize and manage future conferences in this 12-year-old series. As you may know, Information Today is the publisher of KMWorld and EContent magazines along with a host of other publications and websites. Information Today also organizes the KMWorld and Enterprise Search Summit conferences, so they are on familiar ground with respect to web content management, content marketing, social media, and many other related technologies.

Information Today also publishes CRM magazine and produces the CRM Evolution conference and exhibition, which will enable us to reach out to marketers and other customer-focused professionals.

We believe the synergies between The Gilbane Conference and Information Today will assist us in producing even better and more innovative conferences in the years to come.

The resources of a larger enterprise and the personal care and attention you’ve come to know at The Gilbane Conference are what you can expect this fall.

The next Gilbane Conference will be at the Westin Boston Waterfront, December 3 – 5, 2013. We will be announcing the Boston venue and dates in the next week or two and See the new Gilbane Conference website for more information where we will be posting additional details very soon. If you are not already on our mailing list for advance information you can signup using the quick form below.

Our theme this year is Content and the Digital Experience: Manage, Measure, Mobilize, Monetize, and we’ll be continuing our vendor and analyst neutral coverage of content, marketing, and digital experience technologies for enhancing both customer and employee engagement and collaboration.

We look forward to seeing you in Boston this fall.

We would love to hear more about your interests. You can tell us more by using our more complete form. Or send us a message.