Conversations with robots: voice, smart agents & the case for structured content
The benefits of structured content have been clear for decades, but the cost and effort to create and manage it limited adoption to complex ‘mission-critical’ applications. Today, there are better tools, more expertise, and a much broader range of business and consumer applications that require structured content to be effective, competitive, cost efficient, and future-ready. Designer Andy Fitzgerald explains why structured content is more important than ever.
Illustration by Dougal MacPherson
A useful read for project teams, with illustrated examples helpful for shared understanding. Read More
Why founders should start with a website, not a mobile app
And not just founders, though it is more critical for them. Most startups have few resources, and need to rapidly build a product, customer base, and supporting infrastructure before their money, or investor patience, runs out. Kapwing founder & CEO Julia Enthoven’s description of her startups’ decision cuts to the chase. Read More
Despite limitations, publishers plot more augmented reality for 2019
That bet is motivated by lots of work publishers did last year. The New York Times produced 13 different augmented reality projects in 2018, ranging from an investigation into a bombing in Syria to a visit to the large hadron collider at CERN; Time Magazine launched its first-ever augmented reality issue of its magazine; The Washington Post, which started producing augmented reality content in 2017, continued producing projects in 2018… But augmented reality still faces significant limitations. Read More
Blockchain’s Occam problem
Blockchain has yet to become the game-changer some expected. A key to finding the value is to apply the technology only when it is the simplest solution available. Read More
- Another take (see above) on the coming of AR… Internet infrastructure isn’t ready for the AR Cloud, but that’s changing via VentureBeat
- Blockchain for publishers… WordPress and Civil to be natively integrated via Civil Blog
- How to avoid overdoing it… The Dangers of Overpersonalization but via Nielsen Norman Group
- What are they up to?… W3C 2019 strategic highlights via W3C Blog
April 29 – May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.