Tag: Medium

Gilbane Advisor 4-28-16 — Bots vs apps, content management news, media, more

Bots vs apps, conversational interfaces, AI — lots of hype, and lots of money. If all the coverage of these and how they relate have left you scratching your head our first three articles below will get you grounded in reality.

The first, a longish but enjoyable post by Dan Grover is my favorite. He uses the sneaky trick of measuring how many screen taps chat interfaces can take compared to app interfaces to sort of measure physical, mental effort, and time. As a product manager at WeChat Grover has a certain cred.

Bots won’t replace apps. Better apps will replace apps

The thesis, then, is that users will engage more frequently, deeply, and efficiently with third-party services if they’re presented in a conversational UI instead of a separate native app. … messenger apps’ apparent success in fulfilling such a surprising array of tasks does not owe to the triumph of “conversational UI.” What they’ve achieved can be much more instructively framed as an adept exploitation of Silicon Valley phone OS makers’ growing failure to fully serve users’ needs, … Many of the platform-like aspects they’ve taken on to plaster over gaps in the OS actually have little to do with the core chat functionality. Not only is “conversational UI” a red herring, but as we look more closely, we’ll even see places where conversational UI has breached its limits and broken down. Read More

Chat bots, conversation and AI as an interface

Chat bots tap into two very current preoccupations. On one hand, the hope that they can actually work is a reflection of the ongoing explosion of AI, and on the other, they offer a way to reach users without having to get them to install an app.

Benedict Evans explores both, and asks many questions about how they relate to which “runtime”. Read more

When do bots beat apps? When context and convenience matter most

Investor Peter Rojas makes similar points and reminds us in case we forgot…

Facebook isn’t just wagering that the ease of interacting via a conversational interface will drive uptake of chatbots amongst its 800 million users. Ultimately they’re doing this because they believe that the convenience of chatbots will get people to live inside Messenger in the same way that WeChat users live inside that messaging app. It’s their way of making an end-run around both iOS and Android as app platforms by bringing all those services within Messenger as chatbots — and thus onto a platform which Facebook controls. Read More

Google search engine baffles public, Ofcom study shows

The Financial Times chose to highlight the gem below, no doubt because of the increased regulatory attention, but the free just-published, Adults’ media use and attitudes Report 2016has lots of other interesting findings.

In Ofcom’s research, adults who use search engines were shown a picture of the results returned by Google for an online search for “walking boots”. The first three results at the top of the list were distinguished by a small orange box with the word “Ad” written in it. … However, in spite of the labelling, 51 per cent of respondents were not aware that these results were adverts or sponsored links.

Imagine the results from some other other countries. Read More

Your media business will not be saved

The Verge’s Joshua Topolsky tells colleagues and competitors not to fool themselves with individual silver bullets. We’ll have to stay-tuned to see what he is working on.

Video will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter. … Compelling voices and stories, real and raw talent, new ideas that actually serve or delight an audience, brands that have meaning and ballast; these are things that matter in the next age of media. Thinking of your platform as an actual platform, not a delivery method. Knowing you’re more than just your words. Thinking of your business as a product and storytelling business, not a headline and body-copy business. Thinking of your audience as finite and building a sustainable business model around that audience — that’s going to matter. Thinking about your 10 year plan and not a billion dollar valuation — that’s going to matter. Read More

With new roadblocks for digital news sites, what happens next?

Newsonomics’ Ken Doctor, looking at the current recalibration, points out…

The Digital Dozen — those national/global companies I’ve identified, like The New York Times, The Wall Street Journal, The Washington Post, Bloomberg, AP, Reuters, The Guardian, Axel Springer, the BBC, and more — are most mindful and respecting of that heritage and mission, even as they struggle mightily. They, too, are testing more video, but they try not to let the new overwhelm their essential reasons for being. Read More

Making Medium more powerful for publishers

Aggressive…

new branding tools that will allow publications to customize color, layout, and navigation. … making it easier to migrate existing blogs and websites to Medium … two new ways that publishers can opt in to earn revenue on Medium … soon launch compatibility support for Facebook Instant Articles and Google Accelerated Mobile Pages (AMP) … brought collections to the web. Read More

The open web is not going away

Hopefully not! Zack Rosen points out the giant discrepancy in the funding of walled gardens vs open web, but he only gets to “should not” instead of “is not”. If you are an optimist you’ll be happy to know that there was a similar scenario in the 80s where giant telecoms tried to force a walled garden on the world in the form of the ODA (Office Document Architecture) standard, but lost the war to the measly-funded open information standard SGML (parent of HTML and XML). Another similarity: some of the large computer companies at the time hedged their bets by supporting both sides to some degree, much like Google, Apple, Facebook do today. Read More

Gilbane Digital Content Conference

The call for speakers deadline is May 6!

Main conference: November 29 – 30 2016 ● Workshops: December 1 ● Fairmont Copley Plaza, Boston, MA

Short takes

It’s Mr. MR to you… The Untold Story of Magic Leap, the World’s Most Secretive Startup via Wired

Understand the Blockchain in Two Minutes Well, slightly over 2, but this really pretty good. via Institute for the Future

The web is Doom but there is reason for optimism. via mobiForge 

Not a short term problem but, hmmm… Facebook Struggles to Stop Decline in ‘Original’ Sharing via The Information

Are MarTech tools underperforming? Digital Marketing Technology Survey Results via Real Story Group

CMS, etc., corner

Details and puns but No Joke: Sitecore is (finally) acquired (sort of) via Digital Clarity Group

Adding to their extensive collection of CMSs OpenText acquires HP customer experience content management for $170 million via TechCrunch

New, and free, Research: From Web Publishing to Experience Management in Higher Education via Digital Clarity Group

CrownPeak merges with ActiveStandards and raises funding via Real Story Group

Digital Asset Management Round-up, April 2016 via Digital Clarity Group

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. Subscribe to our email newsletter, or our feed.

The Gilbane Digital Content Conference – Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and technologies to produce superior digital experiences for customers, employees, and partners.

Gilbane Advisor 3-30-16 — Hierarchy of Engagement, Medium, Open Web, Blendle..

The Hierarchy of Engagement

Greylock’s Sarah Tavel has a framework for evaluating customer engagement potential in non-transactional consumer companies that is must read for startups, but equally valuable for all marketers. “What matters most is not growth of users. It’s growth of users completing the core action.” Read More

Talking about Medium and the Open Web with Evan Williams

MIT’s Joi Ito in a friendly interrogation draws out Williams’ thoughts on the open web. Also see MIT’s PubPub which Ito references for additional context.

We’ve been talking a lot about the importance of the Open Web and where Medium fits into the ecosystem of walled gardens and this Open Web. Evan Williams, founder and CEO of Medium, was nice enough to chat on Skype and allow me to post it. … while Medium has and is focused on creating a great authoring platform, it sounds like Ev is much more open to supporting the Open Web than some might have feared. Look forward to seeing support for more interoperability and working with them on it. Read More

Journalism needs a Spotify, a Netflix, an iTunes — whatever you want to call it…

One website that houses the best newspapers and magazines in the country, that allows people to browse through everything and only pay for the stories they like, where you can see what your friends recommended. And where it’s really easy to just get the 8 or 10 best stories published every day, and discover those really great pieces. … Nobody built it, so we did it ourselves

Dutch company Blendle seems to be doing well with a micropayment model in Holland, and is now in beta in the U.S. with major publisher support. This post by Co-founder Alexander Klöpping explains what and why. Why might this work now? Not to take anything away from Blendle’s technology or user experience, but the publishing industry had to be willing and ready. Fingers crossed. Read More

Social’s Fight Over Brand Dollars

The Information’s Tom Dolan compares the competing approaches of Snapchat vs Facebook. Aside from the details this is also reminder to look closely for subtle but important differences between all the platforms.

Facebook and Snapchat have roughly competitive full screen ad products. While both are designed to entice brands to move more TV budgets to mobile, some marketers say Snapchat’s is better for immediate reactions while Facebook is better for brand awareness. Read More

Format Free Content and Format Agility

A good read from Michael Andrews for thinking content strategists. (I made the quote meet my formatting needs by deleting the extra sentence spacing.)

I want to bring the user perspective into the discussion of formats. Rather than only think about the desirability of format neutrality, I believe we should broaden the objective to consider the concept of format readiness. Instead of just trying to transcend formats, content engineers should also consider how to enable customized formats to support different scenarios of use. Users need content to have format flexibility, a quality that doesn’t happen automatically. Not all content is equally ready for different format needs. Read More

Slack, I’m Breaking Up with You

Samuel Hulick’s love / hate relationship is one example of a bit of a Slack backlash going on. Hard to know how widespread it is, but it is easy to see how Slack would encourage what Linda Stone calls “continuous partial attention”. Slack is a tool and may just need to be used judicially as some of the comments suggest. The post and associated debate around Slack and productivity are helpful to anyone considering using it.

You’re turning my workdays into one long Franken-meeting … those with the least on their plates can maintain the most Slack presence, which leads to the most gregariously unengaged representing the majority of the discussion base while penalizing those who are fully engaged in their “real” work. Read More

Gilbane Digital Content Conference

Call for speakers is now open!

Main conference: November 29 – 30 2016 ● Workshops: December 1
Fairmont Copley Plaza, Boston, MA

Short takes

Scary but useful!… Scott Brinker’s latest Marketing Technology Landscape Supergraphic (2016) via chiefmartec.com

It’s not just Slack… Is group chat making you sweat? Group chat is like being in an all-day meeting with random participants and no agendavia Signal v. Noise – Medium   

On chat as interface …WTF does that mean? via Medium

No change at the top… The RedMonk Programming Language Rankings: January 2016via RedMonk

High praise with why… The New York Times reinvents Page One — and it’s better than print ever was via NiemanLab

All help is sure to be appreciated… Marketing technology is a mess, so MyStacks launches to make sense of it via VentureBeat

Gorilla guerrilla tactics – Apple vs. Google… The War for Mobile Search via The Startup – Medium

Sounds right… Rise of The Docker Pattern via RedMonk

Demandbase, Integrate… Marketing Automation Round-up, March 2016 via Digital Clarity Group

What Would It Take to Disrupt a Platform Like Facebook? …Wouldn’t you like to know. via HBR

CMS, etc., corner

A few tips on how to negotiate the right price for CEM technology via Digital Clarity Group

2016 Web Content and Experience Management Logo Landscape via Real Story Group

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. Subscribe to our email newsletter, or our feed.

The Gilbane Conference on Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior digital experiences for all stakeholders.