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Tag: marketing technology

Gilbane Advisor 4-25-18 — deep learning value, martech size, no-click searches

Notes from the AI frontier: Applications and value of deep learning

In 2011 as the excitement about Big Data was becoming mainstream, McKinsey published what was the most useful early report for executives. Big data: The next frontier for innovation, competition, and productivity, took a smart and measured look at use cases and value across industries. Given the symbiotic relationship between data and AI / machine learning, companies who were paying attention and invested in Big Data then are likely positioned well ahead of others to benefit from today’s advances in machine learning technologies and techniques.

AI performance improvement by industry

McKinsey’s new report provides a knowledgeable overview using accurate terminology in their “… analysis of more than 400 use cases across 19 industries and nine business functions highlights the broad use and significant economic potential of advanced AI techniques.” Highly recommended. Read More

A flaw-by-flaw guide to Facebook’s new GDPR privacy changes

Josh Constine provides a useful take on the changes rolling out now to European users illustrated with screen shots. But I think it’s safe to say that whether they are meeting the “letter of the GDPR law” is still a matter for debate.

Overall, it seems like Facebook is complying with the letter of GDPR law, but with questionable spirit…Facebook struck the right balance in some places here. But the subtly pushy designs seem intended to steer people away from changing their defaults. Read More

Marketing Technology Landscape Supergraphic (2018)

Scott Brinker has just released the latest update to his famous “Supergraphic”. The number of marketing technology vendors continues to grow. As Scott puts it, “Water continues to flow into the martech tub faster than it’s draining out.” Check out his post on what it all means and to see/download the graphic and a spreadsheet. Read More

Uh oh, click counts count less

Click quality and measurement has always been a bit iffy. But the biggest challenge to click value yet may come from a combination of mobile trends and Google’s strategy of reducing the need to click away from the search results page. Rand Fishkin’s post, New Data: How Google’s Organic & Paid CTRs Have Changed 2015-2018, looks at some interesting numbers. Back to brand marketing banners?
No-click searches desktop vs mobile

Ultimately, I think this data shows us that the future of SEO will have to account for influencing searchers without earning a click, or even knowing that a search happened. That’s going to be very frustrating for a lot of organizations. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 1.20.15

Don’t Try to Be a Publisher and a Platform at the Same Time

Or at least think it through very carefully.

Also, do you really want to be called a “platisher”?

Making these hybrids work over the long term is difficult, because their incentives work against each other. Toward the end of last year, one of the first platishers, Say Media, announced it was selling off its publishing properties to focus on its technological platform. CEO Matt Sanchez explained the decision to jettison its publisher properties as an inability to do both tech and content at the same time:

The conclusion we’ve come to, and one lots of media companies wrestle with is, do you build brands or do you build platforms? Those two are just completely different world views. It’s hard to create clarity for an organization. Read more

Speaking of platishers…

A mile wide, an inch deep

Ev Williams on metrics and value…

Medium had its biggest week ever last week — or so we might claim. By number of unique visitors to medium.com, we blew it out of the park. The main driver was a highly viral post that blew up (mostly on Facebook). However, the vast majority of those visitors stayed a fraction of what our average visitor stays, and they read hardly anything.

That’s why, internally, our top-line metric is “TTR,” which stands for total time reading. It’s an imperfect measure of time people spend on story pages. We think this is a better estimate of whether people are actually getting value out of Medium. By TTR, last week was still big, but we had 50% more TTR during a week in early October when we had 60% as many unique visitors (i.e., there was way more actual reading per visit). Read more

Biggest news of 2014

In computing that is, or better, general computing.

Horace Dediu’s choice may sound surprising at first, but what are the competing candidates? (See next item.) Wearables and IoT are moving fast but it is not their year yet. Read more

What Just Happened? (in 2014)

Well here are some other candidates from Fred Wilson. First mentioned:

1/ the social media phase of the Internet ended. this may have happened a few years ago actually but i felt it strongly this year. entrepreneurs and developers still build social applications. we still use them. but there isn’t much innovation here anymore. the big platforms are mature. their place is secure. Read more

​And now, for a sort of different take on this…

A Teenager’s View on Social Media

Written by an actual teen.

As others have pointed out this is one view and not market research, but it is a considered piece and you may find it strikes a chord with teenagers and non-teens you know. In any case social media is certainly a marketing challenge, and for this demographic in particular. This is also a handy cheat sheet if you don’t know how these social networks differ. Read more

Technology’s Impact on Workers

email on top? seriously?

You bet, but naturally you’ll want to know more. First the demographics:

…1,066 adult internet users, 18 years of age or older. The survey included 535 adults employed full-time or part-time, who are the basis of this report. Read more

Marketing Technology Landscape Supergraphic (2015)

There are at least 1876 marketing technology companies. How can this be?

Last year Scott Brinker’s landscape included 947. If you’re a marketing technologist you might need a raise… Download the graphic and Read more

There’s a blockchain for that!

The code that secures Bitcoin could also power an alternate Internet. First, though, it has to work.

Not all of you will want to invest in this read-more-than-once piece, but it is a good example of the kind of unexpected development strategists and analysts looking ahead need to keep an eye out for. Read more

The web is alive and well

Rumors of the web’s death are being greatly exaggerated, again.

There is a legitimate debate about how we use the terms “apps” and “web”, but also a lot of uninformed pronouncements about a web death spiral. Quartz has a short, accessible post on some aspects of the confusion.

… framing the question as the web vs. mobile is a fallacy that misses the more interesting changes that occur when more devices and more people get hooked up to the web. Read more

 

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year.

 

 

Gilbane Advisor 11.12.14 – The CEM Imperative, Customer Experience in the Age of the Empowered Consumer

Gilbane Conference

Use your special subscriber $200 discount

Join us in Boston December 2-4 for our conference and learn how your peers are building next-generation digital experiences for customers and employees. Register today using your special Bluebill priority code: BB200.

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The CEM Imperative

Customer Experience in the Age of the Empowered Consumer

Engage your colleagues and stakeholders in a conversation about avoiding the dangers of the unmanaged customer experience. Digital Clarity Group outlines the issues in a new blog post and in a report.

Why Your Brain Loves Good Storytelling

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Read more

IDC: marketing technology $20B and growing

Sensible categories.

This forecast includes a wide range of solutions in four broad categories: interaction management, content production and management, data and analytics, and marketing management and administration. Read more

A STEAM engine to create marketing technologists

… science, technology, engineering and math are on one end of the spectrum — while art, design, intuition, and creativity are on the opposite end. Right? Surely there are few who are capable of bridging these two disparate worlds, right? … Increasingly, of course, we know that’s bunk. Read more

Mobile is eating the world

Benedict Evans’ presentation and audio from the WSJD conference and the a16z Tech Summit is a clear, compelling look at the fundamentals that every organization needs to be aware of. Read more

Understanding the Global Mobile Web

This is why the “light web” is a reality for the next billion users. Whether by lighter/more efficient native apps or, as I believe, web apps, the light web is better positioned for the next billion. Interestingly, even Uber has a robust web app. It is possible the powerful cloud and light, thin client computing paradigm is destined for emerging markets. Read more

Google renders CSS & JavaScript

and you should let them…

We recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and JavaScript turned on. Today, we’re updating one of our technical Webmaster Guidelines in light of this announcement. Read more

Crowd @ gigabit

This is another fine mesh we’re getting into

Fun and future …

It’s 2017 and this year’s riot is in San Diego. It involves pandas, profit-driven zoo executives, and a Weight Watchers sponsorship. Doesn’t matter. People are massing in the streets and it’s heading toward a confrontation. Read more

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