The Gilbane Advisor

Curated content for content, computing, and digital experience professionsals

Tag: Magazines

Godengo and Fry Communications Announce Partnership

Fry Communications, which offers print production solutions, and Godengo, provider of an online platform for magazine publishers, have announced a new strategic partnership. As part of the agreement, the two companies will cross promote each other’s services and work together on innovative, multichannel solutions to help publishers reach their readers in print and online. This partnership reflects Fry’s continuing commitment to provide its customers readily deployable and scalable digital publishing and workflow options, which now include mobile offerings through the ThumbMedia Group, rich media solutions through Trifecta Interactive Productions, workflow solutions through Aysling Digital Media Solutions, and Fry’s own Web-based buyer’s guides. http://www.frycomm.com/ http://www.godengo.com/

Adobe Releases Digital Publishing Suite

Adobe has released a series of tools designed to expedite digital publishing across various platforms. Digital Publishing Suite allows publishers to upload articles directly from InDesign CS5, and supports PDF and HTML5. The software can run on RIM’s PlayBook, Samsung’s Galaxy Tab, Apple’s iPad and forthcoming Android platforms. The software allows dynamic user control of online publications, and readers are able to resize pages and move content around to suit their needs. Graphics, video and audio content can be built into the publications. The full version of Digital Publishing Suite will be available next year for a $699 licence fee, but beta code is now available from Adobe. http://www.adobe.com/

Magazines and Digital Publishing

Magazines have been doing electronic publishing for a long time. Magazine articles, for example, have been in databases for at least 20 years, and some of the magazine publishers were the earliest to leverage the Web–and some with tremendous success even at the very beginning. (I was at ZDNet briefly in the 1990s when the traffic seemed to double monthly.) Yet some other magazines have been laggards, nervous perhaps about what the digital product might do to the print. Still others have developed interesting mixed models, where some content in the print ends up free on the Web while other content is available only to print subscibers. And others have developed wholly different digital products that share little more than the brand with the print product. There is no end to the potential models, and perhaps for very good reason–every audience is different and every mix of advertisers is different.

I happened on a very thoughtful discussion about magazine digital publishing models. Staci Kramer of paidContent.org moderated “a fireside chat” with Jim Spanfeller, CEO of Forbes.com and Jeff Price, President of SI.com at the SIIA conference in NYC earlier this week. The video can be watched in its entirety here; it’s about 30 minutes long, and well worth your time if you are thinking about these issues.

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