Curated for content, computing, and digital experience professionals

Tag: IoT

Gilbane Advisor 5-5-20 — no proof, medium hard, build it, pod-mail?

A radical solution to scale AI technology

Skip the proof of concept? This isn’t, or shouldn’t, be radical. It’s often a good idea for large scale projects, and not just for AI, or other digital experience or content technology initiatives.

Illustration: Israel G. Vargas
scaling AI
 
The example in this article is a customer experience chatbot for Nordea. Read More

How Medium became the best and worst place for coronavirus news

Medium’s pivots over the years created confusion about what they are and who they are for. The editorial challenges inherent in being both a platform and a publisher have only increased over time. Zoe Schiffer’s topical case study illustrates how difficult this balance is. Read More

It’s time to build

If you haven’t read this recent post by Marc Andreessen you should. Though prompted by frustration over our collective response to the current coronavirus pandemic, his prescription for preventing such future failures addresses a broader set of societal problems. Some he mentions; others are implicit, or follow, such as the focus on rent-seeking of wall street, VCs, and, well, too many of us. Read More

The New York Times’ morning email newsletter is getting an official “host and anchor”

Joshua Benton asks “Can any of the lessons of The Daily’s success be carried over into your inbox?” and attempts an answer, or rather asks the right questions. The new “The Morning” launched this week, and as someone who curates a newsletter I’ll be paying attention. But a podcast and an email newsletter are very different animals. Read More

Also…

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Gilbane Advisor 2-28-17 — digital twin, IoT, wearables, product-market fit, CX

IBM Watson IoT and the digital twin. Industry 4.0.

James Governor pulls together some thoughts and interesting examples of the digital twin model. His post was inspired by an IBM event with large industry customers, but as he suggests, the model has broader relevance. I would say the proliferation of IoT and integration with back-end and front-end applications means the digital twin model may be useful for understanding the digital transformation potential of any physical product — well, at least as a thought experiment.

… “digital twin” – a digital model of the product and service from design to production, service and support. GE has been touting the concept for some time, and it’s a compelling idea. For companies trying to understand the implications of digital transformations, with a heritage of systems modeling, digital twin makes a great deal of sense, and it looks likely to be a key buying concept across a few industries. Read More

Not unrelated…

Rethinking wearable computing

Bob O’Donnell points out that wearables have lost momentum: “I don’t see a big future for the individual products that we currently count as wearables, but I think the idea of several linked components that work together as a wearable computing system could have legs”. I think watches have the potential to succeed on their own as a successful product, and are the best candidate to compete with smartphones as the computing hub we always have with us. As he says, tying all potential wearables together is a ways out, and initially will certainly be limited by proprietary interests. Read More

12 things about product-market fit

There are lots of opinions about how to achieve product-market fit, what do you focus on and in what order, how do you know when you’ve got it, and how do you maintain it. Tren Griffin’s collection is a worthy read for product managers and founders. Read More

Your first 1000 users on mobile

Speaking of product-market fit, Eric Seufert has some advice specifically for mobile app developers…

… a mobile developer should endeavor to onboard a first cohort of 1,000 users that could conceivably look like their first million users — that is, to test the viability of their app using marketing channels that can be scaled up to produce a very large user base in the context of a growth strategy that can support a big business. If the first 1,000 users were onboarded by accident, or by luck, or by the generosity of a YouTube celebrity, the developer knows less about their business than they do about 1,000 random strangers. Read More

CEM success starts with employees

Customer experience management (CEM) is a now focus for companies, but many are missing is the value of beginning their CEM strategy at home, with their employees. Read More

CEM - customer experience management success

Also…

Right strategy for the job… Optimizing for Context in the Omnichannel User Experience via Nielsen Norman Group

Another dimension to CX integration challenges… Bots and Humans Strain to Get Along on Messenger, Twitter via The Information

Hey founders, consider this!… Why we choose profit via Signal v. Noise

10 Breakthrough Technologies 2017 with staying power. Not your casual list via Technology Review

All in on AMP?… Google AMP is now half of Swiss publisher Blick’s mobile traffic via DigiDay

Handy resource… Social Media Research Toolkit via Social Media Data Stewardship

 

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Speaker Spotlight: Align delivery to appropriate channels

As we did last year we’ve posed some of our attendees’ most frequently asked questions to speakers who will be at this year’s Gilbane Conference. Today we’re spotlighting Tom Alexander, Founder and CEO, PK4 Media, Inc. You can see all Speaker Spotlights from our upcoming conference as well as last year’s event.

Given that there are more smartphones than PCs on the planet and both will be important for the foreseeable future, how should organization’s content delivery priorities and technologies change? How is yours changing?

Organizations should definitely align their content delivery priorities to reach their target audiences not only on desktop, but also on mobile and tablet devices. Marketers need to be cognizant of which platforms their audience uses to interact with their content. Aligning the content strategy to ensure they are connecting with their target audience in an appropriate manner is very important. Many technologies silo content delivery to specific platforms, however, audiences typically jump between multiple devices and screens. Using a true cross-platform technology that can optimize delivery to the best performing placements will be a more efficient and cost-effective way to reach the target audience no matter what device they are using.

Marketing is the most talked about discipline that needs to take on more responsibility for technology to be effective. What can other departments learn from the discussion around marketing technology and marketing technologists.

Technology allows processes to be automated and it also provides marketers with an extensive pool of information data. This data allows other departments in an organization to learn more about their target audiences. As the information gathered about their behavior online, across tablets and mobile devices and offline behavior becomes more apparent, other departments can create new and different ways to interact with customers.

Although sometimes used interchangeably ‘content strategy’ and ‘content marketing’ refer to very different though often connected disciplines. How and where should these activities be organized?

Content strategy and content marketing should always be aligned. In order to make the greatest impact with your content, there needs to be a specific strategy in regards to where the content will appear. At the same time, specific pieces of content need to be created to meet the needs of the audience viewing them. Strategy and marketing must work hand-in-hand to be most effective.

Does the ‘internet of things’ have an immediate or near-term impact on your organization’s information or collaboration infrastructure? How so?

PK4 Media, being a technology company, is in tune to the latest and greatest connectivity options, so the Internet of Things could definitely come into play for our infrastructure in the future.

Catch up with Tom at the Gilbane Conference:

Track P: Digital Strategies for Publishing and Media

P5: The Future of Advertising Panel
Wednesday, December 3: 9:40 a.m. – 10:40 a.m.

Register now to hear more from Tom and all of our speakers.

See our complete conference program for more details.

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