Archive for intranets

Intranets that succeed

Employees are customers too. You want to reach them, you want them responsive and engaged with your organization and your joint customers, and you want to keep them. Today’s employees have little patience  with poor workplace digital experiences. In addition, organizations need to consider the connection between engaged employees and the ultimate customer experience.

Below are a selection of four conference sessions with multiple intranet case studies at the upcoming Gilbane Conference that will be especially relevant to anyone planning for a new or more successful intranet.

E1. Strategies and Lessons from Successful Intranets

Intranets that work provide an invaluable resource. But too often intranet projects either never get off the ground, or struggle for months or even years before being put out of their misery. How do you know when intranets are working? There is only one metric that matters – adoption, at least voluntary, and ideally enthusiastic. Attend this session get inspired by the managers at two organizations responsible for building successful intranets tell you what they did and how.

Wednesday, December, 2: 1:30 p.m. – 2:30 p.m.
Moderator: Sara Redin, Senior Consultant, Think! Digital
Rachelle Byars-Sargent, Director, Collaborative Technologies, Public Broadcasting Service (PBS)
Productizing Intranets: Breaking away from the Service Catalog
Krista MacDonald, Manager, Business Services Portfolio, Employee Services, Business Systems Integration & Development, Jazz Aviation LP
Engaging Support at Every Level of the Organization – The JazzNet Story

E2. Critical Considerations for Building a Modern Intranet

In this session our speakers take a look at some specific areas to pay careful attention to when getting ready for a new intranet project, or for updating and modernizing an existing intranet.

Wednesday, December, 2: 2:40 p.m. – 3:50 p.m.
Moderator: Sara Redin, Senior Consultant, Think! Digital
Deb Lavoy, Founder and CEO, Narrative Builders
Employee engagement is the opposite of being patronizing
Shannon Ryan, President & CEO, non-linear creations
Imagining and designing your next intranet

E4. Growth Without Compromise: Using Intranets to Scale What Makes You Great

Growth organizations – those who are growing fast, from a few dozen to a few hundred or thousands, have a unique challenge. You’re doing things right. But how can you maintain quality and momentum as you grow? How will you stay great when there are more and more newcomers?

Scaling organizational greatness means scaling a strong community, a strong culture, and a strong sense of belonging. How can culture, leadership and community expand to embrace people who don’t work in the same place or have pre-existing relationships? With intranets or digital workplaces. This panel of HR and Communications leaders will talk about the challenges of scaling culture, and how a great intranet enables extended teams to remain powerful. No compromise.

Thursday, December, 3: 8:30 a.m. – 9:30 a.m.
Moderator: Deb Lavoy, Founder and CEO, Narrative Builders
J Ackley, Senior Director of Technology, Ivie & Associates
Amanda Connolly, Communications Manager, Plexxus
Eric Scholz, Sr. Director & Editor-in-Chief on Marriott Global Source, Marriott International, Inc

E5. Connecting Customer and Employee Experiences

Building a holistic and seamless customer experience is not just a job for marketing. It is not even a job limited to customer-facing employees because they are dependent on other internal employees and systems for their effectiveness. The two case studies in this session are excellent examples of the kind of efforts needed to achieve organizational level customer experience.

Thursday, December, 3: 9:40 a.m. – 10:40 a.m.
Moderator: Sara Redin, Senior Consultant, Think! Digital
Laurel Nicholes, Director, Information Experience, Emerging Technologies & Jill Orofino, Director, Information Experience, Core Technology, EMC
Build a Community not a Crowd: How employees and customers can build content communities to achieve shared goals
Gretchen Nadasky, Manager, Information Management, Optimality Advisors & Matt McClelland, Manager, Information Governance Office, Blue Cross and Blue Shield of North Carolina
The E3 of Enlisting Employees to Support Customer Experience: engagement, expectation, enthusiasm

Subscribers save $200 on conference registration – use priority code 200BB


First three Gilbane Conference workshops posted

Gilbane conference lightbulb logo
We’ll be posting the complete program for this years’ Gilbane Conference over the next 4-5 weeks on the main conference website. The first three of the six planned workshops are below.

Workshop A. Insiders Guide to Building Digital Marketing Technology Toolkit

Speaker: Theresa Regli, Principal Analyst and Managing Partner, Real Story Group

Thursday, December, 4: 9:00 a.m. – 12:00 p.m.

Marketing practitioners multitask just about every minute of every day. There are ongoing email, web, mobile, and marketing strategies to organize, plan and execute. Each of these areas used to include a range of technologies that was purchased and implemented separately such as web content management, campaign management, analytics, digital asset management, and others. Now, there are new suites of tools that can manage all of these processes. But how do you select the right one that will help you to accomplish your marketing objectives?

Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a road map for evaluating digital marketing technology vendors.  We will provide critical and hard-hitting reviews of the available digital marketing technologies. Don’t be surprised after-the-fact. Find out the real strengths and weaknesses of these tools before you purchase them.

Key Takeaways:

  • Digital marketing trends and emerging architectures
  • Hints and tips on selecting a digital marketing product for your organization
  • Overcoming the daunting prospect of selection – how to narrow down your list of vendors to evaluate.
  • A critical, high-level overview of digital marketing solution providers

Workshop B. Foundations for Best-Fit WCM Service Provider Selections

Speaker: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group

Thursday, December, 4: 9:00 a.m. – 12:00 p.m.

Evaluating and selecting technology and service partners is intimidating. And without proper guidance, it’s easy to take the wrong path. This workshop focuses on selection readiness. It is designed to point your organization in the right direction before you even start the journey to new solutions for web content and experience management. You will learn how to create a plan of action for getting your organization ready for a successful selection program – one that results in real business benefits as the direct result of implementing the right solutions with the right technology and service partners. We explore the fundamentals of selection preparation, covering four key areas of readiness:

  • Articulating the business case,
  • Identifying the stakeholder landscape,
  • Managing requirements gatherings, and
  • Developing realistic budgets.

We provide a step-by-step overview of an efficient, results-driven selection program, and we show you how to build a messaging and communications plan that will help you shape internal conversations about it. With this approach, you can set expectations, educate reluctant stakeholders, and get your company thinking about change management, which is often an afterthought but shouldn’t be. The selection process is all about aligning business goals with the “best-fit” solution for your organization’s needs. And finding that fit is about way more than just matching features to requirements. Armed with the outcomes of this workshop, you will be ready to move forward with confidence.

Workshop C. Successful Social Intranets

Speaker: Rebecca Rodgers, Senior Consultant, Step Two Designs

Thursday, December, 4: 9:00 a.m. – 12:00 p.m.

Modern intranets are steadily becoming more “social” and “collaborative”, but this can mean many things. Some recent intranets put social at the heart of everything (including the homepage), while others supplement existing sites with simpler features, such as commenting. While this is still a rapidly evolving space, intranet teams in the real world need to make concrete decisions with confidence.

This interactive workshop will cover four key steps for social intranets:

  • Explore the opportunities. Looking at social intranet examples around the globe, we will explore the reasons, benefits and business cases for social.
  • Understand your organisational landscape. Every organisation is different, and this has a big impact on the what, where, when and how of social intranets.
  • Choose what to launch. Where to start, what to launch and for who: there are multiple options to choose from, depending on your strategy and organisational context.
  • Make social a success. There are a growing list of best practices to draw on, relating to design, launch, adoption and governance.

This inspirational and practical workshop will mix plenty of screenshots and examples with discussions and workshop activities. While not every question will be answered, participants will walk away with a greater sense of confidence and knowledge about social intranets.