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Tag: IDC

Brand Content Strategies

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Featured session:
Brand Content Strategies

“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.

Tuesday, November 28: 10:30 a.m. – 11:30 p.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

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Melissa Webster IDC at Gilbane Conference
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Moderator:
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
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Ora Solomon Starwood at Gilbane Conference
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Ora Solomon, Director of Global Product Management, Starwood Hotels & Resorts
Measuring your translation ROI, Starwood’s model
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John Johnston, Volvo, at Gilbane Conference
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John Johnston, Director, Digital Marketing, Volvo Construction Equipment
Targeting Content for the Right Location
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Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Meet the Gilbane Conference keynote speakers

Gilbane Conference keynote

Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Keynote presentations

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Rachael Schwartz Gilbane Conference
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Rachael Schwartz, VP, Product Management & General Manager, Keurig Connect, Keurig Green Mountain

Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story​

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Gabi Zijderveld. Gilbane Conference
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Gabi Zijderveld, CMO, Affectiva

Let’s Get Emotional: Creating Deeper Customer Connections With Emotion AI

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Juhee Garg Gilbane Conference
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Juhee Garg, Senior Product Manager, Adobe

Adaptive Content Strategy: How to increase your ROC (Return on Content)

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Subrata Mukherjee | Gilbane Conference
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Subrata Mukherjee, Digital Transformation Strategist, Chief Digital Officer, RealConnex

Disruption – Is Enough Really Enough?​

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Gerry Murray, Research Director, Customer Experience: Sales and Marketing Tech, IDC

The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know

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The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

The Renaissance Boston Waterfront Hotel

Questions?

Gilbane Conference Keynotes Announced


Gilbane Boston 2016

ConferenceNovember 29 – 30 and WorkshopsDecember 1
Boston Fairmont Copley Plaza

Join the digital marketers, technologists, and analysts leading the thinking and doing — making modern digital content and customer experience strategies a reality. Register and save your seat today

Keynote presentations

Wednesday, November 29, 8:30 – 10:00am

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Marissa Jarratt, Senior Director, Global Marketing, PepsiCo 

A New Age for Internal Communications: Measure, Manage and Influence The Employee Experience
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Tania Yuki, CEO, Shareablee

Measuring What Matters in Social Media
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Jon Marks, Co-founder and CTO, Kaldor

Blood in the Streets – Reporting from the Content Technology Trenches
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Keynote panel – Industry analysts

Wednesday, November 29, 11:00 – 12:00pm

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Melissa Webster - Gilbane Conference
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Melissa Webster, Program VP, Content & Digital Media Technologies, IDC
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Scott Liewehr - Gilbane Conference
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Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group
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Deanna Laufer - Gilbane Conference
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Deanna Laufer, Senior Analyst, Customer Experience, Forrester Research
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Tony Byrne, Founder, Real Story Group
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Register today to save your seat!

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