“Content” in this context means unstructured data. The need to manage unstructured data is one of the main reasons big data technologies exist – the other being the need for dealing with scale and speed. This is why it is important for us to cover at our conferences. Not every company needs to build new infrastructures around Hadoop-like technologies… yet. But marketers need to manage the mostly unstructured content that is part of their world, and also process and manage the more structured analytic data that will rapidly become “big” for even small organizations, so big data technologies need to be on marketing organizations’ radar as they continue to increase their expertise and spending on technology. See yesterday’s post on Why marketing is the next big money sector in technology.
Endeca Technologies, Inc., an agile information management software company, announced native integration of Endeca Latitude with Apache Hadoop. Endeca Latitude, based on the Endeca MDEX hybrid search-analytical database, is uniquely suited to unlock the power of Apache Hadoop. Apache Hadoop is strong at manipulating semi-structured data, which is a challenge for traditional relational databases. This combination provides flexibility and agility in combining diverse and changing data, and performance in analyzing that data. Enabling Agile BI requires a complete data-driven solution that unites integration, exploration and analysis from source data through end-user access that can adapt to changing data, changing data sources, and changing user needs. Solutions that require extensive pre-knowledge of data models and end-user needs fail to meet the agility requirement. The united Endeca Latitude and Apache Hadoop solution minimizes data modeling, cleansing, and conforming of data prior to unlocking the value of Big Data for end-users. http://www.endeca.com/ http://hadoop.apache.org/