Tag: global customer experience

How to leverage best practices to enrich global & local digital experiences

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

 

attendee taking notes

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key strategies, including…

Leveraging best practices & technology leadership in digital transformation to shape & enrich digital experiences locally

Digital customers are disrupting established practices and processes internationally. Product and service leaders must understand, analyze, meet, and exceed local requirements to enter and grow in their target markets. The digital age has set the stage to amplify local reach, relevant resonance, and personal reaction. Whether you are in a globalizing startup or in a multinational organization you have to overcome challenges and seize opportunities to make the most of that borderless stage and deliver effective content and products while demonstrating much agility, velocity, and customer centricity. More than ever, there is no great local experience without global excellence. Digital customers are in the driver’s seat, and know what they look for as well as where, when, and how they want it. Therefore, it is crucial to engage them linguistically, culturally, and functionally before they switch to your competitors in one click or with one word. Join this workshop to unleash the power of the fast track to create and increase digital globalization value. We cover how to do the following:

  • Consider a robust framework to execute digital globalization plans end to end, maximize customer experiences, and sustain value matching local customer journeys.
  • Build a road map to develop assets, showcase quick wins, and deliver on your business objectives in a time and cost-effective way across multiple markets.
  • Drive the transformation of digital content and product supply chains into experience value chains by optimizing creation, development, internationalization, translation, localization, testing, certification, and personal customer experiences globally.
  • Benefit and profit from technology enablers that help you turn automated intelligence into intelligent automation and augment local customer reality, specifically within AI-driven ecosystems.
  • Capture and measure content effectiveness globally and locally through tangible performance indicators and datadriven operations.
  • Develop and elevate digital globalization in your organization as a global profit driver by establishing a collaborative business partnership model across teams, disciplines, and functions.
  • Innovate with snackable content to boost micro experiences for international customers.

Wednesday, May 1: 1:30 p.m. – 4:30 p.m.

Bruno Herrmann

 

Bruno Herrmann,
Global Leader, Expert Advisor in Digital Experiences, Products and Content, Independent Consultant

 

 

Reserve your seat today

 


Diamond sponsors

Gridspace

ZOHO

twilio

Platinum sponsors

SAP digital experience

Shufflr

 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Gilbane pre-conference workshops announced

It’s only June but we’re already working hard on the 2015 conference program and want to share a bit of what you can look forward to.

We’ve got a great lineup of pre-conference workshops that will be held Tuesday, December 1, the day before the main conference, December 2 – 3.

Pre-conference workshops:

Developing a personalization strategy: one size doesn’t fit all
Instructor: John Berndt, CEO, The Berndt Group (TBG)

An anatomy of a digital audit
Instructor: Tim Bourgeois, Partner at East Coast Catalyst and Founder, ChiefDigitalOfficer.net

Insider’s guide to selecting the right WCM
Instructor: Tony Byrne, Founder, Real Story Group

Foundations for best-fit WCM service provider selections
Instructor: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group

Great ideas need the right metrics to flourish – building the analytics you need to monetize your innovation
Instructor: Jaime Fitzgerald, Founder and Managing Partner, Fitzgerald Analytics Inc.

Digital is global in nature, not by default: leveraging digital globalization to increase global customer experience
Instructor: Bruno Herrmann , Director of Globalization, Nielsen

Find out more and get detailed descriptions for these workshops.

Hotel now accepting reservations

The Fairmont Copley Plaza is the official conference hotel for Gilbane Conference 2015. Discounted room rates have been arranged for attendees and are available starting today. Find out more.