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Tag: Gilbane Boston Conference

Content and User Experience Design for the Internet of Smart Things – Gilbane Conference Spotlight

There are many reasons to be excited about the Internet of Things, a content channel is not usually considered one of them. In fact, the mere suggestion of a need to support one more digital channel is enough to cause many execs to consider a career change, never mind n additional channels, and n is the future.

Many internet things don’t and won’t need to prepare content for direct human consumption, but many will – cars and watches and glasses are just the beginning. The variety of form factors, display technologies, and application requirements will present challenges in user experience design, content strategies, content management and data integration. The session we are spotlighting today will focus on the user experience design challenges, of which there are many.

T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things

Wednesday, December, 4: 2:00 p.m. – 3:20 p.m. – The Westin Boston Waterfront

The web is dead. Or is it evolving into the Internet of things? If so, how can we harness the emergence of smart and app-enabled devices, appliances, homes, cars and offices into the digital gene pool? Four senior executives in experience planning and strategy, technology, creative and user experience will provide a point of view on the Internet of smart things and answer key questions, including the following, using real world examples:

  • How can your smart washing machine, refrigerator and dishwasher be mated with intelligent apps, CRM, and dynamic content management systems to create real-time marketing and ecommerce experiences?
  • What happens to content strategy and management as app-enabled “playthings” become essential to your work and family life?
  • What do we do as video baby monitors become digital caretaking, developmental tracking, medical monitoring, and product ordering parent-bots?
  • What is the optimal customer experience for using voice to simultaneously integrate and operate your car, your mechanic, your GPS, your iPod, your radio, your tablet and your smartphone?
  • What best practices are needed for creative designers, content strategists, marketers, and user experience designers to create engaging Internet of smart things experiences?
Doug Bolin, Associate Director, User Experience Design, Digitas
Michael Vessella, Vice President, Director, Experience Design, Digitas
Michael Daitch, Vice President, Group Creative Director, Digitas
Adam Buhler, Vice President, Creative Technology / Labs / Mobile, Digitas


Who are the best speakers on content technology? (cont. from San Francisco)

We are honored to to be able to bring you the largest collection of leading practitioners, analysts, and technologists available this year at our San Francisco and Boston conferences. The powerful combination of content technology experts can only be found at Gilbane events. Our faculty at Gilbane Boston 2008, December 2-4th, includes:

Erik Aeyelts Averink, President, SDL Tridion
Nate Aune, President and Founder, Jazkarta
Joseph Bachana, President/Founder, DPCI
Nora Barnes, Professor & Director, Center for Marketing Research, University of MA, Dartmouth
Jay Batson, CEO, Acquia
Geoff Bock, Lead Analyst, Gilbane Group
Noah Broadwater, VP, Information Services, Sesame Workshop
John Carione, Senior Product Marketing Manager for LiveCycle Security Solutions, Adobe
David Carter, Founder & CTO, Awareness Networks
Win Carus, President and Founder, Information Extraction Systems
Jeff Catlin, CEO, Lexalytics Client
Dr. Kyugon Cho, CEO,
Leonor Ciarlone, Lead Analyst, Gilbane Group
Reid Conrad, CEO, Near-Time
Jeff Cram, Managing Director, ISITE Design
Guy Creese, VP and Research Director, Collaboration and Content Strategies, Burton Group
Andrew Draheim, Principal, Kidd and Draheim Inc.
Patricia Eagan, Senior Manager, Web Communications, The Jackson Laboratory
Michael Edson, Director, Web and New Media Strategy, Smithsonian Institution, Office of the CIO
James Ellis, Web Director, Wisconsin Alumni Association
Ben Elowitz, CEO, Wetpaint
Angela Foster, IT Manager, Development, FedEx
Elizabeth Foughty, Intelligent Data Understanding Research Group, NASA Ames
Aaron R. Fulkerson, CEO and Founder, Mindtouch
Dan Galvez, Senior Vice President, Strategic Alliances, Hedgehog Development
Brad Gandee, VP, Product Marketing and Management, GigaTrust
Chip Gettinger, VP, XML Solutions, SDL Tridion
Frank Gilbane, CEO, Gilbane Group
Paul Gillin, Author and Consultant, New Media Technologies
John Girard, CEO, Clickability
Seth Gottlieb, Principal, Content Here
Yogesh Gupta, President and CEO, FatWire
Heather Hedden, Information Taxonomist, Hedden Information Management
Ulrich Henes, President, Localization Institute
Fred Hollowood, Director Language R&D, Shared Engineering Services, Symantec Corporation
Sophie Hurst, Senior Product Marketing Manager, SDL
Rob Joachim, Info Systems Engineer Lead, MITRE Corp
Karl Kadie, Lead Analyst, Gilbane Group
Ajay Kapur, VP, Product Development, Apps Associates
Ben Kiker, SVP and Chief Marketing Officer, Interwoven
John Kreisa, Director of Product Marketing, Mark Logic Corporation
Mary Laplante, VP Consulting Services, Gilbane Group
David Lee, eBusiness Manager, 3M Company
David Lipsey, Managing Director, Global Practice, Media & Entertainment, FTI Consulting
Glen McInnis, Practice Lead for Enterprise Content Management Solutions, Nonlinear
Curt Monash, Monash Research
Lynda Moulton, Lead Analyst, Gilbane Group
Gary Muddyman, Managing Director and CEO, Conversis
John Newton, CTO and Chairman, Alfresco
Leslie Owens, Analyst, Forrester Research
Natasja H.M. Paulsen, Partner, Ordina Consulting
Steve Paxhia, Lead Analyst, Gilbane Group
Stephen Powers, Senior Analyst, Forrester Research
Sid Probstein, CTO, Attivio
Prabhakar Raghavan, Head of Research, Yahoo
Kathleen Reidy, Senior Analyst, The 451 Group
Bill Rosenblatt, Lead Analyst, Gilbane Group
Shannon Ryan, Co-Founder, President, and CEO, Nonlinear
Andrew Savikas, GM Tools of Change, O’ Reilly Media
Thomas Schaefer, Systems Analyst and Consultant, U.S. General Services Administration
Eric Severson, CTO, Flatirons Solutions
Shawn Shell, Principal, Consejo
Dennis Shirokov, Marketing Manager, FedEx Digital Access Marketing, FedEx
Jerry Silver, Lead Product Manager, EMC/Documentum
Nitish Singh, Assistant Professor of International Business, Boeing Institute of Int. Business, St. Louis University
Marc Solomon, Knowledge Planner, PRTM
Aaron Strout, Vice President of Social Media, mZinga
Dmitri Tcherevik, CTO, Fatwire
Bill Trippe, Lead Analyst, Gilbane Group
Brian Vandeventer, IT Manager, The Hartford
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
Michael Wechner, President, Wyona
Jeff Whatcott, Vice President of Marketing, Acquia
Tony White, Lead Analyst, Gilbane Group
Rob Wiesenberg, President and Founder, Contegra Systems
Aaron Williams, VP, Enterprise Services Community & Co-Innovation Engineering Americas, SAP AG
Nathan Williams, Interactive Director, New Orleans Tourism Marketing Corp

Conference program

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