Archive for GDPR

Gilbane Advisor 4-13-18 — GDPR, AI and content management, Chrome referrals

GDPR – a big deal for small publishers

“… think about this in relation to a new visitor. Someone that you have no prior relationship with… What data can you actually collect and use for that person? The answer is … nothing! … a first time visitor hasn’t done anything that could be considered consent, so you have nothing to work with.”

And you can’t use third-party plugins like ad partner scripts or social widgets that collect data. GDPR is complicated and how much of it will be interpreted is unknown.

Google forcing consent for GDPR
Thomas Baekdal explains why, and how, all publishers need to get started. Read More

The top 25 AI use cases for content management

What we used to call “unstructured data” is the raw material of content management, and this same raw material is where machine learning will have the largest impact. Kashyap Kompella has put together a list of use cases you’ll want to look at. Read More

Chrome’s Articles for You a major new referral source

Google Chrome’s Articles for You is an under-publicized feature of Chrome on both Android and iOS that is now the fourth most prominent referrer in the Chartbeat network (behind Google Search, Facebook, and Twitter). Even though Chartbeat is currently only tracking Articles for You referrals from Android and not from iOS, its Android referrals alone are now about two-thirds the size of all of Twitter (desktop, Android, iOS) in terms of the volume of traffic sent… Articles for You traffic grew a shocking 2,100 percent in 2017 — from driving 15 million visits per month to publishers using Chartbeat to 341 million visits per month.

There are lots of questions about how this works. Josh Schwartz reports on what he’s been able to find out. Read More

It’s time to rebuild the web

Most of what is written about this topic assumes radical decentralization and blockchain. But this won’t happen quickly even though there are lots of blockchain applications already popping up. The general problem is just too big, the user experience changes alone are daunting, and there are still technical challenges. Mike Loukides takes a thoughtful look at a simpler path. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 3-26-18 — Facebook (duh!), Google & news, personal data, IAB & GDPR

This is so much bigger than Facebook

The Facebook / Cambridge Analytica scandal is Facebook’s most serious crisis so far because it exposes the particular weakness of their business model at a time, and in a way, that can no longer be ignored by those who understood it, namely, investors and paying customers. There is no obvious fix that does not reduce Facebook’s value. And then there are the Facebook users paying with ‘only’ personal data – how many of these will now become woke? And what will they do? As Ethan Zuckerman, points out though, and the reason I singled out his excellent article, the problem is much bigger.

… Zuck didn’t mention that Facebook’s business model is based on collecting this demographic and psychographic information and selling the ability to target ads to people using this data about them… This is a known bug not just for Facebook and other social networks, but for the vast majority of the contemporary web. Read More

Duopoly not all-powerful?

eMarketer estimates that the combined Google and Facebook share of the digital ad market will shrink from last year’s 58.5% to 56.8% in 2018 “as smaller players such as Amazon and Snapchat are experiencing faster-than-expected growth.” Also, Google and Facebook’s share of new digital ad dollars is declining… This year, they will garner nearly 48% of new expenditures.” Down from almost 73% in 2016. Read More

Facebook vs Google share US ad spend

Google News Initiative

Google has been more successful than Facebook in working with publishers. And of course they need to be, for all the same reasons they need to support the Open Web. This week they launched the Google News Initiative to pull together all the relevant projects and partnerships into a coordinated effort and are committing $300m to fund the activity over the next three years. Self-interested of course, but lots to applaud here. Read More

Eager to sell your personal data?

Should marketers pay consumers directly to access their personal data? The idea isn’t new but it’s become more popular as people see the huge profits that Google, Facebook, and others make from using that data, as consumers become more aware of the data trade, and as blockchain technology makes low cost micro-payments a possibility.

David Raab takes a look at the current vendor marketplace, and reaches the realistic conclusion that “You’ll have to wait”. Good advice. Read More

Why the IAB GDPR Transparency and Consent Framework is a non-starter for publishers

The IAB and IAB Europe, which are charged with representing a much broader set of stakeholders including hundreds of ad tech companies, Google, Facebook, Oath, and many others with significant intermediary interests, has released its plan to handle the GDPR roll-out. The IAB framework, which was submitted for industry commenting, was clearly designed by ad tech companies and included endorsement from 23 ad tech companies and, most notably, zero publishersRead More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues