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Tag: enterprise DRM

Gilbane Group Announces Collection of New Research Studies & Reports

Gilbane Group Inc. announced they have seven research studies underway that will be published over the next few months. The research for some of these studies is already complete, and preliminary results will be discussed at this week’s Gilbane Boston conference at the Westin Copley Place Hotel. The 7 studies are: “Survey on the Web Content Management User Experience” – From our Web Content Management Practice, led by Tony White; “Enterprise Collaboration and Social Computing: A Report on Industry Trends & Best Practices” – From our Social Computing and Collaboration Practice, led by Geoffrey Bock; “Digital Magazine & Newspaper Editions: Growth, Trends, and Best Practices” – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia; “Enterprise Search Markets and Applications: Capitalizing on Emerging Demand” – From our Enterprise Search Practice, led by Lynda Moulton; “Enterprise Digital Rights Management: Business Imperatives and Implementation Readiness” – From our Cross Media Publishing Strategy & Technology Practice, study led by Bill Rosenblatt; “Digital Platforms & Technologies for Book Publishers: Implementations Beyond ‘eBook'” – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia; and “Beyond Search: What to do When you’re Enterprise Search System Doesn’t Work” – A study authored by Steve Arnold, from our Enterprise Search Practice, led by Lynda Moulton.

Is Anyone Still Talking about DRM Transactional Infrastructure?

Bill Trippe’s post on January 04, 2005, “ECM and Business Process Management,” and the discussion emerging from Bill Zoellick’s post on January 08, 2005, “Sarbanes-Oxley: Too Narrow?” (especially comment by Glen Secor) make me think about the issue of DRM transactional infrastructure. Glen Secor’s comment, especially, while framing the compliance issue more usefully in regard to effective implementation strategies, also helps highlight the significant challenge ahead for DRM (or, in Glen’s usage, ERM, for enterprise rights/[business]rules management).

When the scope of integration becomes as wide as Glen argues it must, it seems to me that the DRM infrastructure requires ubiquity. After all, what we’re talking about is governing content not just between and among departments within an enterprise, but also among partners, suppliers, regulators, and a dozen other categories of participant that aren’t necessarily easily anticipated. The good news is that the DRM approach to security, compliance, and business process integration of content is theoretically flexible and applicable—arguably the best single strategy to show up to date. The bad news may be that theory will move to practice only when a sufficient DRM transactional infrastructure emerges.

But what is a sufficient DRM infrastructure? At best it would be one or a number of trusted environments that provide ubiquitous business rule transaction management common to all participants, so that enterprises could concentrate on defining and associating the business rules needed with all types of content. Since DRM platforms must not only accept and manage rules associated with content, but handle financial transactions and regulatory demands (among other things), and since the advantages of electronic commerce brings with it fast-changing relationships and conditions, the best solution is to use a DRM system in which all others can and will participate.

There are reasons for hope, albeit, perhaps, not in regard to a quick-to-emerge DRM ubiquitous infrastructure. XML-based common meta-data structures provide portability and platform independence to a large degree, and there have been some early efforts toward defining DRM meta-data with XML (ContentGuard’s XrML being the best known, but hardly the only effort). In short, the general industry trend toward abstracting meta-data above platforms means that DRM in the enterprise already has some applicable structure. However, apart from some limited examples—Authentica and Adobe come to mind—there’s still not much in the way of DRM “editorial interfaces” (i.e., rules definition and association) for content management. Fortunately, there’s little barrier to the creation and improvement of such interfaces, and preferably within CM platforms themselves.

But the question remains: is widespread compliance, security, and business processes associated with content likely without a general infrastructure such as the “Trusted Environment” on the Intertrust model? There are plenty of small- and mid-sized companies that won’t be able to afford particular DRM solutions that are not generally addressable. There is a great amount of work left to do to bring DRM into the enterprise, and while some pieces of the puzzle are in place or on their way, I wonder if the lack of working generalized trust environments remains the missing necessary piece for all sorts of “content governance” implementations.

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