Join us in Boston in November for this featured session and our other 32 conference sessions.
Here Come the Bots: How Innovations in Artificial Intelligence Will Shape the Future of Content and Commerce
Today’s online transactions are still largely web-based despite the proliferation of smartphones and mobile apps. And these transactions are often part of a fragmented purchasing experience, where a customer must move from interacting with engaging rich content to completing a series of cumbersome steps for transaction-related information like payment and delivery details.
One solution to this experience breakdown is to enable what is becoming known as conversational commerce, where the transaction part of purchase is integrated seamlessly with the customer’s current online environment. Several tech giants like Facebook and Amazon, as well as a number of start-ups, are investing in enabling chat bots within messaging apps that make it possible for users to make purchases within the platform, rather than having to go to an external web page. This session will explore what the rise of conversational commerce will mean for content management and content and commerce integration.
JustSystems announced that it has successfully completed testing of xfy (pronounced ‘x-fye’), its document-based composite application for the IBM Retail Integration Framework. xfy serves as a management interface, providing retailers optimal management and decision support through real-time views of data in underlying applications and repositories. xfy Helps IBM Deliver Real-Time Visualization of SOA IBM Retail Integration Framework utilizes open standards, including Association for Retail Technology Standards (ARTS), Open Application Group Integration (OAGIS) and Global Standards (GS1), to unlock communications between services, information sources, and business processes, making the store and the retail enterprise one seamless landscape rather than disconnected islands. xfy, among the first solutions to take advantage of IBM’s DB2 pureXML, unifies and processes data from multiple sources within a simple and intuitive document interface. The Retail Integration Framework initiative brings together platform- independent software vendors that deliver proven solutions designed and built for the retail industry. Through this initiative, IBM works with select IBM Business Partners to validate solutions that meet a rigorous assessment of next-generation, open-standards-based store environments. xfy provides an end-user interface that unifies and processes data from multiple sources into a clear, contextually-rich document interface. xfy connects directly to the native information sources that drive the retail environment, allowing the data processing to be done within the document itself and providing a real- time view of information. http://www.justsystems.com/