Of all the different functions and systems that need to be integrated to provide a clean consistent customer experience, content management systems and commerce systems are the most obvious. Speakers look at three areas: e-commerce and CMS integration, why content is so critical to e-commerce success, and strategies for optimal conversion.
[/GDC_column] [GDC_column size=”three-quarters”] Moderator: Jill Finger Gibson, Principal Analyst, Digital Clarity Group [/GDC_column] [/GDC_row][GDC_row] [GDC_column size=”quarter”]
[/GDC_column] [GDC_column size=”three-quarters”] Naresh Devnani, Senior Architect, WebCosm Inc. Ravi Althuru, Practice Lead – Web Experiences, eCommerce, Search and Portals, Meteora Solutions E-Commerce and CMS – Happily together? [/GDC_column] [/GDC_row][GDC_row] [GDC_column size=”quarter”]
[/GDC_column] [GDC_column size=”three-quarters”] Sören Stamer, CEO, CoreMedia Why Content Matters – 7 Ways Content will be Crucial for e-Commerce [/GDC_column] [/GDC_row][GDC_row] [GDC_column size=”quarter”]
[/GDC_column] [GDC_column size=”three-quarters”] Khalid Saleh, CEO and Founder, Invesp 12 Steps to Increase Your E-commerce Conversion Rate[/GDC_column] [/GDC_row]
May 19, 2017 / Frank Gilbane / Comments Off on Gilbane Advisor 5-19-17 — e-commerce, meta-platform, summarization and ML, design
E-commerce: What China reveals about the future of shopping
China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms.
There are reasons eastern and western e-commerce may continue to evolve differently. But there is a lot to learn from China’s experience. BCG and Alibaba dig in. Read More
Digital assistants drive new meta-platform battle
Bob O’Donnell riffs on the intersection of digital assistants, the voice interface, and platform value. This weeks’ keynotes at Google I/O, and last week’s at Microsoft Build both provide useful context to several of O’Donnell’s points.
… digital assistants … have the potential to completely devalue the underlying platforms on which they run. To put it succinctly, if I can use, say, Alexa across an iPhone, a Windows PC, my smart home components and a future connected car, where does the unique value of iOS or Windows 10 go? Out the door… Read More
Improving summarization with machine learning
That this would happen should be expected, especially after the dramatic improvement to machine translation due to ML. MIT Technology Review’s Will Knight reports on developments at Salesforce following their acquisition of MetaMind, which is what we point you to below. But you might also be interested in the more technical description of how the algorithm works — at least scroll down past the technical paragraphs to see useful sample results. Read More
Mobile First, Desktop Worst
Designing for an optimal user experience is extremely difficult even with a single screen because of the variety of media, layout, and use cases. Multiply the number of screens by n, and it seems like an impossible task. On top of this fiendish complexity, there are compromises to be made between developer objectives and brand directives. No wonder design is often dumbed down to be simply useable across devices rather than optimal. This may not be a solvable problem, though better tools, perhaps informed by machine learning, will certainly help. In the meantime, it pays not to expect too much from simple approaches. Read More
Gilbane Digital Content Conference Call for Speakers Open
Content and digital experience technologies and strategies for marketing, publishing, and the workplace.
SDL plc announces the acquisition of Fredhopper, experts in targeting and marketing software for eCommerce. This acquisition is part of SDL’s strategy and commitment to delivering solutions for enterprises with complex, multi-lingual sales and marketing and customer support requirements. SDL has seen a growing demand for solutions that manage and optimise high value customer engagements to drive online revenue and improve customer satisfaction across multiple channels. The deal will allow Fredhopper, which counts Clarks, Toys R Us, B&Q, Waitrose and Otto Group – the world’s second biggest eCommerce company behind Amazon.com – among its stable of over 100 large international retail customers, to embark on a global rollout of its product suite and expand operations into the US and Asia. The company currently operates in four European countries – the UK, Germany, France and the Netherlands. Fredhopper will become an independent division of SDL that will be named ‘SDL eCommerce Technologies.’ The division will be led by Fredhopper’s current management team, and be focused on providing targeting and marketing software for online retailers. Fredhopper brings technology for effective targeting and personalisation, intelligent search, merchandising and measurement. In addition, Fredhopper brings R&D and Professional Services teams into the larger SDL group. The acquisition will also enable Fredhopper to launch its online targeting technology into new verticals – namely financial services, insurance, and manufacturing, through SDL’s existing Web Content Management solutions. http://www.fredhopper.com/, http://www.sdltridion.com
Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. By combining Adobe’s content creation tools and clients with Omniture’s Web analytics, measurement and optimization technologies Adobe will deliver solutions intended to enhance engaging experiences and e-commerce across all digital content, platforms and devices. For designers, developers and online marketers, an integrated workflow, with optimization capabilities embedded in the creation tools, will streamline the creation and delivery of relevant content and applications. This optimization will help advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences. http://www.adobe.comhttp://www.omniture.com
MarketLive, Inc. announced that it has teamed with Endeca to introduce new MarketLive Intelligent Site Search and Navigation. Designed for online retailers, MarketLive Intelligent Site Search and Navigation includes search, Guided Navigation and Dynamic Merchandising capabilities powered by Endeca and will be offered as a component of the MarketLive E-commerce Platform. MarketLive Intelligent Site Search will be generally available to new and existing MarketLive v5 customers in Q1 2007. http://www.endeca.com, http://www.marketlive.com
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