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Tag: digital transformation

Building a modern digital membership organization

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

facing crowd

Jay Brodsky is a senior executive equally versed in business and technology, who has been through multiple digital transformations. This is just the type of person you want for a large-scale digital transformation initiative, and he must like them because he recently signed up to take on another at the American Geophysical Union. Learn what Jay and AGU are thinking and planning for their modern digital membership organization.

B201. Building a modern digital membership organization

American Geophysical Union (AGU), a global scientific association promoting discovery in Earth and space science for the benefit of humanity, is on a 3-year path to implement a modern, flexible digital framework supporting its efforts. AGU’s vision to “galvanize the collaborative work of their members and communicate their work and its power to ensure a sustainable future” is empowered by digital tools. But key to this transformation is the adoption of a new culture and operating model for AGU to become a “platform for science,” delivering services wherever discovery and connections take place. AGU is rethinking the experience of its 25,000-person annual conference; building new ways to interact with the content of 20 peer-reviewed journals, a science magazine, and numerous books; fostering collaboration and dialogue; and doing all of this with the highest ethical standards and an eye to diversity and inclusion. This presentation speaks to this journey, discussing some of the parallels between our digital transformation and that of others adopting membership-based models to replace their traditional, subscription-oriented businesses, and addressing to the challenges faced along this path.

Tuesday, April 30: 10:45 a.m. – 11:30 a.m.
Jay Brodsky

 

Jay Brodsky
Chief Digital Officer, American Geophysical Union

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

How to transform your digital ecosystem successfully

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

facing crowd

Enterprise digital transformations are not for the feint of heart. Technologies, practices, workflows, customer expectations, and market and business requirements are constantly evolving, and technical and operational integrations need to somehow keep up. That’s why case studies from experienced pros like this one are a critical part of your strategy due diligence. 

B101. Transforming your digital ecosystem successfully: why & how it is possible 

Can you build a digital ecosystem that enables your organization to delight its customers at every touchpoint, while delivering effective personalization and omni-channel engagement? Can you meet the needs of your customer’s journey across all channels to deliver her relevant content at any given point? For many, a successful customer experience relies on an affirmative answer to both questions. But the “transformation” required to support such efforts presents brands with seemingly insurmountable challenges. Where do you even begin? Our session helps you kick-start a digital transformation initiative by showing you how it can be done, even if you are starting with disparate systems, processes, and disconnected customer experiences. We show you an effective strategy and road map, including best practices in its execution. We offer you real-world examples of what has worked and led to a 400% increase in customer engagement—and what has not—and how you can succeed.

Monday, April 29: 10:30 a.m. – 11:15 a.m.

Vijay Hanumolu

 

Vijay Hanumolu
Vice President, Digital Strategy, Unum

 

Kevin Nichols

 

Kevin P Nichols
Executive Director, Experience, AvenueCX and Global Content Strategist

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
 
Shufflr
RingCentral logo

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

The Economist and Pennwell – Innovating through Transformation

Gilbane Boston 2016

Join us in Boston in November for these featured case studies and our other 32 conference sessions.

Innovating through Transformation

How are media companies transforming their business from one reliant on content consumption to one in which content mixes with tools and / or community for greater engagement and new revenue? This session’s case studies from The Economist and Pennwell will delve in-depth into their innovation journeys. The changes ripple across every facet of the business; hear first-hand the challenges, solutions and results.

Wednesday, November, 30: 8:30 – 9:30 am

Register today to save your seat!
Use code F16G for an extra discount

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Mark Walter | Gilbane
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Moderator:
Mark Walter, Principal, Content Technology Strategies
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Subrata Mukherjee | Gilbane Conference
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Subrata Mukherjee, Vice President, Product Management, Global Head of Business Systems, The Economist

Transformation by Continuous Innovation
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Jeanette Newton, PW3 Platform Development Manager, Pennwell

Digital Transformation at PennWell: Creating Vertical Destination Hubs
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Dan Murphy | Gilbane Conference
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Dan Murphy, Lead Solutions Architect, Digital Strategy, Velir

Digital Transformation at PennWell: Creating Vertical Destination Hubs[/GDC_column]
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Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

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