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Category: Marketing & e-commerce (Page 2 of 72)

Bloomreach partners with Spryker to expand composable commerce

Bloomreach, a platform fueling e-commerce experiences, today announced their partnership with Spryker, a composable commerce platform for sophisticated use cases in B2B Commerce, Enterprise Marketplaces, and Thing Commerce. With the partnership, Bloomreach users will be able to leverage Spryker’s composable, API based functionalities to constantly improve their digital and marketplace experience. From content management and product discovery to customer engagement, Spryker’s deep market knowledge will provide Bloomreach business users with the tools and support they need to achieve true personalization and capture revenue.

Bloomreach has always prioritized composable commerce and its impact in the e-commerce space. The partnership with Spryker is a testament to that and will deliver value to Bloomreach customers by providing access to Spryker’s diverse community of  technical and solution partners, as well as a strong team of experts. Through Spryker’s composable API based functionalities, customers will be able to constantly improve their digital and marketplace experiences while creating flexible tech stacks that will drive revenue and growth across the e-commerce ecosystem.

https://www.bloomreach.com/en/news/2023/bloomreach-partners-with-spryker-to-unlock-a-new-level-of-composable-commercehttps://spryker.com

Optimizely debuts marketing operating system  

Optimizely, a digital experience platform provider, announced a new operating system for marketing practitioners built on its digital experience platform: Optimizely One. Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simpler for marketers to create, manage, deliver, and optimize content all in one place with a:

Composable and decoupled stack:

  • CMS SaaS Core: Design entire web experiences with a low/no-code interface, and benefit from automatic upgrades, SLAs, and managed services
  • Graph: Aggregate content from any source, manage it from a single hub, and deliver it to any channel, app or device
  • Visual Experience Builder: Apply pre-built templates and customer data to create and preview engaging experiences via a new editor.

Unified Workflow:

  • Experiment Collaboration: Manage every aspect of your experimentation program with a purpose-built tool
  • Omnichannel Authoring: Create content once and pull it into multiple content types and formats, to deliver to any channel

Embedded AI capabilities:

  • Opal, a new identity for AI: Engage with Optimizely’s AI to surface insights, review recommendations, create new content.
  • Partnership with Writer: Utilize business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge.

https://www.optimizely.com

Adobe releases new Experience Manager for Enterprises

Adobe announced the availability of the all-new Adobe Experience Manager Sites, Adobe’s content management system (CMS) for enterprises. The enterprise application includes new capabilities that allow businesses to test and optimize web content to drive conversions and deliver better site speeds with optimized boiler plate code, phased page rendering, persistent caching and continual real-user monitoring. Word processing tools like Microsoft Word and Google Docs enable anyone to create and edit web pages. 

The Adobe Experience Manager Sites delivers:

  • Increased site performance: Experience Manager Sites comes with Adobe-developed performance tools – including optimized boilerplate code that gives developers a starting point, phased page rendering to ensure every page’s most prominent parts load first, persistence caching to avoid content loading delays, and continual real-user monitoring.
  • Web content optimization: New built-in experimentation tools help marketing teams quickly test brand experiences to better understand which content is driving engagements.
  • Simplified authoring: Content management is now faster and more accessible for all marketers through document-based authoring. The Adobe Experience Manager CMS enables any marketer to create and edit webpages with Microsoft Word or Google Docs.
  • Adobe Sensei GenAI: delivers LLM-agnostic tools for brands to write and modify copy in a brand’s voice within existing workflows.

https://business.adobe.com/products/experience-manager/sites/aem-sites.html

Sitecore unveils XM Cloud Plus and Sitecore Accelerate  

Sitecore, a provider of digital experience software, announced new offerings as part of its cloud-based digital experience platform. The new solutions, XM Cloud Plus and Sitecore Accelerate, are designed to help brands simplify their move to the cloud. With the launch of XM Cloud Plus, an extended digital-experience solution that brings together content management, AI-powered search, personalization, customer data management and analytics. Features include:

  • Content Creation and Management: User-friendly tools that allow teams to efficiently produce, optimize, and deliver captivating content to the right audience at the right time.
  • AI-Powered Search and Content Recommendations: Includes dynamic personalization and targeting strategies, offering omnichannel personalization, intelligent search recommendations, and access to personalization development tools.
  • Omnichannel Content Center: Teams can now efficiently manage all digital customer touchpoints from a single, unified content repository.
  • Seamless Integrations and Connectivity: XM Cloud Plus can be easily implemented within an existing tech stack.
  • Form Builder: Our drag and drop form builder for XM Cloud and XM Cloud Plus, provides a way to add data capture forms to their pages and components.

Sitecore also launched Sitecore Accelerate, to guide Sitecore XM and Sitecore XP customers to either XM Cloud or XM Cloud Plus and XC customers to OrderCloud.

https://www.sitecore.com

WordLift introduces Content Generation Tool

WordLift announced a WordLift Content Generation Tool, technology for content generation that seamlessly integrates the capabilities of Large Language Models (LLMs) and incorporates a compound network of Knowledge Graphs (KG).

At the heart of WordLift is the Knowledge Graph. It’s a dynamic, interconnected web of information. It’s mapping every piece of information, fact, and relationship. It creates a rich tapestry that breathes life into your content. It isn’t only data; it’s a living, evolving entity that understands context, relationships, and nuances. By leveraging these graphs built using WordLift, we guide the LLMs, ensuring they remain on the right path, enriching content with depth and relevance, enabling a more reliable and accurate way of exploiting LLMs.

Key features and technologies: 

  • Structured Data Integration, making content more readable and recognizable for search engines like Google.
  • Knowledge Graph Creation, with the help of AI, allows search engines to comprehend the structure of your content.
  • Content Recommendation System can suggest products to users and integrate clickable cards, widgets, and shopping cart banners.
  • Generative AI-powered content creation to scale content production through AI within the company’s guidelines and TOV.
  • Integration with Data Studio facilitates the creation of shareable, comprehensive reports.

https://wordlift.io

Adobe unveils Adobe GenStudio for enterprises

Adobe announced Adobe GenStudio, a new solution combining content ideation, creation, production and activation to advance the enterprise content supply chain with generative AI. By connecting Adobe’s solutions across Creative Cloud, Firefly, Express and Experience Cloud, marketing and creative departments can now:

  • Rapidly create and activate new and variant content with Firefly generative AI and Express in a simple to use interface connected to Enterprise data and supports real-time collaboration across the entire company.
  • Create Enterprise content workflows and enable content re-use through a single Enterprise portal via Workfront, Adobe Experience Manager (AEM) and Creative Cloud.
  • Activate content through any channel and immediately gain insights into content performance through Adobe Experience Cloud.

Through Express integration with Experience Cloud, more people in an organization can now collaborate in content workflow. Experienced designers and marketers such as campaign marketers, web site managers, social media marketers and product managers are able to create, edit and version brand approved assets for immediate personalization. GenStudio puts agility in the hands of digital experience managers while ensuring brand standards and overall governance are maintained. Through the integration of Workfront, Firefly and Adobe Experience Manager, GenStudio accelerates and optimizes a notoriously lengthy, cumbersome and expensive process.

https://news.adobe.com/news/news-details/2023/Adobe-Unveils-Adobe-GenStudio-for-Enterprises/default.aspx

Acquia adds generative AI to digital asset management platform

Acquia, a digital experience platform, announced new integrations between Acquia DAM and generative AI solutions ChatGPT and Clarifai. These integrations enable creatives and marketers using the Acquia digital asset management (DAM) platform to accelerate time to market by creating on-brand, search engine optimized product descriptions and image alt text. Acquia DAM may be used as a standalone solution or with content management systems such as Drupal or other products in the Acquia Digital Experience Platform (Acquia DXP).

With the native integration between Acquia DAM and ChatGPT, product marketers can quickly create product listings on their own websites and popular commerce sites such as Walmart, commerce platforms like Shopify. This solution enables teams to create on-brand content for their entire product line faster, based on product attributes in Acquia DAM, to ensure accuracy across digital channels. Teams can use target keywords as inputs for the AI-generated description to optimize for search. As an organization’s image library grows, the integration monitors all new or newly versioned image assets, ensuring no assets fall through the cracks.

https://www.acquia.com/newsroom/press-releases/acquia-dam-generativeai

Cloudinary updates Digital Asset Management (DAM) platform

Cloudinary, an image and video platform, announced a key enhancement to its enterprise DAM, Cloudinary Assets, with the addition of Studio, a new feature that allows users to quickly adapt images and video easily. Powered by AI, Studio users will benefit from more efficient media management workflows, improved collaboration, and faster time to market. With access to built-in generative AI capabilities, users can quickly remove backgrounds, add drop shadows or otherwise manipulate images and videos to suit their needs.

Cloudinary Assets users save time with the ability to define one or multiple transformations that the platform can use to instantly optimize images and videos for all channels, devices, and platforms and automatically generate variations when uploaded or on demand.

Studio brings additional workflow efficiencies to a modern DAM platform that includes:

  • Automation of collaboration workflows: Cloudinary makes it easy to create and share image and video collections between internal teams and external collaborators, facilitate review and approval workflows, and navigate asset handoffs.
  • Unlimited asset variations: From a single source file, users can rely on AI to automatically create an unlimited number of experience-ready assets that are optimized for performance and tailored to the specifications of each channel.

https://cloudinary.com

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