Curated content for content, computing, and digital experience professionsals

Tag: digital content management

Gilbane Digital Content Conference Call for Speakers Deadline is May 6

Gilbane Digital Content Conference

Main conference: November 29 – 30
Workshops: December 1
Fairmont Copley Plaza, Boston, MA

 

 

 

Share your expertise and network with peers and digital content leaders…

Submit your proposal today

Tracks include:

Content, Marketing, and Customer Experience

Designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

Focused on how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Content, Collaboration, and Digital Workplace Experience

Designed for content, information, technical, and business managers focused on intranets, enterprise search, social, collaboration, knowledge sharing, and internal, field, and backend content applications.

Focused on tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Technologies for Content, Marketing, and Digital Experience

Designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Re-imagining Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

Focused on the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

About

The Gilbane Conference on Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior digital experiences for all stakeholders.

Submit your proposal today

Speaker Spotlight: Pete Sheinbaum – Not “web content management” but “digital content management”

In another installment of Speaker Spotlight, we posed a couple of our frequently asked questions to speaker Pete Sheinbaum, CEO of LinkSmart. We’ve included his answers here. Be sure to see additional Speaker Spotlights from our upcoming conference.

Pete Sheinbaum | Digital Content Management | Gilbane Conference

Speaker Spotlight: Pete Sheinbaum

CEO

LinkSmart

 

 

Do you think “web content management” should be the hub of digital experience management implementations? If so, should it have a new name to match an expanded role? If not, what should be at the center?

I strongly disagree that web content management should be the hub of experience management implementations. The reason I feel strongly about this is that the “web” may or may not be the hub of the digital “user” experience.

When creating a new role, job function or area of responsibility around the digital experience, it’s important for publishers to identify and carefully map the user experience to see where its hub actually lies. It may or not be web centric.

For example, where does the hub for a digital experience for cooking live? What about the hub for exercising, travel or shopping? In each of these digital experiences, the hub is far away from the web and more so mobile (although yes, people can access the web from a mobile device, but the user experience on a mobile device should be much different than a lean-forward desktop experience).

As such, I wouldn’t give the name “web content management” to the role, but I would offer an alternate with the term “digital content management.” And the owner should be well versed in how digital content and experiences should be delivered on multiple devices, in different geo locations, at different times of day. By focusing on the digital user experience, and less on the web content experience, the center and focus of this role should be clear.

Catch Up with Pete at Gilbane

Track P: Digital Strategies for Publishing and Media

P3. Content Optimization for Publishers – Two Under-appreciated Approaches
Tuesday, December 3:  4:00 p.m. – 5:00 p.m.

Find out more about this session and our other conference sessions here.

Be sure to follow Pete and LinkSmart on Twitter @sheinbaum and @linksmart