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Tag: digital audit

Gilbane post-conference workshops


Gilbane Boston 2016

ConferenceNovember 29 – 30 and WorkshopsDecember 1
Boston Fairmont Copley Plaza

Join our highly-respected international experts for a deep dive following our two-day conference. Register and save your seat today!

Thursday, December 1: 9:00 – 12:00

Sara Redin | Gilbane Conference

Building a Business Case for a Modern Intranet – learn more
Sara Redin, Founder, Redin Consult

Tim Bourgeois | Gilbane Conference

An Anatomy of a Digital Audit learn more
Tim Bourgeois, Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst

Tony Byrne | Gilbane Conference
The Right Way to Select Digital Content Technology – learn more
Tony Byrne, Founder, Real Story Group

Thursday, December, 1: 1:00 – 4:00

Cathy McKnight | Gilbane Conference
Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience – learn more
Cathy McKnight, Vice President, Consulting, Digital Clarity Group

Heather Hedden | Gilbane Conference
Designing Taxonomies and Metadata for CMS Implementation – learn more

Heather Hedden, Senior Vocabulary Editor, Cengage Learning

Bruno Hermann | Gilbane Conference
Taking the Fast Track of Digital Globalization to Deliver Digital Experiences Globally – learn more

Bruno Herrmann, Director of Globalization and Localization, The Nielsen Company

Register today to save your seat!

How to use a digital audit to assess marketing operations

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are transforming their marketing operations to support superior digital experiences for customers and employees. If you have a project coming up make sure you can measure your before and after results. Learn how by attending this in-depth workshop.

Workshop B. An Anatomy of a Digital Audit

Marketing management has never been so exciting — or daunting. The proliferation of digital tactics and lightweight technology has cleared the path for us to take genuine ownership of our operations, and be less reliant on other areas of the organization to do our jobs.

While this new reality is empowering, it also comes with challenges. Indeed, today’s senior marketing manager is not only tasked with traditional responsibilities such as brand shepherding and lead generation, but also line items such as data analysis, technology portfolio optimization, and vendor relations.

To survive and thrive in this environment, it’s become increasingly important for us to measure performance using a systems-oriented approach. In this workshop, attendees will learn how to assess their digital marketing operations in entirety, and identify opportunities for improvement and costs savings.

The session will explain a comprehensive 30-point methodology for conducting an assessment, with specific focus on the following four areas of the marketing operation:

  • Advertising & Promotion: digital media (search, display / banners, classified, mobile, digital video, lead generation, sponsorships), organic search marketing, content marketing, social media, email marketing
  • Websites: copy, images, video / animation, landing pages, microsites, search, live chat, blogs
  • Technology: marketing automation, content management, analytics, and data management
  • Vendors: even mid-sized digital marketing operations often have 10+ vendors involved in maintenance and optimization

While the core of this workshop will rely on referencing an actual case study, it will also be interactive, with attendee company assessments worked into the session.

Instructor: Tim Bourgeois, Founder & Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

Gilbane pre-conference workshops announced

It’s only June but we’re already working hard on the 2015 conference program and want to share a bit of what you can look forward to.

We’ve got a great lineup of pre-conference workshops that will be held Tuesday, December 1, the day before the main conference, December 2 – 3.

Pre-conference workshops:

Developing a personalization strategy: one size doesn’t fit all
Instructor: John Berndt, CEO, The Berndt Group (TBG)

An anatomy of a digital audit
Instructor: Tim Bourgeois, Partner at East Coast Catalyst and Founder, ChiefDigitalOfficer.net

Insider’s guide to selecting the right WCM
Instructor: Tony Byrne, Founder, Real Story Group

Foundations for best-fit WCM service provider selections
Instructor: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group

Great ideas need the right metrics to flourish – building the analytics you need to monetize your innovation
Instructor: Jaime Fitzgerald, Founder and Managing Partner, Fitzgerald Analytics Inc.

Digital is global in nature, not by default: leveraging digital globalization to increase global customer experience
Instructor: Bruno Herrmann , Director of Globalization, Nielsen

Find out more and get detailed descriptions for these workshops.

Hotel now accepting reservations

The Fairmont Copley Plaza is the official conference hotel for Gilbane Conference 2015. Discounted room rates have been arranged for attendees and are available starting today. Find out more.