Archive for Digital asset management

Blockchain to Bots: a Look at Use Cases

Gilbane Boston 2016

Join us in Boston in November for this featured session and our other 32 conference sessions.

Blockchain to Bots:
a Look at Use Cases

New technologies need use cases. First in theory to attract commercial investment, and second in practice to prove their worth. This session includes discussions on the potential of Blockchain for digital asset management, and the use of bots in an intranet application.

Wednesday, November, 30: 11:40 – 12:40 pm

Register today to save your seat
Use code F16G for an extra discount

Nicole Dvorak | Gilbane conference

Moderator:
Nicole Dvorak, MBA Candidate, Class of 2018, MIT Sloan School of Management

Rod Collins | Gilbane Conference

Rod Collins, Director of Innovation, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets

Mindy Carner | Gilbane Conference

Mindy Carner, Manager, Information Management, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets

Henry Amm | Gilbane Conference

Henry Amm, Digital Strategy Consultant, adenin Technologies

Making Intranets Smart: How AI and Bots Allowed Us to Create a Smart Assistant for the Digital Workplace

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

Content Technology Works! — DAM’s Role in Brand Management

Simple truth: there’s no better way to judge the effectiveness of content technologies than by listening to the people that implement them.
When I transitioned from the corporate to the analyst world, I was determined not to fall into the “continental divide” that often disconnects pundits from practitioners. I’ve found that authoring case studies is one of the best ways to avoid the abyss. The process is rewarding in many ways, but the most profound is the ability to connect the dots between the potential impact of content technologies and real-world results.
Another simple truth? Content technology works. CTW’s newest case study on Whirlpool Corporation’s implementation of digital asset management is proof positive. The story describes the journey from departmental DAM to an enterprise brand management infrastructure as told by Whirlpool’s Creative Works organization. Their successes are admirable; their experiences are best practices material; their candor provides vital advice for content technology adopters.
Although I am certainly biased, this case study is well worth the read. Check it Out!