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Tag: CrownPeak

CrownPeak and Magus Partner to Deliver Complete SaaS Solution for Web Content Management

CrownPeak, the Web Content Management (WCM) Software-as-a-Service (SaaS) solution provider, and Magus, the SaaS website quality and compliance monitoring provider, announced a partnership making the Magus ActiveStandards website governance platform available with the CrownPeak Cloud Web Content Management (WCM) System. The combined offering is a complete SaaS solution that gives the ability to allow more business users to publish content across multiple digital channels while protecting the brand by ensuring compliance with corporate, legal and regulatory standards. Online marketers are able to implement these initiatives in the cloud and receive the capability to quickly and easily deliver content to mobile devices, target content based on browsing behavior, integrate analytics into a content management environment and target content for authenticated site visitors and more when using the CrownPeak Cloud WCM System with the ActiveStandards compliance platform. The CrownPeak Cloud WCM System is a configurable solution that allows one to add, update and manage external content and make styling changes as quickly as eBusiness strategies demand. IT departments can maintain control of the infrastructure while giving Marketing the ability to serve visitors with the right content at the right time. The CrownPeak solution offers pre-integrated frameworks, the ability to deliver Cloud WCM globally without replicating IT infrastructure, a platform agnostic solution to import, export and publish data through standard protocols and formats.

Omniture Announces Integration with CrownPeak

Omniture, an Adobe company (NASDAQ:ADBE) announced an integration with CrownPeak that combines Omniture Test&Target with CrownPeak’s content management system (CMS) through Omniture Genesis. Designed to allow marketers to manage content for tests and targeted campaigns from an integrated interface, the combination allows for the creation and deployment of content to drive A/B tests, multivariate tests, and content targeting. As a result, marketers could benefit from the speed and control of Test&Target as well as from the content creation and management workflow of CrownPeak. Through the integration, content is built within CrownPeak’s CMS, then deployed and managed by Omniture Test&Target from within the CMS. The integration should provide the following: Continuous testing and targeting that can automatically promote top performing content; rapid implementation of integration and ongoing deployment of tests without requiring IT involvement, putting control in the hands of marketers; API Integration allows one-step live deployment of offers; easy management of any testing scenario via an integrated interface.

CrownPeak Launches New Online Marketing Tools

CrownPeak announced the launch of its Online Marketing Management Suite, with content management and marketing tools designed to enable online marketers to more easily and effectively engage target audiences. The completely new Suite of tools empowers business managers to test, target and measure content relevance in Web sites, landing pages, banner ads, mobile devices, social media and other online channels. Users can create “playlists” of persona segments based on implicit data such as referring URLS, external marketing campaigns, paid vs. organic search, geography or even specific IP ranges. Additionally, CrownPeak enables the creation of explicit segments based on what is “known” about each visitor from online registration or other forms (e.g. Webinar or white paper sign ups, polls and/or survey results). Also introduced within the new Suite are new form building tools to make it easier for CrownPeak customers to create any type of data collection form, and use that data for content targeting purposes. CrownPeak’s new tools can be integrated into other online marketing solutions and social media programs. From CRM solutions such as, email solutions such as ExactTarget, and Web analytics solutions such as Omniture‘s Site Catalyst and Google Analytics and Website Optimizer, CrownPeak provides pre-integrated solutions. The new CrownPeak capabilities are immediately available to users.

CrownPeak Launches Social Media Publishing Console

CrownPeak announced the launch of a new social media framework designed specifically for digital agencies and online marketers: The CrownPeak Social Media Publishing Console. The new content publishing platform offers marketers a simple way to manage and publish content both to their Web site and the myriad of social networks to which they may also be contributing. An addition to CrownPeak’s Online Marketing Suite, the new social solution enables digital marketers to manage, track and change content for both their social networking presence, as well as campaign landing pages. Offered within the core CrownPeak Content Marketing Suite, the Social Media Publishing Console enables marketers to add the console interface into any template, be it a press release, article or other type of online content, and update to Twitter, Facebook, LinkedIn or other networks right then and there. The content will instantly go through the required workflow process before it is automatically published to the appropriate sites.

CrownPeak Launches Interactive Agencies Program

CrownPeak announced its CrownPeak for Interactive Agencies Program. The program helps agencies provide customized and unique Web site management solutions without the overhead, time constraints and worry about technological limitations. CrownPeak Partner agencies can now outsource a complete Web site management platform, or work directly in the CrownPeak CMS to integrate their custom solutions. The agency program allows qualified, participating agencies to do as much or as little of the CMS implementation, development or support as they are comfortable with. This also allows them to earn additional revenue from both the services side and the software side as a CrownPeak reseller. The CrownPeak for Interactive Agencies Program offers the following three tiers of involvement: CrownPeak Partner Agency – Agencies simply sell CrownPeak to customers or introduce CrownPeak to opportunities. CrownPeak takes care of all implementation and support; CrownPeak Enabled Agency – Agencies enable their teams to implement and support CrownPeak’s software solutions for their customers. Agencies get special pricing, training and specialized support; CrownPeak Certified Agency – All CrownPeak partners can become CrownPeak Certified for either just design and strategy or full implementation of the software. CrownPeak Certified Agencies receive direct leads from CrownPeak’s sales team. The new program provides CrownPeak Enabled Agencies with a free instance of CrownPeak Software to use for demonstrations and/or for the agency’s own Web site management. CrownPeak will also provide developer training, sales materials and a dedicated CrownPeak Partner Representative to qualified agencies. In return, and in order to stay qualified, CrownPeak asks partner agencies to bring at least one new customer to CrownPeak CMS per year.

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