You may have heard about our Digital Experience conference taking place in Washington DC, April 29 – 30, followed by workshops on May 1, 2019. And if you’ve been a regular attendee at our Boston conference and are wondering why we are returning to DC, There is a reason, aside from the fact that late April is a great time to visit DC.
Since our first conference on content management in 2002, we have covered requirements and strategies for integrating content management with other front and back end enterprise systems. The technology and practical experiences in deployment have allowed organizations to make tremendous progress over the years. But the demand for new channels, new audiences, improved digital experiences, the explosion of marketing technology software, all combined with emerging technologies, make earlier integration challenges seem tame. Technology and process integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives.
Moving to DC allows us to expand our ability to help organizations with some of the most common integration challenges by co-locating with three other events that focus on key components of digital experience strategies: CRM Evolution, Smart Customer Service, and SpeechTek. There are passes available for our Digital Experience conference attendees to also attend sessions in each of the other events, and there is a combined technology showcase.
Gilbane’s Digital Experience conference continues to provide the same highly-curated vendor-neutral program focused on content and digital experience strategies, technologies, and practices for marketing and the workplace, that we have in the past. Please see our new Digital Experience Conference site for information about the program tracks, schedule, venue, and partner events.
And if you have an idea for a presentation, our call for speakers is open until October 12th.
CMS ❤ CRM – it’s nice to see two acronyms make friends
As we know, there are thousands of martech products in dozens of categories. Some categories are candidates for a being a center of gravity around which you can focus to build a stack or architecture.
Sometimes there are competing centers of gravity. Paul Ford takes happy look at how two of these, CMS and CRM, can now more easily work together. Read More
Laying the pipes of a post-advertising world
In this excellent post Andre Redelinghuys makes a compelling case that “The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway.” Read More
GDPR helping a contextual targeting comeback
Jessica Davies reports some advertisers and agencies are shifting budgets away from personalization to contextual targeting. Not just because of GDPR, but because it’s value was underestimated. From Carat:
Sophisticated semantic analysis tools, exclusive access to premium environments and high quality content creation and distribution opportunities with publishers and influencers arm us with the toolkit to serve digital advertising that doesn’t require personal data yet is relevant and will resonate with its audience… Read More
AI, radiology and the future of work
Image analysis is perhaps the most obvious example of the power of deep learning, and even Geoffrey Hinton and Andrew Ng have commented on its potential to effect the future careers of radiologists. Using radiology as an example, this short piece by the Economist offers three reasons to temper worries of AI taking over the workplace. Read More
The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues
Adobe Systems Incorporated announced the immediate availability and free trial of its new Adobe Digital Enterprise Platform and first set of solutions for Customer Experience Management (CRM). The Adobe Digital Enterprise Platform, first unveiled in June, is an open, modular, standards-based offering for delivering engaging digital solutions across social, Web, mobile, and print channels. The platform includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalize digital experiences across all marketing, sales and service delivery channels. In addition, integration with Adobe Flash Builder(R) 4.5 and Flex 4.5 helps enterprise IT organizations build highly expressive mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad. Built on the Adobe Digital Enterprise Platform, an initial set of the company’s Customer Experience Solutions are available now‚ Integrated Content Review; Web Experience Management; and Customer Communications. http://www.adobe.com/uk/solutions/customer-experience/enterprise-platform.html