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Tag: consulting

What Does an Analyst Do for You?

Among the roles that I have chosen for myself as Lead Analyst for Enterprise Search at the Gilbane Group is to evaluate, in broad strokes, the search marketplace for internal use at enterprises of all types. My principal audience is those within enterprises that may be involved in the selection, procurement, implementation and deployment of search technology to benefit their organizations. In this role, I am an advocate for buyers. However, when vendors pay attention to what I write it should help them understand the buyer’s perspective. Ultimately, good vendors incorporate analyst guidance into their thinking about how to serve their customer better.

We do not hide the fact that, as industry analysts, we also consult to various content software companies. When doing so, I try to keep in mind that the market will be served best when I honestly advocate for software and service improvements that will benefit buyers. This is a value to those who sell and those who buy software. My consulting to vendors indirectly benefits both audiences.

Analysts also consult to buyers, to help them make informed decisions about technology decisions and business relationships. I particularly enjoy and value those experiences because what I learn about enterprise buyers’ needs and expectations can translate directly into advice to vendors. This is an honest brokering role that comes naturally because I have been a software vendor and also in a position to make many software procurement decisions, particularly tools and applications that were used by my development and service teams. I’m always enthusiastic to be in a position to share important information about products with buyers and information about buying audiences with those who build products. This can be done effectively while preserving confidentiality on both sides and making sure that everyone gets something out of the communications.

As an analyst, I receive a lot of requests by vendors to listen to, by phone and Web, briefings on their products, or to meet, one-on-one with their executives. You may have noticed that I don’t write reviews of specific products although, in a particular context, I may reference products and applications. While we understand the reason that product vendors want analysts to pay attention to them, I don’t find briefings particularly enlightening unless I know nothing about a company and its offerings. For these types of overviews, I can usually find what I want to know on their Web site, in press releases and by poking around the Web. During briefings I want to drive the conversation toward user experiences and needs.

What I do like to do is talk to product users about their experiences with a vendor or a product. I like to know what the implementation and adoption experience is like and how their organization had been affected by product use, both benefits and drawbacks. It is not always easy to gain access to customers but I have ways of finding them and also encourage readers of this blog to reach out with your stories. I am delighted to learn more through comments to the blog, an email or phone call. If you are willing to chat with me for a while, I will call you at your convenience.

The original topic I planned to write about this week will have to wait because, after receiving over 20 invitations to “be briefed” in the past few days, I decided it was more important to let readers know who I want to be briefed by – search technology users are my number one target. Vendors please push your customers in this direction if you want me to pay attention. This can bring you a lot of value, too. It is a matter of trust.

Gilbane Group Announces New Practice to Help Enterprises Leverage XML Technologies and Business Solutions

Gilbane Group Inc. announced the launch of a new practice area dedicated to helping organizations of all types utilize XML technologies and best practices. Well-known industry expert and long-time Gilbane associate Bill Trippe will be the practice’s Lead Analyst. Trippe is joined by industry veterans and Gilbane senior analysts Leonor Ciarlone and Mary Laplante. Gilbane’s XML Technologies and Content Strategies Practice is designed for IT and business managers who need to gain control of critical content, increase collaboration across enterprise applications, improve efficiencies through faster and more flexible information distribution between business partners and customers, and implement new business models that can keep pace with today’s internet-speed competitive requirements. The amount of XML content being generated today is staggering, as large infrastructure providers like Microsoft, IBM, Google, Oracle, and others offer tools and technologies that generate and manage XML information, While many organizations are taking advantage of XML within departmental applications, most companies are not even close to taking advantage of the XML information being created and utilized by popular applications including office software and database repositories. Significantly, many executives are unaware of the XML content and data that are untapped assets within their organizations. To learn more about Gilbane Group’s XML Consulting and Advisory Practice, visit the group’s new blog at


Gilbane Group Announces Expansion: New Analysts, New IT Blogs, New Consulting Practices

Gilbane Group Inc. announced the completion of the first phase of its planned expansion for 2007. In the first quarter of this year, the Gilbane group has added three new analysts, four new consulting practices, and six new analyst blogs.

Enterprise Search expert Lynda Moulton, Collaboration expert Geoffrey Bock, and Web Content Management expert Tony White join the Gilbane roster of industry veterans: New Enterprise Search Practice & Blog – Lead Analyst Lynda Moulton covers enterprise search and information access technologies and applications at; New Collaboration Practice & Blog – Lead Analyst Geoffrey Bock covers tools and practices for business collaboration, including the use of “social media” tools such as blogs and wikis at; New Globalization Practice & Blog – Lead Analyst Leonor Ciarlone and Mary Laplante with Contributor Kaija Poysti cover content globalization & localization at; New Web Content Management Practice & Blog –Lead Analyst Tony White covers web content management technologies and strategies at; New Publishing Technology & Strategy Blog –Our existing Publishing Practice led by Steve Paxhia, with Senior Analysts Bill Trippe, Bill Rosenblatt, and Thad McIlroy now has a blog to complement their service at; and our New Industry News Blog seamlessly continues our 8-year coverage of hype-free information and content management technology news, but with added “Web 2.0” features for finding, organizing and sharing news at

In addition to growing the analyst team to meet the increasing demand for reliable information and advice on the information technology areas they cover, the Gilbane group has built a new platform for collaborating with customers and partners using enterprise blog technology. The new platform includes tagging, comments, trackbacks, and topic-oriented newsfeeds, allowing Gilbane Group analysts to collaborate more dynamically, and combined with the Gilbane series of conferences and webinars, to do so all year round. Analyst biographies, contact information, and links to all Gilbane Group content are at

Update: In 2012 the multiple blogs were consolidated into the Gilbane blog. Links above have been updated and point to the closest relevant categories.

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