Just a short note: In December Cisco appointed Wim Elfrink as its Chief Globalization Officer . This certainly brings additional emphasis to globalization in corporations, and will probably result in more CGOs being appointed.

In Cisco’s case the CGO came from Cisco’s Customer Advocacy group. According to Elfrink, with the new globalization center “we will be able to best serve our customers by creating new ways to deliver information, products and services”. Creating and managing content in local languages forms a big part of serving global customers better.