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Tag: augmented reality

Gilbane Advisor 6-4-19 — Martech metrics, B2C AR, B2B AR, machine talking

Martech stack metrics

Scott Brinker: “Martech stack utilization is a misguided metric… (when it’s disconnected from value)”. This is certainly true. Products/tools in your stack usually have many features, only a subset of which actually provide value for your needs. Identifying and

Martech stack value

focusing on those features can save resources and provide more accurate ROI calculations. Read More

4 questions retailers need to ask about augmented reality

It seemed like AR was poised for rapid adoption (beyond Pokémon Go) a couple of years ago when apps started appearing from Ikea and others. Indeed I thought so. There has certainly been a lot of activity and some very useful applications, but as usual the use-case specifications, cost justifications, integrations, and learning curve take a time-toll. Bain & Company has some good advice for execs creating or reviewing a plan. Read More

Google announces a new Glass augmented reality headset for B2B

Much of the advice in the Bain article we reference above is also relevant to non-consumer AR applications. Whether B2B AR deployments are ahead of B2C or not, project planning should be informed by research into both. ROI calculations will be very different, but technologies and user experience design considerations largely overlap. Google Glass was a consumer flop but their Enterprise Edition is making some progress and what they are learning is valuable. After all, employees and professionals are consumers too. Read More

Can we trust machines that sound too much like us?

David Weinberger raises a good point. He is not asking whether we can trust machines. He is asking whether we want to loose the trust signals we get from talking with humans when we can’t tell the difference between machine and humans voices. He also wonders about the efficiency and how our preferences will evolve. Human sounding machines will not always be the right choice. Read More

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The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Gilbane Advisor 1-30-19 — Structured content & robots, website first, AR & Blockchain almost

Conversations with robots: voice, smart agents & the case for structured content

The benefits of structured content have been clear for decades, but the cost and effort to create and manage it limited adoption to complex ‘mission-critical’ applications. Today, there are better tools, more expertise, and a much broader range of business and consumer applications that require structured content to be effective, competitive, cost efficient, and future-ready. Designer Andy Fitzgerald explains why structured content is more important than ever.

voice agents

Illustration by Dougal MacPherson

A useful read for project teams, with illustrated examples helpful for shared understanding. Read More

Why founders should start with a website, not a mobile app

And not just founders, though it is more critical for them. Most startups have few resources, and need to rapidly build a product, customer base, and supporting infrastructure before their money, or investor patience, runs out. Kapwing founder & CEO Julia Enthoven’s description of her startups’ decision cuts to the chase. Read More

Despite limitations, publishers plot more augmented reality for 2019

That bet is motivated by lots of work publishers did last year. The New York Times produced 13 different augmented reality projects in 2018, ranging from an investigation into a bombing in Syria to a visit to the large hadron collider at CERN; Time Magazine launched its first-ever augmented reality issue of its magazine; The Washington Post, which started producing augmented reality content in 2017, continued producing projects in 2018… But augmented reality still faces significant limitations. Read More

Blockchain’s Occam problem

Blockchain has yet to become the game-changer some expected. A key to finding the value is to apply the technology only when it is the simplest solution available. Read More

Also…

 
Gilbane digital experience conference

April 29
– May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.

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Gilbane Advisor 2-16-18 — Marketing & AI, publishing & AR, blockchain & media, IoT

How is AI disrupting marketing?

An excellent summary from Scott Brinker on the current/near-term reality of “AI” marketing applications. “…here’s the irony: as much as the hype has overstated what AI

Overhyped Marketing Buzzwords | chiefmartec.com

might do formarketing in the next 12-24 months, the reality of how AI is already working in marketing today is often under-recognized.” Tis true. Read More

The NYT is boarding the AR train — here’s what that means for storytelling

One of the areas we’re paying attention to this year is the use of AR content for serious enterprise applications and truly useful consumer use cases. In the case of publishing, The New York Times, Quartz, Axel Springer, and others, are experimenting with how the unique characteristics of AR content can enhance customer experiences rather than distract. As powerful as the AR promise is we don’t know how news consumers will react to the extra, more active, effort involved. But it’s time to find out. Read More

How blockchain could kill both cable and Netflix

Not this week, but there is keen interest in using blockchain technology to build decentralized peer-to-peer content management and distribution applications. There are a number of these kinds of projects planning to go live this year. Rizwan Virk describes much of the collective vision and potential disruption. A good place to start learning more. Read More

Smart homes and vegetable peelers

Andreessen Horowitz’s Benedict Evans doesn’t have a unified vision of the future of smart homes, but he does have some ideas and lots of enlightening questions. In this post he looks at smart home ecosystems and questions smart thing use cases, market dynamics, platform roles, integrations, and how we’ll interface with them. He remains “extremely skeptical” of voice as a new major platform, and rightfully so. This a must read for anyone building or investing in products or businesses around smart things – not just for the home. Read More

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The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 9-27-17 — Killing keyboards, conquering healthcare, framework churn, GDPR

Will Microsoft’s new augmented reality patent kill the keyboard?

Well, there is a difference between the function of a keyboard, typing, which has legs for the foreseeable future, and its physical instantiation, which will eventually be eclipsed by something virtual. There are those who think voice will replace keyboards, and perhaps even typing, but it is way too early to confidently predict the relative adoption of voice versus typing. There are use cases, limitations, and reasonable preferences for each, as experiments with chatbots illustrate. Both typing and voice will likely last until well into the future of brain-to-computer interfaces. Read More

How the personal data extraction industry ends

Doc Searls with a positive outlook on personal data protection…

Our influence will be most corrective when all personal data extraction companies become what lawyers call second parties. That’s when they agree to our terms as first parties. These terms are in development today at Customer Commons, Kantara and elsewhere. They will prevail once they get deployed in our browsers and apps, and companies start agreeing (which they will in many cases because doing so gives them instant GDPR compliance, which is required by next May, with severe fines for noncompliance). Read More

Yep, that web project should be a PWA

Whether you’re a technologist, marketer, or both, it’s difficult to keep current on web tools and technologies. A well-researched and thought-out decision made a few months ago may no longer be optimal. Less technical colleagues or executives may be mis-informed by an out of date perception or current yet incorrect article. Aaron Gustafson provides an in-depth update on the state of progressive web apps. If you haven’t considered them in a while you may be surprised. Read More

and of course there is…

Framework Churn

This is perhaps a more hopeful article, and from an interested party. Nonetheless, it is a good explanation of the problem. Ionic’s Max Lynch argues the solution to Framework Churn is web components. Read More

Apple is going after the health care industry

While no surprise to anyone paying attention, most discussion to date has focused on technical details of devices like the Apple watch, the seemingly intractable challenges around managing health care data, or the quicksand of FDA approval. In this research brief CB Insights looks at the business and market leverage Apple has over the large players in the health care industry, including reach, customer experience relationship, and revenue model. Apple is progressing on all fronts. As CB Insights says, “Other players in health care should take notice.” Read More

Apple in Health: A numbers game

Also…

Staying relevant… Java’s late flowering via RedMonk

Amazon’s approach to smart glasses sounds pretty smart, well, I would say “interesting” for now, via Axios

DYI Voice AI… Google’s Tensorflow team open-sources speech recognition dataset.  via Venturebeat

Safari in iOS 11 converts Google’s AMP links back to the original URLs, and Google approves. via 9to5mac.com

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

Gilbane Advisor 4-18-17 — chatbots, nextgen IT, AR, marketing data, CX and distribution

What to do about the chatbot crisis

It’s never been clear that messaging apps had a future as platforms. It is also a stretch to think of voice as a platform, at least in any general purpose sense. In either case it seems like a misuse of ‘platform’. Messaging and chat systems will continue to proliferate because they are relatively simple communication tools with simple interfaces, and because there will always be heavy competition for control of the final short distance to eyes and ears. Even with only 3-4 major platforms, countless use cases, devices, and integrations guarantee severe user experience challenges. (Cartoon by XKCD)

And that’s before adding chatbots to the mix. As amazing as the progress of machine learning is, no none knows when, or perhaps if, a general purpose AI will be available, and the better a general purpose AI gets the more unpredictable and less understandable it will be. John Brandon takes you through his enlightening experience using multiple chatbots daily. Read More

The second coming of IT

It is easy to forget that the center of gravity for commercial computing and software innovation used to be in, mostly large, businesses focused on solving purely business information technology problems. Consumer applications only trickled out slowly after personal computers had been around for awhile. This was mostly due to cost, and capability, not necessarily lack of imagination. Sam Lessin makes the case that for many of the same reasons, businesses will again be the first to benefit at scale from machine learning and AI. Read More

The first decade of augmented reality

This article by Benedict Evans has something in common with the two articles recommended above — that while there are amazing technologies promising profound business and consumer benefits, we are still in the early stages learning what they can do and how to build products and use them. Evans is one of best at asking original questions, 38 in this this post. A sample…

It does seem to me, though, that the more you think about AR as placing objects and data into the world around you, the more that this becomes an AI question as much as a physical interface question. What should I see as I walk up to you in particular? LinkedIn or Tinder? When should I see that new message – should it be shown to me now or later? Do I stand outside a restaurant and say ‘Hey Foursquare, is this any good?’ or does the device’s OS do that automatically? How is this brokered – by the OS, the services that you’ve added or by a single ‘Google Brain’ in the cloud? Read More

Why distribution still matters in the internet age

Abhishek Madhavan cautions about taking the “distribution is free in the digital age” mantra too literally, or out of context. Distribution of physical products is not free, and last mile physical distribution is a critical, sometimes the most important, component of customer experience. Building a digital business that does not include a way to control the cost and physical distribution experience is risky business. Read More

5 data assumptions that marketers should avoid

Brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. This starts by removing the perceived barriers to entry for working with data. Read More

Also…

Very cool machine learning aid for those of us drawing-challenged… Fast Drawing for Everyone via Google

A more thoughtful take on the issue than most… We Need More Alternatives to Facebook via Technology Review

It’s complicated. Danny Sullivan digs in… A deep look at Google’s biggest-ever search quality crisis via Search Engine Land

You Don’t Get AMP, it’s more than one thing. via 153.io

A unique and useful resource… Global 5000 Database Update — Q1 2017 via theglobal5000.com

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Gilbane Digital Content Conference

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Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feed. Contact.