Archive for apps

Gilbane Advisor 11-4-16 – mobile / desktop evolution, enterprise software, attribution

In the spirit of right-tool-for-the-job, our first two articles relate to the evolution of mobile and desktop platforms. There is a lot of, mostly rational, exuberance around the speed with which smartphones are taking over the world. But that is only possible because they are not limited to content in native apps and walled gardens. According to StatCounter, mobile is now responsible for more web page views than desktops. Its share will continue to grow because that is where most of the content will be. This is a metric that has been under-appreciated because of too much attention on usage time — access to all content is surely more valuable than limited content chosen by someone else, even if it is more engaging.

At some point we won’t need both desktops and mobile devices, but in the meantime they each have jobs they are much better at and will be the preferred tool for. Our second article looks at this in terms input devices, the new Macs, and Apple’s strategy.

Mobile leads in page views

… this doesn’t necessarily mean … that people are using their mobile devices more than their computers, it does for certain mean people are viewing more individual webpages on mobile browsers than they are on desktop versions. Read More

mobile / desktop evolution

Wherefore art thou Macintosh?

Horace Dediu explains how the new MacBooks fit into the mobile / desktop evolution and Apple’s strategy around it.

It cannot take on the role of being the future. That belongs to the touch screen devices. It will not morph into a touch device any more than a teen’s parent will become cool by putting on skinny jeans. What it will do is become better at what it is hired to do. … The key to the Mac therefore becomes that which the iPad/iPhone isn’t: an indirect input device. The keyboard and mouse/trackpad are what define the Mac. Read More

Enterprise Software: Death and Transfiguration – What’s The Future?

Once upon a time — and it was a time that lasted some thirty years — there was no better place for VCs to invest in the broad world of tech than enterprise software. This is no longer true, and the enterprise is missing out as a result. What’s an entrepreneur or VC to do? Read More

WeChat’s Next Step Toward a SuperApp

If you haven’t heard of Google “instant apps” you should look into it even though many think that they are a ways off. One reason is that WeChat is working on something similar for their 800 million users.

WeChat’s pitch to software developers is that instead of having to build one version of their app for Android phones and another for the 20% of Chinese who use iPhones, they can just build on WeChat to serve both sets of customers. And the use case will get strengthened as more users find it natural to stay within WeChat to open the easier-to-build mini-apps. That’s an especially attractive proposition as Chinese users are loading fewer and fewer apps. Read More

Analytics CEO makes a passionate case against marketing attribution

Sergio Maldonado has a guest post on Scott Brinkler’s blog and he is looking for debaters.

It all started with a beautiful idea. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Read More

Gilbane Digital Content Conference

Main conference: November 29 – 30 ● Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Register today!
and use code F16G for an extra discount

Also…

Soon, Google to divide index, giving mobile users better & fresher content than desktop.  Hmm… “better and fresher” but less content? via Search Engine Land

How the Web Became Unreadable Yes, and continued variability of displays will exacerbate. via Backchannel

“…an update to adjust to the ‘smartphone revolution'”… Google has quietly dropped ban on personally identifiable web tracking via ProPublica

Contrast with WeChat approach… Behind Facebook’s Messenger Missteps via The Information

Take that new Google translation tool! Microsoft researchers announce human parity in conversational speech recognition via Microsoft

 

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane Advisor 7-26-16 – Bots, apps, stickers, video, web, product placement

In this issue we look at moderating perspectives on a few hot topics. First up, we follow up on our earlier coverage of bots and use cases. There are lots of good reasons to be excited about the growth and range of applications for bots, but the hype has been a bit much. We have chosen four short articles to get you current. Next up, Stickers as a serious content type, then thoughts on the utility of video, purposeful merging of web and mobile, and interesting ideas on product placement.

Wrong Narrative. Wrong Mindset. Wrong Solutions.

Don’t worry, this is about bots not politics, and Sar Haribhakti’s view is balanced.

If you even remotely follow tech news, it is very likely that you have read outlandish claims like “Bots are the new apps”. There are way too many misconceptions around conversational products. Read More

Bots in 2016: Mid-Year Check In

Sam Lessin is a big fan of bots because of the potential for developers in general, and in particular for the personal assistant his company, Fin, is building. His experience and thoughts on the challenges of bringing bot-based products to market will help developers and product managers tune expectations.

The past six months have shown that building compelling bots is very challenging. Completely automated bots aren’t ready for prime time and hybrid services with human involvement cost a lot to develop. How developers can make money from bots also hasn’t been clarified. But I’m still bullish on the shift to bots. Read More

Personal assistant bots like Siri and Cortana have a serious problem

Good general explanation of why Alexa et al struggle to meet user expectations. Read More

The Death of Apps has been Greatly Exaggerated

Analyst Jan Dawson looks at the numbers.

Bots are a fascinating new element of mobile user interfaces and have potential in certain well-defined use cases. However, as a threat to the app model, they’re fundamentally limited for a couple of reasons. First, bots are not a fit at all for the vast majority of apps. Put another way, for the apps that generate the vast majority of revenue. Read More

The Elements of Stickers

Stickers as a serious content type. Connie Chan should convince you there is more to Stickers than you probably thought.

Stickers aren’t just frivolous little punctuation marks to be inserted in text messages. They can be replacements for entire sentences, and help create a new medium for communicating and storytelling… And sometimes stickers can convey what words cannot! This form of visual communication has become so popular … in WeChat and LINE — that it is not uncommon to see a deep thread of multiple messages without a single word. They’re not just for those crazy young kids. More notably, stickers are commonly used in professional, not just personal, chats as well… Read More

Video and Speed

I’m sure you know the feel­ing  —  you see a link to some­thing that looks in­ter­est­ing, fol­low it, and when it turns out to be a video clip, you shake your head and kill the tab. The prob­lem with video is it’s just too slow.

Totally agree. Give me words to skim please. Tim Bray discusses watching (some) video faster and listening to sped-up audio. Read More

Building for a future mobile web

Paul Kinlan makes a case for progressive web apps as a way to combine the best of native mobile and mobile web apps. His discussion is useful beyond Google’s progressive web activity.

A new way of thinking about how we build apps and content experiences for the web is needed. One that is progressive in allowing us to build for the web at large, but takes inspiration from the deeper engagement that can be found in native app platforms. Read More

James Bond, Dunder Mifflin, and the Future of Product Placement

…my children shouted in annoyance. They rousted me from bed, complaining that something was wrong with the TV… Trying to explain that there are advertising breaks so people can sell them things was a deflating experience… Their incomprehension was total… If interruption-based advertising is no longer an option, and if traditional product placement is no longer the answer, how can brands reach consumers while not offending their sense of empowerment and leveraging their desire for immediate gratification?

Laurent Muzellec makes a case for “interactive product placement”, and “reverse product placement”… Read More

 

Gilbane Digital Content Conference
Main conference: November 29 – 30
Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Short takes

The topic may be slightly scary but you need to know what’s coming… 2 terrific #MarTech talks on the rise of AI in marketing via chiefmartec.com

Lots of orgs will need to make a similar choice, but this is big one… Salesforce will only support Nexus and Samsung Galaxy phones to avoid Android fragmentation via recode

Yes, something like this… Why Wearables Will Replace Your Smartphone via ITNews

eBooks down, print up… U.S. Publishing Industry’s Annual Survey Reveals Nearly $28 Billion in Revenue in 2015 via AAP

An optimist’s view of Getting Google and Publishers to Share Love — and Data via Medium

Differences… AI, Apple and Google via Benedict Evans

The UK takes a stab at a Data Science Ethical Framework via gov.uk

Growing without video dependence… Bustle’s Slower but Steady Growth Path via The Information

Different levels of maturity… Enterprise MarTech Assessment: More Social Than Mobile via Medium

CMS, etc., corner

Should command a serious salary… The 6 skills every content strategist must have via Medium

Some good questions re What does a decoupled WCM architecture really mean? via Real Story Group

Digital Asset Management Round-up, June 2016 via Digital Clarity Group

Bright future or death spiral?…   via EContent

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The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

The Gilbane Digital Content Conference: Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and technologies to produce superior digital experiences for customers, employees, and partners.