Curated content for content, computing, and digital experience professionsals

Tag: apps vs web

Gilbane Advisor 10-27-15 – Platforms, apps, web, neutrality

There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies. There are too many moving parts and shifting alliances for anyone to predict outcomes with any certainty. But Apple, Google, Facebook, and others are making moves that need to be considered in the context of platform competition, whether it is Apple ad-blocking, and News, Google AMP, and Polymer, Facebook Instant Articles, and Notify, or Twitter Moments. Some thoughts…

Mobile is not a neutral platform

For sure. Benedict Evan’s lead-up discussion on desktop vs mobile platform doesn’t sit quite right, but it isn’t necessary to the argument or the other insights which are on target. It is certainly true that mobile operating systems are becoming less neutral and more intrusive and there will be serious consequences as this trend continues.

… this summer we saw moves from Apple and Google to create their own real-estate around the home screen. … but the broader point is that this is Apple’s screen or Google’s screen, and another content provider gets there only if Apple or Google want (and if they implement the indexing APIs that Apple and Google require). This will get bigger… Next, Apple and Google are exploring new ways to unbundle the content within apps into new usage models. Hence Apple’s 3D Touch unbundles app content into the home screen … Can there be apps where this is the main UI? (And of course this isn’t on Android, so the fantasy of a cross-platform app gets even further away.) Read More

Notes from the Platform’s Edge

“Platforms for everyone, publications for no one”. John Herrman on the fascinating dance between publishers and platforms and social “platforms” like Facebook and Twitter who want to compete / survive via notification control. Referrals to websites from Facebook are trending down for many and the top ten membership is changing, and…

Facebook is … experimenting with a new editorial space… an app called Notify, which lets people aggregate… notifications? It was previously reported by Business Insider to be “a standalone mobile news publication.” … An Apple Watch future or a Siri future or a notifications-based future would threaten the most obvious ways Facebook and Twitter make money—by cramming ads into feeds—so it makes sense, probably, to at least try to get ahead of it, by becoming a sort of news notification clearinghouse—better or more vital than the notifications sent to users by, say, an Apple or Google News app…All along, platforms and publications have been interacting in two ways: on one end, by mingling audience and attention; on the other, by the advertising business model of one replacing the advertising business model of the other. Read More

For more on this join us for the New Frontiers in Digital Content Distribution panel discussion at the Gilbane conference.

The Apple-Google, App-Web Divide

Apple wants mobile devices to be filled with apps. Google supports a world where people browse the web for most things. Now websites are increasingly caught in the middle of those competing visions.

The full title of the article is “Publishers Straddle the Apple-Google, App-Web Divide”, but it is not just about publishers—everyone has to to figure out how to navigate among this divide and all of the exhaust from it. Ad-blocking, app-blocking, AMP-advantaging, non-neutral mobile platforms, and (healthy) web standards (e.g., web components) development competition, are all driven by the competing business models. Read More

Google’s Accelerated Mobile Pages AMP Project

Google’s latest strategic salvo in the app-web battle is to provide another way to speed up web pages with an open source project based on the web components standard. The idea is to neutralize any speed advantages of Facebook Instant Articles, Apple News, or other apps. Of course this also serves to influence the direction of the web components standard development in the same way as Polymer. This is all good, but there are some concerns about how open AMP is in its current form. There is already a (beta) WordPress plugin which I have installed on gilbane.com but haven’t tested yet. Danny Sullivan’s post from the announcement contains a description and useful links. Read More

You can hear more about Web Components and Polymer; Deep Linking and App Indexing at the upcoming Gilbane conference.

And now back to our regularly scheduled programing…

Integrating marketing technologies? That’s the easy part

It would be difficult to find someone more qualified than Scott Brinker to talk about integrating marketing technology. He knows firsthand how hard it is, which is why you should listen to what he has to say about what’s even more difficult.

Is the “integration” challenge of marketing technology really our top obstacle?… There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of digital transformation… Integration is getting easier. Marketing, however, is not. Read more

Hear Scott’s keynote on Building an Infrastructure for Marketing Digital Transformation at the Gilbane conference and join us for multiple sessions on integration, digital transformation and marketing challenges.


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Short takes

Why ContentEditable is Terrible Or: How the Medium Editor Works… In case you thought building text editors was easy Or: If you are just curious. via Medium Engineering

CMS and Author Experience Or: Pushing WordPress’ boundaries… via responsivewebdesign.com

World of Service Providers, October 2015… WPP, Publicis, Havas, and Fullsix via Digital Clarity Group

Web Content Management Round-Up, October 2015… including discussion of latest WCM Magic Quadrant. via Digital Clarity Group

A new way to improve app experiences with web content… Safari View Controller and Automatic Safari Reader Activationvia MacStories

Digital Asset Management Round-Up, October 2015… Open Text, SAP, and Widen. via Digital Clarity Group

Useful infographic for anyone wondering why mobile apps take so long and cost so much… Overview of the mobile app development processvia Tech.in.Asia.com

E-Commerce Round-Up: September 2015… Farfetch, Time Inc, and Mondelez.  via Digital Clarity Group

Sorry to say the Boston.com leads the pack… The Cost of Mobile Ads on 50 News Websitesvia nytimes.com

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. You can also subscribe via our feed.

The Gilbane Conference on Content, Technology, and Customer Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Gilbane Advisor 6.3.15 – The future is mobile and apps, except that it isn’t

The future is mobile and apps, except that it isn’t

You may have read other articles making similar arguments but this post by Ben Evans is certainly one of the best.

There are two charts that capture a lot of the way we think about mobile today. In the first, we see that mobile devices are approaching a majority of traffic, and in the second, that a large proportion of all web traffic (a majority in the USA in this instance) and the vast majority of mobile traffic is coming from apps rather than the web. … However, if you’re not careful you can get quite the wrong impression from these. Read more

And if you’re a marketer how do you think about the tradeoffs?…

Apps versus the web

There’s an involved, technical and (for people like me) fascinating conversation in tech about smartphone apps and the web – what can each do, how discovery works, how they interplay, what Google plans with Chrome, how watches affect things, whether the web will take over as the dominant form and so on. … But for an actual brand, developer or publisher wondering if they should do an app or a website, I generally answer that the calculation is much simpler and less technical: Do people want to put your icon on their home screen? Read more

Ad blocking software has figured out native content

This is going to get messy. Just one of the problems…

… ad blockers have grown exponentially in every market, and are now threatening the whole ecosystem.Their reach now extends to native advertising—which was, until now, relatively spared because native ads can be managed by the publisher’s Content Management System instead of an ad-server. But ABP’s engineers found a way to spot and remove any phrase like “sponsored content” or “sponsored by.” This creates pernicious side-effects, as the user won’t be able to distinguish between commercial and legitimate editorial content on websites. Read more

A Murky Road Ahead for Android, Despite Market Dominance

Farhad Manjoo provides a well done summary of Google’s challenges with Android. Read more

Speaking of mobile challenges…

Mozilla, mobile, and the web

Mozilla has a mobile problem. It also wants to keep the web healthy and provide an alternative to mobile walled gardens. Its mobile operating system, Firefox OS, is a worthy attempt to address both these issues. But this is a huge challenge. Read more

Influence People by Leveraging the Brain’s Laziness

For designers and marketers to consider…

… there is still an assumption that the environment is treated as a reflection of information that should drive preferences. For instance, it’s assumed that people tend to stick with the default option because they do not know enough to change it. … This view of decision-making assumes that information is always at the core of the cognitive economy. But in fact, energy is the key currency that the cognitive system seeks to preserve. … people are not treating the environment around them as information in most deliberative processes. Instead, they are performing the easiest actions with as little thought as possible. So if we want to influence other people’s behavior, we must make desirable behaviors easy and undesirable behaviors hard. Read more

Speaking of lazy brains…

Beware Spurious Correlations

A quick look at a graph can be a dangerous thing.

We all know the truism “Correlation doesn’t imply causation,” but when we see lines sloping together, bars rising together, or points on a scatterplot clustering, the data practically begs us to assign a reason. We want to believe one exists. … Statistically we can’t make that leap, however. Charts that show a close correlation are often relying on a visual parlor trick to imply a relationship. Read more

UX is UI

A little long but food for thought for product managers, UX/UI designers, and their execs.

… Product Managers: You might think you have all the answers with a combination of Google Analytics and your own hubris, and that’s fine if you can afford to be wrong. But please, stop hiring UX Designers to just implement what you’ve already decided. … UX Designers: If you want to make the world a better place, you have to take a strategic hand in defining what gets put into the world, not just how that thing works.  Read more

4 topologies of integrated marketing technology stacks

Will there ever be a dominant marketing technology platform / ecosystem? Will there be n overlapping platforms with competing components and centers of gravity? Where will there be stronger links? weaker links? Scott Brinker frames up the situation… Read more

And now for a look at another kind of ecosystem…

Apple Watch and Continuous Computing

Ben Thompson’s non-review review and analysis of the watch and its place in the computing ecosystem is excellent. Read more

Short takes

What do service providers really care about? Less lipstick on the As-a-Service pig please… via horsesforsources.com

A techie experiment with cross-posting on Mediumvia Medium

Inside Quartz’s thinking and a little bit of what’s coming… Quartz is an API via NiemanLab

A reminder that your Instagram photos aren’t really yours: Someone else can sell them for $90,000 … Well, not exactly, but still an interesting storyvia the Washington Post

Some good points on the supposed Power of the Screenshot via Medium

Mary Meeker’s 2015 Internet Trends report may not be, or have much news, but has lots of stats. via Kleiner Perkins Caufield & Byers

Tim’s Web Decay Graph is a bit depressing, as are the broken links on my 19 year old site even after multiple link updating efforts. via tbray.org

Lenovo’s smartphone that can project apps right in front of you is interesting but what we need is a configurable movable holographic display. via Business Insider

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year.