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Tag: Apple

Gilbane Advisor 9-27-17 — Killing keyboards, conquering healthcare, framework churn, GDPR

Will Microsoft’s new augmented reality patent kill the keyboard?

Well, there is a difference between the function of a keyboard, typing, which has legs for the foreseeable future, and its physical instantiation, which will eventually be eclipsed by something virtual. There are those who think voice will replace keyboards, and perhaps even typing, but it is way too early to confidently predict the relative adoption of voice versus typing. There are use cases, limitations, and reasonable preferences for each, as experiments with chatbots illustrate. Both typing and voice will likely last until well into the future of brain-to-computer interfaces. Read More

How the personal data extraction industry ends

Doc Searls with a positive outlook on personal data protection…

Our influence will be most corrective when all personal data extraction companies become what lawyers call second parties. That’s when they agree to our terms as first parties. These terms are in development today at Customer Commons, Kantara and elsewhere. They will prevail once they get deployed in our browsers and apps, and companies start agreeing (which they will in many cases because doing so gives them instant GDPR compliance, which is required by next May, with severe fines for noncompliance). Read More

Yep, that web project should be a PWA

Whether you’re a technologist, marketer, or both, it’s difficult to keep current on web tools and technologies. A well-researched and thought-out decision made a few months ago may no longer be optimal. Less technical colleagues or executives may be mis-informed by an out of date perception or current yet incorrect article. Aaron Gustafson provides an in-depth update on the state of progressive web apps. If you haven’t considered them in a while you may be surprised. Read More

and of course there is…

Framework Churn

This is perhaps a more hopeful article, and from an interested party. Nonetheless, it is a good explanation of the problem. Ionic’s Max Lynch argues the solution to Framework Churn is web components. Read More

Apple is going after the health care industry

While no surprise to anyone paying attention, most discussion to date has focused on technical details of devices like the Apple watch, the seemingly intractable challenges around managing health care data, or the quicksand of FDA approval. In this research brief CB Insights looks at the business and market leverage Apple has over the large players in the health care industry, including reach, customer experience relationship, and revenue model. Apple is progressing on all fronts. As CB Insights says, “Other players in health care should take notice.” Read More

Apple in Health: A numbers game

Also…

Staying relevant… Java’s late flowering via RedMonk

Amazon’s approach to smart glasses sounds pretty smart, well, I would say “interesting” for now, via Axios

DYI Voice AI… Google’s Tensorflow team open-sources speech recognition dataset.  via Venturebeat

Safari in iOS 11 converts Google’s AMP links back to the original URLs, and Google approves. via 9to5mac.com

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

Gilbane Advisor 1-27-17 — Apple Facebook dance, platform battles

The Great Unbundling

We’ve seen the different ways the internet unbundled print and music. TV is evolving, or at least unbundling, more slowly. Ben Thompson has been tracking this for some time. In his latest look he focuses on TV and how Facebook, Snapchat are contributing to its unbundling. This is not just about commercial TV but video and advertising in general. Read More

Speaking of video, just as Facebook is starting to pushing long form video…

Parse.ly finds users not that engaged with video

Parse.ly examined the performance of four types of posts within its network of 700 sites: long-form, short-form, video, and slideshows. Read More

engagement time performance by content type - via Parse.lySlide by Parse.ly 

The iPhone Unsung Sine Qua Non

Telecommunications companies have historically been masters of control, and their tight grip has often slowed down their own, and other industries’, progress. While Apple has some control issues of their own, their wresting substantial control from the carriers has opened up huge opportunities not just for them, but for everyone. Control, however, is never a permanent state, and shifts are often unforeseen.

In retrospect, the ascendency of Smartphone 2.0 and the way it has shaped our culture seems obvious and natural. But the celebration and contemplation overlooks a crucial Sine Qua Non, a necessary (but not sufficient) condition: Unlocking the carriers’ grip on handset specifications, marketing, and content distribution. Read More

​Speaking of control…

The coming war between Apple and Facebook

Facebook has been phenomenally successful in mobile advertising. But they have long chafed at their dependence on the dominance of the only two mobile platforms that matter, Apple and Google. All three companies are jockeying for platform, content, and advertising control. Mobile marketing strategists need to track this, and Eric Seufert provides a rewarding deep dive that focuses on the Apple Facebook dance. Facebook is hoping messaging can replace operating systems as a more level platform battlefield. Read More

Speaking of messaging apps as platforms…

Tencent launches ‘mini programs’ for WeChat

WeChat is still leading the messaging-as-platform push and are who to watch first. Even though they “only” have some 800 million users in China they may lead in engagement time. WeChat ‘mini programs’ compete with Google ‘instant apps’, all app stores, and of course Facebook Messenger and other messaging products. Read More

Blockstack’s Vision to Reinvent the Web for Better Privacy

Based on blockchain technology as you might guess. The approach is one to watch and there are many companies working on it.

…instead of needing to create accounts with each site, as people do with Google or Facebook, users of sites built on Blockstack’s system will control their own digital identity (or identities). To use a site that needs your information, you will grant access to a profile under your control alone. If you want to stop using a service, you can revoke its access to your profile and data and take it elsewhere. Read More

Also…

On Their Tenth Anniversary, Mobile Apps Start Eating Their Own and of course are also threatened by ‘mini programs’, ‘instant apps’ and bots. via Flurry Analytics

On Medium 1: Jessica Lessin… What Everyone Is Missing About Media Business Models via The Information

On Medium 2: Frederic Filloux… A New Model for Medium via Monday Note

Would be fascinating to have comparable survey of U.S citizens… 70% of Europeans Aren’t Willing to Sacrifice Privacy for New Services, Survey Reveals via Tripwire 

I love quiet, but there is a cost. Think about this… Our Silent Future via The Information

Businesses are people too! and deserve a good CX and DX… Measuring B2B’s digital gap via Mckinsey

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane Advisor 10-27-15 – Platforms, apps, web, neutrality

There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies. There are too many moving parts and shifting alliances for anyone to predict outcomes with any certainty. But Apple, Google, Facebook, and others are making moves that need to be considered in the context of platform competition, whether it is Apple ad-blocking, and News, Google AMP, and Polymer, Facebook Instant Articles, and Notify, or Twitter Moments. Some thoughts…

Mobile is not a neutral platform

For sure. Benedict Evan’s lead-up discussion on desktop vs mobile platform doesn’t sit quite right, but it isn’t necessary to the argument or the other insights which are on target. It is certainly true that mobile operating systems are becoming less neutral and more intrusive and there will be serious consequences as this trend continues.

… this summer we saw moves from Apple and Google to create their own real-estate around the home screen. … but the broader point is that this is Apple’s screen or Google’s screen, and another content provider gets there only if Apple or Google want (and if they implement the indexing APIs that Apple and Google require). This will get bigger… Next, Apple and Google are exploring new ways to unbundle the content within apps into new usage models. Hence Apple’s 3D Touch unbundles app content into the home screen … Can there be apps where this is the main UI? (And of course this isn’t on Android, so the fantasy of a cross-platform app gets even further away.) Read More

Notes from the Platform’s Edge

“Platforms for everyone, publications for no one”. John Herrman on the fascinating dance between publishers and platforms and social “platforms” like Facebook and Twitter who want to compete / survive via notification control. Referrals to websites from Facebook are trending down for many and the top ten membership is changing, and…

Facebook is … experimenting with a new editorial space… an app called Notify, which lets people aggregate… notifications? It was previously reported by Business Insider to be “a standalone mobile news publication.” … An Apple Watch future or a Siri future or a notifications-based future would threaten the most obvious ways Facebook and Twitter make money—by cramming ads into feeds—so it makes sense, probably, to at least try to get ahead of it, by becoming a sort of news notification clearinghouse—better or more vital than the notifications sent to users by, say, an Apple or Google News app…All along, platforms and publications have been interacting in two ways: on one end, by mingling audience and attention; on the other, by the advertising business model of one replacing the advertising business model of the other. Read More

For more on this join us for the New Frontiers in Digital Content Distribution panel discussion at the Gilbane conference.

The Apple-Google, App-Web Divide

Apple wants mobile devices to be filled with apps. Google supports a world where people browse the web for most things. Now websites are increasingly caught in the middle of those competing visions.

The full title of the article is “Publishers Straddle the Apple-Google, App-Web Divide”, but it is not just about publishers—everyone has to to figure out how to navigate among this divide and all of the exhaust from it. Ad-blocking, app-blocking, AMP-advantaging, non-neutral mobile platforms, and (healthy) web standards (e.g., web components) development competition, are all driven by the competing business models. Read More

Google’s Accelerated Mobile Pages AMP Project

Google’s latest strategic salvo in the app-web battle is to provide another way to speed up web pages with an open source project based on the web components standard. The idea is to neutralize any speed advantages of Facebook Instant Articles, Apple News, or other apps. Of course this also serves to influence the direction of the web components standard development in the same way as Polymer. This is all good, but there are some concerns about how open AMP is in its current form. There is already a (beta) WordPress plugin which I have installed on gilbane.com but haven’t tested yet. Danny Sullivan’s post from the announcement contains a description and useful links. Read More

You can hear more about Web Components and Polymer; Deep Linking and App Indexing at the upcoming Gilbane conference.

And now back to our regularly scheduled programing…

Integrating marketing technologies? That’s the easy part

It would be difficult to find someone more qualified than Scott Brinker to talk about integrating marketing technology. He knows firsthand how hard it is, which is why you should listen to what he has to say about what’s even more difficult.

Is the “integration” challenge of marketing technology really our top obstacle?… There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of digital transformation… Integration is getting easier. Marketing, however, is not. Read more

Hear Scott’s keynote on Building an Infrastructure for Marketing Digital Transformation at the Gilbane conference and join us for multiple sessions on integration, digital transformation and marketing challenges.


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Short takes

Why ContentEditable is Terrible Or: How the Medium Editor Works… In case you thought building text editors was easy Or: If you are just curious. via Medium Engineering

CMS and Author Experience Or: Pushing WordPress’ boundaries… via responsivewebdesign.com

World of Service Providers, October 2015… WPP, Publicis, Havas, and Fullsix via Digital Clarity Group

Web Content Management Round-Up, October 2015… including discussion of latest WCM Magic Quadrant. via Digital Clarity Group

A new way to improve app experiences with web content… Safari View Controller and Automatic Safari Reader Activationvia MacStories

Digital Asset Management Round-Up, October 2015… Open Text, SAP, and Widen. via Digital Clarity Group

Useful infographic for anyone wondering why mobile apps take so long and cost so much… Overview of the mobile app development processvia Tech.in.Asia.com

E-Commerce Round-Up: September 2015… Farfetch, Time Inc, and Mondelez.  via Digital Clarity Group

Sorry to say the Boston.com leads the pack… The Cost of Mobile Ads on 50 News Websitesvia nytimes.com

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The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. You can also subscribe via our feed.

The Gilbane Conference on Content, Technology, and Customer Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

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