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Tag: AMP

Gilbane Advisor 1-16-18 — Open Web, Mobile Mesh, Machine Learning, AR

We’re back after our annual December break and looking forward to a year of consequential, if not yet tectonic, shifts in enterprise and consumer content strategies and applications. We’ll be closely watching how, and how fast, three major technology areas will drive these changes: 1) The tension between the Open Web and proprietary platforms; 2) Machine learning, in particular for unstructured data and mixed data; 3) New content types and uses — AR is here, but when will it grow beyond cute apps to serious industry breakthroughs? Each of these has the potential to dramatically re-arrange industry landscapes. Stay tuned!

A plan to rescue the Web from the Internet

André Staltz published The Web began dying in 2014, here’s how in the late Fall. It was a depressing post but there wasn’t much to argue with except an apparent ready acceptance of defeat. It is a good read, and for those familiar with the history, skim to the second half. Fortunately, he followed up with a post on a plan that already has some pieces in place. The plan “in short is: Build the mobile mesh Web that works with or without Internet access, to reach 4 billion people currently offline”. This is not a quick fix, and its future is not certain, but it is just the kind of bold thinking we need. Crucially, it recognizes the need for both open and closed systems. Highly recommended. Read More

A letter about Google AMP

More than other major platforms, Google has a stake in the Open Web and is largely supportive of it, Progressive Web Apps (PWAs) for example. And while they have been somewhat responsive to publisher concerns, there is reason to worry that AMP could end up as a wall for Google’s garden. There is a lot to like about AMP but ensuring it evolves in ways compatible with the Open Web is critical for Google and the health the Open Web. This succinct letter signed by a growing list of (mostly) developers has a couple of reasonable recommendations for Google to consider. Read More

What does the publishing industry bring to the Web?

The short answer is that the Open Web should not be limited to pointers to either walled gardens or proprietary applications. Complex collections of content and metadata that require or benefit from unique presentation or organization, in other words, documents, are too valuable not to be included as full Web citizens. Ivan Herman goes into more detail on the W3C blog…

Web Publications should put the paradigm of a document on the Web back in the spotlight. Not in opposition to Web Applications but to complement them. (Web) Publications should become first class entities on the Web. This should lead to a right balance between a Web of Applications and a Web of Documents as two, complementary faces of the World Wide Web. Read More

Does long-form content work in today’s small attention span world?

“Social media moves fast and rewards scrolling quickly past one message and onto the next. And mobile devices aren’t usually associated with spending long periods of time sitting and reading. It’s natural for people to assume these trends point toward a preference for shorter, “snackable”

long form content performance

content that can be consumed quickly… And yet, actual research looking into the issue of how content of different lengths performs doesn’t back up that assumption.” Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month except for August and December. See all issues

Gilbane Advisor 6-9-17 — news bundles, product managers, bad ads, kill AMP?

The trouble with news bundlesNews Bundle

“Tony Haile argues that the best way to put together a subscription bundle of news content is to guarantee readers an ad-free “experience” across a range of premium sites without access to all the content. That would eliminate the problem of slow-to-load pages. And it wouldn’t cannibalize single-site subscriptions.” Great discussion follows.​ Read More

Product managers for the digital world

As software and data permeate enterprise functions executives need to increase their own understanding and expand the skill sets and portfolios of managers across the organization. Neither digital transformation initiatives or less ambitious departmental modernizing projects can avoid this. As we’ve seen with marketing, there are many organizational ways to acquire the necessary technology and analytics expertise without everyone becoming a programmer or statistician. Product managers are in interesting special case, and this McKinsey article analyzing how this key role is changing will be useful to all executives. Read More

Not even wrong – ways to dismiss technology

Benedict Evans has an excellent piece on evaluating technology potential. How do we predict initial success, growth, and longevity? What is a toy and what has serious legs? How can we apply falsifiability and predictive power to our analysis? This is a must read for other investors. Read More

The most hated online advertising techniques

You can probably guess what they are, and certainly have your own most-hated ad types, but Nielsen Norman Group provides data that will hopefully inform those of you in advertising how to create fewer ads that only bots can love. Read More

Kill Google AMP before it kills the web

At gilbane.com we publish in AMP in addition to standard HTML because it is easy, and our AMP pages seem to have increased page views – can’t be sure yet. I consider myself a hard core open web advocate and would not consider only publishing in AMP, but am not ready to wish for its demise. This article, though, is worth a read before you decide what to do about AMP. Read More

Also…

Yes, match the method to the job… It’s Time to Rethink Agile at Enterprise Startups via First Round Review

Snort! Something like wishful “embrace and extend”… Facebook’s Instant Articles platform to support Google AMP, Apple News via Techcrunch

Walt doesn’t seem to be disappearing, and that’s good, as is this article… Mossberg: The Disappearing Computer via The Verge

This is about a hot programming language so not for everyone… Five Things That Make Kotlin Interesting  via RedMonk

From the fun-but-serious collection… What Happens When Work Becomes a Nonstop Chat Room  via NYMag.com

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

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