Archive for AI

Gilbane Advisor 4-13-18 — GDPR, AI and content management, Chrome referrals

GDPR – a big deal for small publishers

“… think about this in relation to a new visitor. Someone that you have no prior relationship with… What data can you actually collect and use for that person? The answer is … nothing! … a first time visitor hasn’t done anything that could be considered consent, so you have nothing to work with.”

And you can’t use third-party plugins like ad partner scripts or social widgets that collect data. GDPR is complicated and how much of it will be interpreted is unknown.

Google forcing consent for GDPR
Thomas Baekdal explains why, and how, all publishers need to get started. Read More

The top 25 AI use cases for content management

What we used to call “unstructured data” is the raw material of content management, and this same raw material is where machine learning will have the largest impact. Kashyap Kompella has put together a list of use cases you’ll want to look at. Read More

Chrome’s Articles for You a major new referral source

Google Chrome’s Articles for You is an under-publicized feature of Chrome on both Android and iOS that is now the fourth most prominent referrer in the Chartbeat network (behind Google Search, Facebook, and Twitter). Even though Chartbeat is currently only tracking Articles for You referrals from Android and not from iOS, its Android referrals alone are now about two-thirds the size of all of Twitter (desktop, Android, iOS) in terms of the volume of traffic sent… Articles for You traffic grew a shocking 2,100 percent in 2017 — from driving 15 million visits per month to publishers using Chartbeat to 341 million visits per month.

There are lots of questions about how this works. Josh Schwartz reports on what he’s been able to find out. Read More

It’s time to rebuild the web

Most of what is written about this topic assumes radical decentralization and blockchain. But this won’t happen quickly even though there are lots of blockchain applications already popping up. The general problem is just too big, the user experience changes alone are daunting, and there are still technical challenges. Mike Loukides takes a thoughtful look at a simpler path. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 2-16-18 — Marketing & AI, publishing & AR, blockchain & media, IoT

How is AI disrupting marketing?

An excellent summary from Scott Brinker on the current/near-term reality of “AI” marketing applications. “…here’s the irony: as much as the hype has overstated what AI

Overhyped Marketing Buzzwords | chiefmartec.com

might do formarketing in the next 12-24 months, the reality of how AI is already working in marketing today is often under-recognized.” Tis true. Read More

The NYT is boarding the AR train — here’s what that means for storytelling

One of the areas we’re paying attention to this year is the use of AR content for serious enterprise applications and truly useful consumer use cases. In the case of publishing, The New York Times, Quartz, Axel Springer, and others, are experimenting with how the unique characteristics of AR content can enhance customer experiences rather than distract. As powerful as the AR promise is we don’t know how news consumers will react to the extra, more active, effort involved. But it’s time to find out. Read More

How blockchain could kill both cable and Netflix

Not this week, but there is keen interest in using blockchain technology to build decentralized peer-to-peer content management and distribution applications. There are a number of these kinds of projects planning to go live this year. Rizwan Virk describes much of the collective vision and potential disruption. A good place to start learning more. Read More

Smart homes and vegetable peelers

Andreessen Horowitz’s Benedict Evans doesn’t have a unified vision of the future of smart homes, but he does have some ideas and lots of enlightening questions. In this post he looks at smart home ecosystems and questions smart thing use cases, market dynamics, platform roles, integrations, and how we’ll interface with them. He remains “extremely skeptical” of voice as a new major platform, and rightfully so. This a must read for anyone building or investing in products or businesses around smart things – not just for the home. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 1-30-18 — Molecular content, beyond bitcoin, ML data value, Facebook “platform”

Molecular content & the separation of concerns

The creation and management of content continues to increase in complexity as we need to design for nmachines in addition to n screens. Content Strategist Michael Andrews lays out why we need to move beyond, single sourcing and modular content.

Atom Design methodology by Brad Frost

Michael proposes an approach based on “molecular content” combined with the concept of the “separation of concerns”. A good read for anyone involved in content strategy. Read More

Beyond the Bitcoin bubble

As most of you know, the really interesting thing about Bitcoin is not the actual currency but the Blockchain architecture it is built on. And while we don’t cover financial technology, Blockchain is very much applicable to the information management technologies and applications we do focus on, for example in publishing or marketing. On a grander scale, a trustable distributed ledger of X that competes with or complements a trusted (or not) central authority of X has broad societal implications. One of these is the walled garden threat to the Open Web. And sure enough, there are serious efforts underway to build /rebuild a sustainable Open Web using Blockchain technology. Steven Johnson has written a non-technical article that provides an excellent explanation of what you need to know and why. Read More

Is your company’s data actually valuable in the AI era?

In the AI economy, the value of your accumulated data is limited to a one-time benefit from training your AI model. And the value of training data is, like oil or any other input, influenced by the overall supply — it’s less valuable when more people have it. In contrast, the value of your ongoing operational data is not limited to a one-time benefit, but rather provides a perpetual benefit for operating and further enhancing your prediction machine. Read More

Maybe Facebook should abandon the news feed altogether

Facebook has almost always wanted to be a platform, if not The Platform. Their recent shift away from news in their news feed back to mostly social interactions raises questions about their long-term future and what kind of platform they will be. John Battelle has an interesting suggestion. He admits it is a long shot, but his thoughts aren’t as crazy as he suggests his solution might sound…

What if Facebook *really* pivoted, and became a … truly neutral platform — an AWS for attention and identity, if you will. What if the company dedicated itself to a set of stable policies that encouraged other companies to tap into its social graph, its vast identity database, its remarkable engagement machinery? Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month except for August and December. See all issues

Gilbane Advisor 11-15-17 — news value, implausible AI, software & CMS 2.0

Scoring news stories is hard​

Frederic Filloux dives into some research and unique challenges the News Quality Scoring project faces. A worthy project to benefit producers and consumers, the NQS “is aimed at assessing the value-added deployed by a media for a given news coverage in terms of resources, expertise, thoroughness of the process, and ethical guarantees.” Read More

Scoring news is hard | News quality scoring | NQS

True AI is both logically possible and utterly implausible

Wonderful and witty example of a philosopher rescuing us from a current confusion.

… It is like a two-knife system that can sharpen itself. What’s the difference? The same as between you and the dishwasher when washing the dishes. What’s the consequence? That any apocalyptic vision of AI can be disregarded. We are and shall remain, for any foreseeable future, the problem, not our technology. So we should concentrate on the real challenges. By way of conclusion, let me list five of them… Read More

1 million software companies by 2027?

Consolidation does not necessarily mean shrinkage ― the CMS market is a perfect example of one just kind of software company. The idea is not as crazy as it may sound. Read More

Software 2.0

This is a bit technical but will help you understand the types of applications where you’ll need machine learning to be competitive, which “at the very least involve anything to do with images/video, sound/speech, and text” (managing unstructured data or CMS 2.0!) and what kinds of developer skills are required.

I sometimes see people refer to neural networks as just “another tool in your machine learning toolbox”. They have some pros and cons, they work here or there, and sometimes you can use them to win Kaggle competitions. Unfortunately, this interpretation completely misses the forest for the trees. Neural networks are not just another classifier, they represent the beginning of a fundamental shift in how we write software. They are Software 2.0. Read More

Also…

Thankfully still plugging along… HTML 5.2 is a W3C proposed recommendation via W3C

Since we are waxing philosophical this issue… On software development, language games, tech adoption and the death of the author via RedMonk

Yay! Millennials flocking to pay for trusted news sources via Politico

The prediction season starts…Gartner Top 10 Strategic Technology Trends for 2018

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29 ● Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

Gilbane Advisor 10-23-17 — martec orgs, aligning vectors, emotion AI, search

Martech & marketing orgs

Scott Brinker looks at two surveys on how modern marketing organizations are re-structuring to manage marketing technology. In short, they have and are. Read More

Martech and marketing organizations

What Elon Musk taught me about growing a business

Dharmesh Shah was inspired by Elon Musk’s advice on growing and scaling a business, “Every person in your company is a vector. Your progress is determined by the sum of all vectors.” In this post, he explains what Musk meant in a way that doesn’t require any knowledge of linear algebra. This is a simple, practical, and powerful tool for anyone managing either a company or project. Read More

Emotional intelligence needs a rewrite

Software that can recognize emotions “emotion AI”, has a lot of potential and is already in use (learn more at this keynote at our upcoming conference). But recognizing emotions is not easy for humans, never mind software. Large amounts of data in specific contexts and application domains will continually help as data sets grow. Even so there is a lot to learn/unlearn in our understanding of how humans experience and process and exhibit emotional behavior. Read More

Google and the disintermediation of search

Jan Dawson argues, correctly I think, that the continued increase in Google’s traffic acquisition costs and effect on margins is something to watch, but of more concern…

… the threat of disintermediation could undermine the revenue base on which those margins are generated in the first place. What do I mean by disintermediation here? The fact that many of what would once have been Google searches are now pre-empted by other apps and services before the user ever reaches Google. Read More

The seven deadly sins of AI predictions

A lot of AI researchers and pundits imagine that the world is already digital, and that simply introducing new AI systems will immediately trickle down to operational changes in the field, in the supply chain, on the factory floor, in the design of products. Nothing could be further from the truth. Almost all innovations in robotics and AI take far,

Joost Swarte - AI Performance versus competence

far, longer to be really widely deployed than people in the field and outside the field imagine. Read More

Also…

Is AI riding a one-trick pony? No, but we are attaching too many expectations too soon. via Technology Review

Good advice… Three Paths in the Tech Industry: Founder, Executive, or Employee via Y Combinator

This could be you… Even smart people are shockingly bad at analyzing sources online. via Nieman Lab

If you want to dig in to Facebook’s About Face re React. via RedMonk

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

This discount is in addition to the $100 early bird discount!

Conference: November 28–29 ● Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

Meet the Gilbane Conference keynote speakers

Gilbane Conference keynote

Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Keynote presentations

Rachael Schwartz Gilbane Conference
Rachael Schwartz, VP, Product Management & General Manager, Keurig Connect, Keurig Green Mountain

Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story​




Subrata Mukherjee | Gilbane Conference
Subrata Mukherjee, Digital Transformation Strategist, Chief Digital Officer, RealConnex

Disruption – Is Enough Really Enough?​


Gerry Murray, Research Director, Customer Experience: Sales and Marketing Tech, IDC

The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

The Renaissance Boston Waterfront Hotel

Questions?

Gilbane Advisor 7-26-17 — What AI can do, glass 2.0, content not king, execs on social

The business of artificial intelligence

AI vs Human Vision Error Rate MIT’s Erik Brynjolfsson and Andrew McAfee have written what may be the best current article for executives on what AI can, and cannot, do for organizations. Read More

Google Glass 2.0 is a startling second act

Well, I don’t think anyone should startled by this. “Heads up” displays have been around in some form since the 80s for military and industrial applications. Back then wired to custom pre-Windows mini PCs on your back or belt. Glass Enterprise Edition as a technology does have lots of potential, if sold and supported as an enterprise product – lots of examples. Read More

Advanced social technologies and the future of collaboration

When asked about their own use of communication tools in their day-to-day work, most executives report that social technologies overall are largely supplemental. Nearly three-quarters of respondents say they rely primarily on older technologies, such as email, phone calls, and texting, to communicate with others at work. … At the same time, respondents report that the integration of social technologies in day-to-day work is greater than ever before… 45 percent say social technologies are very or extremely integrated into day-to-day work at their companies, up from one-third who said so one year before. Read More

Content isn’t king

What! Heresy! you say. But wait, read on. This is Benedict Evans talking about the power dance between media and large technology platform companies. He is arguing that there is a big difference in the strategic value of consumer content between them. Content may be king for media companies but not for technology platforms, with the possible exception of Amazon. Good read. Read More

60 countries’ digital competitiveness, indexed

Doing business in the global economy is complicated, yet increasingly unavoidable even for many small to mid-sized companies. There are obvious competencies necessary around channel and partner choices, cultural and localization differences, e-commerce and operations, to name a few. But businesses also need to look at the larger context of the digital sophistication of target countries, public policy, political stability, and associated trends. This Digital Evolution Index provides perspective on the global digital landscape. Read More

Also…

Fascinating and free… 70+ Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, and More via CB Insights

You need to plan for The incredible shrinking time to legacy. On Time to Suck as a metric for dev and ops via RedMonk

What does ____ use in their stack?… Why Stackshare is quietly becoming a secret weapon for developers and Silicon Valley CTOs via TechCrunch

In a move for corporate customers Google Will Stop Reading Your Emails for Gmail Ads via Bloomberg 

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

 

Gilbane Advisor 5-19-17 — e-commerce, meta-platform, summarization and ML, design

E-commerce: What China reveals about the future of shopping

China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms.

China's Digital Ecosystem - source BCG

There are reasons eastern and western e-commerce may continue to evolve differently. But there is a lot to learn from China’s experience. BCG and Alibaba dig in. Read More

Digital assistants drive new meta-platform battle

Bob O’Donnell riffs on the intersection of digital assistants, the voice interface, and platform value. This weeks’ keynotes at Google I/O, and last week’s at Microsoft Build both provide useful context to several of O’Donnell’s points.

… digital assistants … have the potential to completely devalue the underlying platforms on which they run. To put it succinctly, if I can use, say, Alexa across an iPhone, a Windows PC, my smart home components and a future connected car, where does the unique value of iOS or Windows 10 go? Out the door… Read More

Improving summarization with machine learning

That this would happen should be expected, especially after the dramatic improvement to machine translation due to ML. MIT Technology Review’s Will Knight reports on developments at Salesforce following their acquisition of MetaMind, which is what we point you to below. But you might also be interested in the more technical description of how the algorithm works — at least scroll down past the technical paragraphs to see useful sample results. Read More

Mobile First, Desktop Worst

Designing for an optimal user experience is extremely difficult even with a single screen because of the variety of media, layout, and use cases. Multiply the number of screens by n, and it seems like an impossible task. On top of this fiendish complexity, there are compromises to be made between developer objectives and brand directives. No wonder design is often dumbed down to be simply useable across devices rather than optimal. This may not be a solvable problem, though better tools, perhaps informed by machine learning, will certainly help. In the meantime, it pays not to expect too much from simple approaches. Read More

Gilbane Digital Content Conference
Call for Speakers Open

Content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Proposal deadline is June 2 9 2017

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Also…

Know what you’re getting… A marketer’s guide to the tricks and hacks of influencers via Digiday

Have Web Standards on Mobile Caught Up to Phonegap in 2017? A look at some specific recommendations via Telerik developer network

ICYMI, Scott Brinker’s latest… Marketing Technology Landscape Supergraphic (2017): Martech 5000 via chiefmartec.com

Not-science-fiction – thinking a bit ahead… Open Water – The Internet of Visible Thought via Edge.org

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.