Curated content for content, computing, and digital experience professionsals

Category: Gilbane DC 2019 (Page 2 of 3)

The 2019 edition of the Gilbane Digital Experience Conference in Washington DC focuses on Digital experience strategies, technologies, and practices for marketing & the workplace. The conference is co-located with three additional conferences: Smart Customer Service, CRM Evolution, and SpeechTEK. Each of these events provides an additional opportunity  to learn more about the technologies and tools available to create great customer experience. For additional information on our events see Gilbane Conferences.

Chaired by: Frank Gilbane

Organized by: Information Today Inc

Also see: https://bluebillinc.com/category/gilbane-dc-2019/


 

Integration of open source and proprietary technologies — a case study

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

facing crowd

Technology and operational integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives. Understanding the integration technologies and practices most critical for your project is a requirement for success. Integrating open source and proprietary technologies can save cost, but what’s involved? Does open source add additional challenges? Veteran Joe Bachana describes a current project integrating a mix of five different systems. This is bound to be interesting!

A201. Case study in integration of open source with proprietary technologies for AGBU, a global not-for-profit 

In this talk, Joe Bachana presents how open source technologies such as Drupal (CMS), Entermedia (DAM), OpenKM (records management), and CiviCRM (CRM) are being implemented with an Intacct Accounting System for the Armenian General Benevolent Union (AGBU). The resulting system manages the entire customer relationship, from inception through to management of donations and membership activities.

Tuesday, April 30: 10:45 a.m. – 11:30 a.m.

Joe Bachana

 

Joseph Bachana
President, DPCI

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

How to transform your digital ecosystem successfully

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

facing crowd

Enterprise digital transformations are not for the feint of heart. Technologies, practices, workflows, customer expectations, and market and business requirements are constantly evolving, and technical and operational integrations need to somehow keep up. That’s why case studies from experienced pros like this one are a critical part of your strategy due diligence. 

B101. Transforming your digital ecosystem successfully: why & how it is possible 

Can you build a digital ecosystem that enables your organization to delight its customers at every touchpoint, while delivering effective personalization and omni-channel engagement? Can you meet the needs of your customer’s journey across all channels to deliver her relevant content at any given point? For many, a successful customer experience relies on an affirmative answer to both questions. But the “transformation” required to support such efforts presents brands with seemingly insurmountable challenges. Where do you even begin? Our session helps you kick-start a digital transformation initiative by showing you how it can be done, even if you are starting with disparate systems, processes, and disconnected customer experiences. We show you an effective strategy and road map, including best practices in its execution. We offer you real-world examples of what has worked and led to a 400% increase in customer engagement—and what has not—and how you can succeed.

Monday, April 29: 10:30 a.m. – 11:15 a.m.

Vijay Hanumolu

 

Vijay Hanumolu
Vice President, Digital Strategy, Unum

 

Kevin Nichols

 

Kevin P Nichols
Executive Director, Experience, AvenueCX and Global Content Strategist

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
 
Shufflr
RingCentral logo

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

How to leverage best practices to enrich global & local digital experiences

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

 

attendee taking notes

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key strategies, including…

Leveraging best practices & technology leadership in digital transformation to shape & enrich digital experiences locally

Digital customers are disrupting established practices and processes internationally. Product and service leaders must understand, analyze, meet, and exceed local requirements to enter and grow in their target markets. The digital age has set the stage to amplify local reach, relevant resonance, and personal reaction. Whether you are in a globalizing startup or in a multinational organization you have to overcome challenges and seize opportunities to make the most of that borderless stage and deliver effective content and products while demonstrating much agility, velocity, and customer centricity. More than ever, there is no great local experience without global excellence. Digital customers are in the driver’s seat, and know what they look for as well as where, when, and how they want it. Therefore, it is crucial to engage them linguistically, culturally, and functionally before they switch to your competitors in one click or with one word. Join this workshop to unleash the power of the fast track to create and increase digital globalization value. We cover how to do the following:

  • Consider a robust framework to execute digital globalization plans end to end, maximize customer experiences, and sustain value matching local customer journeys.
  • Build a road map to develop assets, showcase quick wins, and deliver on your business objectives in a time and cost-effective way across multiple markets.
  • Drive the transformation of digital content and product supply chains into experience value chains by optimizing creation, development, internationalization, translation, localization, testing, certification, and personal customer experiences globally.
  • Benefit and profit from technology enablers that help you turn automated intelligence into intelligent automation and augment local customer reality, specifically within AI-driven ecosystems.
  • Capture and measure content effectiveness globally and locally through tangible performance indicators and datadriven operations.
  • Develop and elevate digital globalization in your organization as a global profit driver by establishing a collaborative business partnership model across teams, disciplines, and functions.
  • Innovate with snackable content to boost micro experiences for international customers.

Wednesday, May 1: 1:30 p.m. – 4:30 p.m.

Bruno Herrmann

 

Bruno Herrmann,
Global Leader, Expert Advisor in Digital Experiences, Products and Content, Independent Consultant

 

 

Reserve your seat today

 


Diamond sponsors

Gridspace

ZOHO

twilio

Platinum sponsors

SAP digital experience

Shufflr

 

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

 

 

What’s your organization’s core narrative?

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

 

attendee taking notes

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key strategies, including…

Understanding (and building) your organization’s core narrative

A well-constructed and well-organized corporate narrative is a powerful thing. It explains what you do and why you matter. It can do the following:

  • Build market impact.
  • Drive a more cohesive marketing program.
  • Create a more cohesive business.

It speaks to the market in clear, resonant terms. It supports fluid, coherent corporate communications. It ensures that employees have a shared understanding of what they’re working for, and it plays a key role in business and product decisions and road maps.

Core narratives are a structured approach to organizing core beliefs, truths and facts about your organization. It starts with examining four elements:

  • Why – What is your aspirational value—why does it matter?
  • How – What is your methodology or approach that lets you deliver that aspirational value.
  • Offer – What is it that you sell? What do you do?
  • Proof – Why should I believe you?

The workshop begins with a discussion of the meaning of “narrative,” how it is different from “story,” and how to measure its strength. Then the fun begins:

  • We walk each participant through his or her own narrative strength assessment.
  • We start you on the way toward organizing your narrative.
  • We spend time on how narratives help to foster constructive discussion and help to bring different voices in the company together.
  • You leave with a clearer way of thinking about narratives and a set of tools designed to help you move forward with yours.

Wednesday, May 1: 9:00 a.m. – 12:00 p.m.

Deb Lavoy

 

Debra Lavoy
CEO, Narrative Builders

 

 

Reserve your seat today

 


Diamond sponsors

Gridspace

ZOHO

twilio

Platinum sponsors

SAP digital experience

Shufflr

 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

The Right Way To Select Digital Experience Technology

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendee taking notes

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key decisions, including…

The Right Way To Select Digital Experience Technology

This fast-paced workshop gives you the inside scoop on how to match your unique needs to the right DX marketplaces and vendors, ranging from WCM to DAM to CRM, CDPs, marketing automation, and more. Learn how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and how to replace traditional, waterfall methods with a more modern approach to technology selection. Each participant receives a copy of Tony Byrne’s book,The Right Way to Select Technology.

Wednesday, May 1: 9:00 a.m. – 12:00 p.m.

Tony Byrne

 

 

Tony Byrne
Founder, Real Story Group

 

Reserve your seat today

 


Diamond sponsors

Gridspace
ZOHO
twilio

Platinum sponsors

SAP digital experience
Shufflr
 

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

CDP or Multi-Channel Hub? A Martech Journey

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendee taking notes

The easiest way to deal with the vast number of marketing technology tools for digital experience initiatives is to narrow your scope by identifying the type of solution that most directly addresses your core requirements. You can then build around this hub with supporting integrations. For example, you might start with a CMS and then integrate CRM, or e-commerce. Though a sensible strategy, this is easier said than done because of shifting product scope and confusing marketing. In this presentation you’ll hear what the Business Development Bank of Canada learned on just such a journey.

A101. CDP or Multi-Channel Hub? A Martech Journey

This is the journey of a bank that was looking for the new shiny thing, a customer data platform, and ended up choosing a multi-channel marketing hub. How did it happen? What did we discover along the way on our journey about these types of tools? We follow through the steps of this discovery voyage where not a lot of people have gone before … (Hey, it sounds like a new Star Trek episode!).

Monday, April 29: 10:30 a.m. – 11:15 a.m.​

Richard Tea, Development Bank of Canada

 

Richard Tea
Director, Analytics & Marketing Automation
Business Development Bank of Canada

 

Learn more & use code FG19 for best available price

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
RingCentral logo
 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Digital experience at the ATF

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

digital experience networking

Like most larger organizations the ATF has many types of customers, employees, and partners. Building a modern digital experience that meets their unique requirements, while supporting consistent and continuous collaboration and operational flows is no easy task. Case studies like this provide valuable insight, and we are pleased to have the ATF’s Hadiza Buge join us to share their story.

B103. Breaking down the regs: DX at the ATF

Parsing through federal regulations can be challenging. It can be hard to know where to start and find what you need. That’s certainly true at the Bureau of Alcohol, Tobacco and Firearms (ATF)… Learn how digital is helping the ATF better connect state and local law enforcement as well as firearms dealers, the public, and other constituents with mission-critical information and services… Regulatory updates are shared faster with law enforcement, and best practices around personalization and usability are helping the ATF drive better results for constituents… Learn how the ATF is leveraging open source tech and strategies more typical of marketing organizations — including journey orchestration, audience segmentation, and personalization — to deliver for all of its audiences.

Monday, April 29: 1:15 p.m. – 2:00 p.m.​

Hadiza Buge, ATF

 

Hadiza Buge
Chief, Electronic Media & Communication, Bureau of Alcohol, Tobacco, Firearms and Explosives

 

Peter Durand, Acquia

 

Peter Durand
VP, Public Sector, Acquia

 

Learn more & use code FG19 for best available price

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
RingCentral logo
Shufflr
 

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

Learn about the future of block-based editing and CMSs

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

digital experience networking

The new “Gutenberg” editor for WordPress is ambitious and controversial. Gutenberg adds layout tools in the form of blocks, which has many advantages, but can also be seem a burden. A classic problem for authoring tools is the inherent tension between layout designers and authors for control and flexibility in content creation. In general, there is no perfect balance, but Gutenberg is something to check out, and at least keep an eye on.

Speaker Andrew Roberts is uniquely qualified to explain the relationship between the WordPress classic editor and Gutenberg. Both depend on code from the TinyMCE text editor, and Tiny has worked with Automattic on Gutenberg. Join him on Monday, April 29: 3:15 p.m. – 4:00 p.m.

A105. Is block-based editing the future of web content management systems?

“Gutenberg” is the controversial new block-based editing experience introduced in WordPress 5.0. Find out what this means for the future of editing in the world’s most popular content management system, as well as how this may impact other CMSs.

 

Andrew Roberts,
CEO, Tiny

 
 

 

Learn more & use code FG19 for best available price

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
RingCentral logo

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

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