Archive for Gilbane Conference 2017

Who you’ll meet at Gilbane Boston

Gilbane Conference 2017 skinny banner

Dear Reader:

Join us in Boston in 3 weeks to network with your peers and learn how they are building successful next generation content strategies and digital experiences for customers and employees. Here is just a sample of who you’ll meet…

Starwood Hotels & Resorts ● Elisa Oyj ● State Street Global Advisors ● KrellTec ● Commonwealth of MA ● Sodexo ● MITRE Corporation ● Keurig Green Mountain ● Capital One ● ViaSat ● Sandia National Labs ● Liberty Mutual Insurance ● Staples ● Moody’s Investors Service ● SAS ● Gale/Cengage Learning ● Federal Reserve Bank of San Francisco ● Volvo Construction Equipment ● HCA IT&S ● Fidelity Investments ● American Tower ● The MIT Press ● LDS Church ● UNICEF ● Salesforce ● Southern Farm Bureau Life Insurance Company ● Raymond James ● Eaton Vance ● Dell EMC ● Bentley University ● The Nielsen Company ● Capital One ● VMware ● FINRA ● The Hartford ● Milton CAT ● IMAX Corporation ● Hollister Inc. ● CNYH Electric Group ● Lazard Asset Management ● and many more…

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

Integrating Multilingual Content into Operations and Growth

Gilbane Boston 2017 banner

Featured session:
Integrating Multilingual Content into Operations and Growth

As global content becomes more mainstream there is increasing pressure for broader and more efficient integration with corporate functions and strategies. Both presentations in this session address some ways to accomplish this: one focused on the multilingual content supply chain and API integration, and one focused on deeper integration with marketing and growth strategies.

Wednesday, November 28: 1:45 p.m. – 2:45 p.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

Mary Laplante, Digital Clarity Group

Moderator:
Mary Laplante, Vice President Client Services, Digital Clarity Group

Laura Brandon, GALA - Gilbane Conference  
Laura Brandon, Executive Director, Globalization and Localization Association
&
Jim Compton,
Technology Program Manager, Moravia
Workflow Automation in Multilingual Content Delivery: A Collaborative Initiative for Standardized Translation APIs

Juliana Pereira, Smartling - Gilbane conference
Juliana Pereira, Head of Marketing, Smartling
Translation Strategy is a Growth Strategy: The Smart Approach to Global Content

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Brand Content Strategies

Gilbane Boston 2017 banner

Featured session:
Brand Content Strategies

“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.

Tuesday, November 28: 10:30 a.m. – 11:30 p.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

Melissa Webster IDC at Gilbane Conference

Moderator:
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC

Ora Solomon Starwood at Gilbane Conference

Ora Solomon, Director of Global Product Management, Starwood Hotels & Resorts
Measuring your translation ROI, Starwood’s model

John Johnston, Volvo, at Gilbane Conference

John Johnston, Director, Digital Marketing, Volvo Construction Equipment
Targeting Content for the Right Location

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Commerce, Content, and Conversion

Gilbane Boston 2017 banner

Featured session:
Commerce, Content, and Conversion

Of all the different functions and systems that need to be integrated to provide a clean consistent customer experience, content management systems and commerce systems are the most obvious. Speakers look at three areas: e-commerce and CMS integration, why content is so critical to e-commerce success, and strategies for optimal conversion.

Tuesday, November 28: 3:30 p.m. – 5:00 p.m.

Register today to save your seat and use priority code 100FG17 for an extra discount

Jill Finger Gibson at Gilbane conference 2107

Moderator:
Jill Finger Gibson, Principal Analyst, Digital Clarity Group

naresh devnani at Gilbane conference 2017

Naresh Devnani, Senior Architect, WebCosm Inc.
Ravi Althuru,
Practice Lead – Web Experiences, eCommerce, Search and Portals, Meteora Solutions
E-Commerce and CMS – Happily together?

sören stamer at Gilbane conference 2017

Sören Stamer, CEO, CoreMedia
Why Content Matters – 7 Ways Content will be Crucial for e-Commerce

Khalid Saleh at Gilbane Conference 2017

Khalid Saleh, CEO and Founder, Invesp
12 Steps to Increase Your E-commerce Conversion Rate

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Meet the Gilbane Conference keynote speakers

Gilbane Conference keynote

Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Keynote presentations

Rachael Schwartz Gilbane Conference
Rachael Schwartz, VP, Product Management & General Manager, Keurig Connect, Keurig Green Mountain

Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story​




Subrata Mukherjee | Gilbane Conference
Subrata Mukherjee, Digital Transformation Strategist, Chief Digital Officer, RealConnex

Disruption – Is Enough Really Enough?​


Gerry Murray, Research Director, Customer Experience: Sales and Marketing Tech, IDC

The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

The Renaissance Boston Waterfront Hotel

Questions?

The Gilbane Digital Content Conference program is live

Gilbane Digital Content Conference 2017

See the conference program and workshops

Join us in Boston to learn how marketers and IT, business, and content managers across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders, including:

  • How to architect and build digital experiences around your customer’s journey
  • Successful examples of multichannel content architectures for B2B and B2C
  • The importance of integrating content and ecommerce systems, strategy, and measurement
  • What you can do today with AI technologies to engage more deeply with customers, and extend your reach
  • How to choose martech suites, conversational apps, and content marketing software
  • Content strategies for global brands, publishers, and multilingual collaboration applications
  • What you need to know about the latest web and mobile development technologies
  • How to increase the lifetime value of your content assets

Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, collaboration, business intelligence or other marketing or enterprise system, join us to learn what your B2B and B2C peers are doing, and what industry analysts, technologists, and service providers are recommending.

We hope to see you in Boston at this year’s Gilbane Digital Content Conference!

 

Speak at Gilbane – Apply by Friday June 2

Gilbane Digital Content Conference 2017

Join us as a speaker, but hurry!

We’re building the program for our annual Boston conference in the next few weeks and want to make sure you have the opportunity to apply to be a speaker.

As a speaker you’ll be addressing our influential community of content management, digital marketing, and technology experts and practitioners. Join us to educate, learn, and network. We are proud of our speakers and promote them as a key benefit of the conference.

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

The deadline for proposals is Friday June 2, 2017!