Join us in Boston in 3 weeks to network with your peers and learn how they are building successful next generation content strategies and digital experiences for customers and employees. Here is just a sample of who you’ll meet…
Starwood Hotels & Resorts ● Elisa Oyj ● State Street Global Advisors ● KrellTec ● Commonwealth of MA ● Sodexo ● MITRE Corporation ● Keurig Green Mountain ● Capital One ● ViaSat ● Sandia National Labs ● Liberty Mutual Insurance ● Staples ● Moody’s Investors Service ● SAS ● Gale/Cengage Learning ● Federal Reserve Bank of San Francisco ● Volvo Construction Equipment ● HCA IT&S ● Fidelity Investments ● American Tower ● The MIT Press ● LDS Church ● UNICEF ● Salesforce ● Southern Farm Bureau Life Insurance Company ● Raymond James ● Eaton Vance ● Dell EMC ● Bentley University ● The Nielsen Company ● Capital One ● VMware ● FINRA ● The Hartford ● Milton CAT ● IMAX Corporation ● Hollister Inc. ● CNYH Electric Group ● Lazard Asset Management ● and many more…
As global content becomes more mainstream there is increasing pressure for broader and more efficient integration with corporate functions and strategies. Both presentations in this session address some ways to accomplish this: one focused on the multilingual content supply chain and API integration, and one focused on deeper integration with marketing and growth strategies.
Moderator: Mary Laplante, Vice President Client Services, Digital Clarity Group
Laura Brandon, Executive Director, Globalization and Localization Association & Jim Compton, Technology Program Manager, Moravia Workflow Automation in Multilingual Content Delivery: A Collaborative Initiative for Standardized Translation APIs
Juliana Pereira, Head of Marketing, Smartling Translation Strategy is a Growth Strategy: The Smart Approach to Global Content
“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.
Of all the different functions and systems that need to be integrated to provide a clean consistent customer experience, content management systems and commerce systems are the most obvious. Speakers look at three areas: e-commerce and CMS integration, why content is so critical to e-commerce success, and strategies for optimal conversion.
Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.
Rachael Schwartz, VP, Product Management & General Manager, Keurig Connect, Keurig Green Mountain
Join us in Boston to learn how marketers and IT, business, and content managers across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders, including:
How to architect and build digital experiences around your customer’s journey
Successful examples of multichannel content architectures for B2B and B2C
The importance of integrating content and ecommerce systems, strategy, and measurement
What you can do today with AI technologies to engage more deeply with customers, and extend your reach
How to choose martech suites, conversational apps, and content marketing software
Content strategies for global brands, publishers, and multilingual collaboration applications
What you need to know about the latest web and mobile development technologies
How to increase the lifetime value of your content assets
Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, collaboration, business intelligence or other marketing or enterprise system, join us to learn what your B2B and B2C peers are doing, and what industry analysts, technologists, and service providers are recommending.
We hope to see you in Boston at this year’s Gilbane Digital Content Conference!
We’re building the program for our annual Boston conference in the next few weeks and want to make sure you have the opportunity to apply to be a speaker.
As a speaker you’ll be addressing our influential community of content management, digital marketing, and technology experts and practitioners. Join us to educate, learn, and network. We are proud of our speakers and promote them as a key benefit of the conference.
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
The deadline for proposals is Friday June 2, 2017!