Category: Gilbane Conference 2016 (page 1 of 2)

Fostering Innovation in Media and Publishing

The election is over—it’s time to look forward. In that spirit, I wanted to invite you to participate in a forum running right after Thanksgiving at the Gilbane Digital Content Conference this year—a town hall focused on innovation. Send suggestions via Twitter using #gilbane.

Driven to change

It’s no secret that publishers have been grappling with a rapidly changing digital media landscape for two decades, but as the pace of change has accelerated and channels have proliferated, managing content has become exponentially complex.

Consider just a few of the trends:

  • The rise of social networks as channels in their own right—not just marketing outlets for promoting content on web sites
  • The inexorable trend toward content embedded into activities
  • The on-going tug-of-war between structuring content for omnichannel (just author once in XML!) and tailoring content for audience and media (because it yields better engagement!)
  • Rising demand for video and packaging of video with narrative and slide shows
  • Devaluing of long-form narrative, with news unfolding first on social media rather than in conventional stories
  • Increasing use of analytics driving editorial decisions
  • Rising legitimacy of outtakes—what was once left on the cutting room floor now becomes a value-add because of its uniqueness

Relentless change is the new normal facing those developing content and technology strategies. Scrums used to be just for software development; now they’re used for content development as well.

Fostering a culture of continuous innovation will fuel growth in digital for publishers, but how does an organization optimize for change? How are others coping? Where does your organization sit relative to your peers?

Hearing from others

The Digital Strategies for Media & Publishing track at this year’s conference brings together diverse perspectives on innovation and change.

John Eckman will demystify what it takes to efficiently publish via Facebook Instant Articles or Apple news. WBUR and Urban Airship will share their case study in podcasts delivered through digital wallets.

We’ll go behind the scenes to see how others are managing their content—how MIT Press manages diverse content in multiple system on a tight budget, and what’s behind the new MarkLogic implementation at America’s Test Kitchen

Analytics are increasingly driving editorial and product decisions. Erin Martin and Michelle Bellettiere from NPR will share their approach and discuss their plans for 2017.

Meeting and learning together

Part of what makes a conference special is the opportunity to meet face to face with others on similar journeys at other organizations, even other industries. As Subrata Mukherjee, VP of product management at The Economist, noted

Media companies have much to learn from the innovations in content marketing and digital supply chains in other industries. But when I go to a conference, I not only want to hear their stories, I want to meet with them to ask my questions.

That’s why this year we’re going to follow case studies in transformational innovation by Subrata and Jeanette Newton from Pennwell with an open town hall, where the audience can drive the conversation, and we can as a community share insights and potential approaches to tackling challenging issues.

We’ll be looking at innovation from multiple angles—

  • vision and strategy
  • people and skills
  • products and market disruption
  • tools and technology

Because, ultimately, organizations that are successful at innovating in publishing will address all of those facets.

If, like me, you share a passion for making content technology work amidst all this upheaval, make plans to join us. And you don’t need to wait to start the conversation. Share your topics and questions in advance via Twitter using #gilbane.

gilbane16-logo-teal_outline_white

Main conference: November 29 – 30 ● Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Register today!
and use code F16G for an extra discount

Gilbane Conference featured speakers

We are thrilled to have over 100 expert speakers for you to learn from and network with. Join us and your content and digital experience professional peers in Boston in three weeks. Below is a sample of who you’ll meet. Look forward to seeing you.

Register today to save your seat – use code F16G for a discount.

marissa-jarratt-cropped-sharp60Marissa Jarratt, PepsiCotania-yuki-cropped60Tania Yuki, Shareableejon-marks-for-siteJon Marks, Kaldor

subrata-mukherjeeSubrata Mukherjee, The Economist

alice-carpenterAlice Carpenter, America’s Test Kitchen

arjen-van-den-akkerArjen van den Akker, SDL

camille-wellardCamille Wellard, Intermountain Healthcare

tim-goughTim Gough, Verve Mobile

jacqueline-lagrattaJacqueline Lagratta, Campbell Soup

maureen-thormannMaureen Thormann, National Instruments

adrien-nussenbaumAdrien Nussenbaum, Mirakl

erin-martinErin Martin, NPR

 mel-tingeyMel Tingey, LDS Church

 kristen-holgersonKristen Holgerson, WBUR

 jeanette-newtonJeanette Newton, Pennwell

 nancy-andersonNancy Anderson, Dell EMC

 tim-lewisTim Lewis, Continuum

 tara-bartleyTara Bartley, Akamai Technologies

mindy-carnerMindy Carner, Optimity Advisors

niki-vecseiNiki Vecsei, Transamerica

sergio-silvaSergio Silva, Kik

 melissa-websterMelissa Webster, IDC

 bill-trippeBill Trippe, MIT Press

 scott-brinkerScott Brinker, chiefmartec.com

 mark-walterMark Walter, Content Technology Strategies

 tony-byrneTony Byrne, Real Story Group

 deanna-lauferDeanna Laufer, Forrester Research

scott-liewehrScott Liewehr, Digital Clarity Group

gerry-murrayGerry Murray, IDC

 sara-redinSara Redin, Redin Consult

Register today to save your seat! – use code F16G for a discount.

The Economist and Pennwell – Innovating through Transformation

Gilbane Boston 2016

Join us in Boston in November for these featured case studies and our other 32 conference sessions.

Innovating through Transformation

How are media companies transforming their business from one reliant on content consumption to one in which content mixes with tools and / or community for greater engagement and new revenue? This session’s case studies from The Economist and Pennwell will delve in-depth into their innovation journeys. The changes ripple across every facet of the business; hear first-hand the challenges, solutions and results.

Wednesday, November, 30: 8:30 – 9:30 am

Register today to save your seat!
Use code F16G for an extra discount

[GDC_row]
[GDC_column size=”quarter”]
Mark Walter | Gilbane
[/GDC_column]
[GDC_column size=”three-quarters”]
Moderator:
Mark Walter, Principal, Content Technology Strategies
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Subrata Mukherjee | Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Subrata Mukherjee, Vice President, Product Management, Global Head of Business Systems, The Economist

Transformation by Continuous Innovation
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
jeanette-newton
[/GDC_column]
[GDC_column size=”three-quarters”]
Jeanette Newton, PW3 Platform Development Manager, Pennwell

Digital Transformation at PennWell: Creating Vertical Destination Hubs
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Dan Murphy | Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Dan Murphy, Lead Solutions Architect, Digital Strategy, Velir

Digital Transformation at PennWell: Creating Vertical Destination Hubs[/GDC_column]
[/GDC_row]

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

Blockchain to Bots: a Look at Use Cases

Gilbane Boston 2016

Join us in Boston in November for this featured session and our other 32 conference sessions.

Blockchain to Bots:
a Look at Use Cases

New technologies need use cases. First in theory to attract commercial investment, and second in practice to prove their worth. This session includes discussions on the potential of Blockchain for digital asset management, and the use of bots in an intranet application.

Wednesday, November, 30: 11:40 – 12:40 pm

Register today to save your seat
Use code F16G for an extra discount

[GDC_row]
[GDC_column size=”quarter”]
Nicole Dvorak | Gilbane conference
[/GDC_column]
[GDC_column size=”three-quarters”]

Moderator:
Nicole Dvorak, MBA Candidate, Class of 2018, MIT Sloan School of Management
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Rod Collins | Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Rod Collins, Director of Innovation, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Mindy Carner | Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Mindy Carner, Manager, Information Management, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Henry Amm | Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Henry Amm, Digital Strategy Consultant, adenin Technologies

Making Intranets Smart: How AI and Bots Allowed Us to Create a Smart Assistant for the Digital Workplace[/GDC_column]
[/GDC_row]

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

Bots, Content, and Commerce

Gilbane Boston 2016

Join us in Boston in November for this featured session and our other 32 conference sessions.

Here Come the Bots: How Innovations in Artificial Intelligence Will Shape the Future of Content and Commerce

Today’s online transactions are still largely web-based despite the proliferation of smartphones and mobile apps. And these transactions are often part of a fragmented purchasing experience, where a customer must move from interacting with engaging rich content to completing a series of cumbersome steps for transaction-related information like payment and delivery details.

One solution to this experience breakdown is to enable what is becoming known as conversational commerce, where the transaction part of purchase is integrated seamlessly with the customer’s current online environment. Several tech giants like Facebook and Amazon, as well as a number of start-ups, are investing in enabling chat bots within messaging apps that make it possible for users to make purchases within the platform, rather than having to go to an external web page. This session will explore what the rise of conversational commerce will mean for content management and content and commerce integration.

Wednesday, November, 30: 8:30 – 9:30 am

Register today to save your seat

[GDC_row]
[GDC_column size=”quarter”]
Jill Finger Gibson Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]

Moderator:
Jill Finger Gibson, Principal Analyst, Digital Clarity Group
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Adrien Nussenbaum Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Adrien Nussenbaum, CEO, Mirakl
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Roland Benedetti Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Roland Benedetti, Chief Product and Marketing Officer, eZ
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Sergio Silva Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Sergio Silva, Director of Partner Success, Kik[/GDC_column]
[/GDC_row]

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

Gilbane Conference Keynotes Announced


Gilbane Boston 2016

ConferenceNovember 29 – 30 and WorkshopsDecember 1
Boston Fairmont Copley Plaza

Join the digital marketers, technologists, and analysts leading the thinking and doing — making modern digital content and customer experience strategies a reality. Register and save your seat today

Keynote presentations

Wednesday, November 29, 8:30 – 10:00am

[GDC_row][GDC_column size=”quarter”]
marissa-jarratt-cropped-sharp60
[/GDC_column][GDC_column size=”three-quarters”]
Marissa Jarratt, Senior Director, Global Marketing, PepsiCo 

A New Age for Internal Communications: Measure, Manage and Influence The Employee Experience
[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
tania-yuki-cropped60
[/GDC_column][GDC_column size=”three-quarters”]
Tania Yuki, CEO, Shareablee

Measuring What Matters in Social Media
[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
jon-marks-sharp60
[/GDC_column][GDC_column size=”three-quarters”]
Jon Marks, Co-founder and CTO, Kaldor

Blood in the Streets – Reporting from the Content Technology Trenches
[/GDC_column]
[/GDC_row]

Keynote panel – Industry analysts

Wednesday, November 29, 11:00 – 12:00pm

[GDC_row][GDC_column size=”quarter”]
Melissa Webster - Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]
Melissa Webster, Program VP, Content & Digital Media Technologies, IDC
[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
Scott Liewehr - Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]
Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group
[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
Deanna Laufer - Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]
Deanna Laufer, Senior Analyst, Customer Experience, Forrester Research
[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
tony-byrne
[/GDC_column][GDC_column size=”three-quarters”]
Tony Byrne, Founder, Real Story Group
[/GDC_column]
[/GDC_row]

Register today to save your seat!

Gilbane post-conference workshops


Gilbane Boston 2016

ConferenceNovember 29 – 30 and WorkshopsDecember 1
Boston Fairmont Copley Plaza

Join our highly-respected international experts for a deep dive following our two-day conference. Register and save your seat today!

Thursday, December 1: 9:00 – 12:00

[GDC_row][GDC_column size=”quarter”]
Sara Redin | Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]

Building a Business Case for a Modern Intranet – learn more

Sara Redin, Founder, Redin Consult
[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
Tim Bourgeois | Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]

An Anatomy of a Digital Audit learn more

Tim Bourgeois, Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst
[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
Tony Byrne | Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]

The Right Way to Select Digital Content Technology – learn more

Tony Byrne, Founder, Real Story Group
[/GDC_column]
[/GDC_row]

Thursday, December, 1: 1:00 – 4:00

[GDC_row][GDC_column size=”quarter”]
Cathy McKnight | Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]

Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience – learn more

Cathy McKnight, Vice President, Consulting, Digital Clarity Group
[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
Heather Hedden | Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]

Designing Taxonomies and Metadata for CMS Implementation – learn more

Heather Hedden, Senior Vocabulary Editor, Cengage Learning
[/GDC_column]
[/GDC_row]
[GDC_row][GDC_column size=”quarter”]
Bruno Hermann | Gilbane Conference
[/GDC_column][GDC_column size=”three-quarters”]

Taking the Fast Track of Digital Globalization to Deliver Digital Experiences Globally – learn more

Bruno Herrmann, Director of Globalization and Localization, The Nielsen Company
[/GDC_column]
[/GDC_row]

Register today to save your seat!

You Have Content. Now What?

You’re running full-speed ahead with your content bucket full and your heart bursting with the need to share it with the world. But, you may need to hit the breaks for a moment and think about the tools needed to help you move forward in a way that will deliver the best digital experience to your customerGilbane conference attendeess.

Register now to join us for the Gilbane Digital Content Conference’s Track T: Technologies for Content, Marketing, and Digital Experience, and make sure you’re on the path to success. This track is designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Technology track sessions include:

Click each session for a detailed description and list of speakers, then, check out our site for even more!

Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.

Register Today

The Venue

Gilbane conference hotel 2016The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016.
Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016.

Find out more…

« Older posts