Archive for Gilbane Conference 2016

Fostering Innovation in Media and Publishing

The election is over—it’s time to look forward. In that spirit, I wanted to invite you to participate in a forum running right after Thanksgiving at the Gilbane Digital Content Conference this year—a town hall focused on innovation. Send suggestions via Twitter using #gilbane.

Driven to change

It’s no secret that publishers have been grappling with a rapidly changing digital media landscape for two decades, but as the pace of change has accelerated and channels have proliferated, managing content has become exponentially complex.

Consider just a few of the trends:

  • The rise of social networks as channels in their own right—not just marketing outlets for promoting content on web sites
  • The inexorable trend toward content embedded into activities
  • The on-going tug-of-war between structuring content for omnichannel (just author once in XML!) and tailoring content for audience and media (because it yields better engagement!)
  • Rising demand for video and packaging of video with narrative and slide shows
  • Devaluing of long-form narrative, with news unfolding first on social media rather than in conventional stories
  • Increasing use of analytics driving editorial decisions
  • Rising legitimacy of outtakes—what was once left on the cutting room floor now becomes a value-add because of its uniqueness

Relentless change is the new normal facing those developing content and technology strategies. Scrums used to be just for software development; now they’re used for content development as well.

Fostering a culture of continuous innovation will fuel growth in digital for publishers, but how does an organization optimize for change? How are others coping? Where does your organization sit relative to your peers?

Hearing from others

The Digital Strategies for Media & Publishing track at this year’s conference brings together diverse perspectives on innovation and change.

John Eckman will demystify what it takes to efficiently publish via Facebook Instant Articles or Apple news. WBUR and Urban Airship will share their case study in podcasts delivered through digital wallets.

We’ll go behind the scenes to see how others are managing their content—how MIT Press manages diverse content in multiple system on a tight budget, and what’s behind the new MarkLogic implementation at America’s Test Kitchen

Analytics are increasingly driving editorial and product decisions. Erin Martin and Michelle Bellettiere from NPR will share their approach and discuss their plans for 2017.

Meeting and learning together

Part of what makes a conference special is the opportunity to meet face to face with others on similar journeys at other organizations, even other industries. As Subrata Mukherjee, VP of product management at The Economist, noted

Media companies have much to learn from the innovations in content marketing and digital supply chains in other industries. But when I go to a conference, I not only want to hear their stories, I want to meet with them to ask my questions.

That’s why this year we’re going to follow case studies in transformational innovation by Subrata and Jeanette Newton from Pennwell with an open town hall, where the audience can drive the conversation, and we can as a community share insights and potential approaches to tackling challenging issues.

We’ll be looking at innovation from multiple angles—

  • vision and strategy
  • people and skills
  • products and market disruption
  • tools and technology

Because, ultimately, organizations that are successful at innovating in publishing will address all of those facets.

If, like me, you share a passion for making content technology work amidst all this upheaval, make plans to join us. And you don’t need to wait to start the conversation. Share your topics and questions in advance via Twitter using #gilbane.

gilbane16-logo-teal_outline_white

Main conference: November 29 – 30 ● Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Register today!
and use code F16G for an extra discount

Gilbane Conference featured speakers

We are thrilled to have over 100 expert speakers for you to learn from and network with. Join us and your content and digital experience professional peers in Boston in three weeks. Below is a sample of who you’ll meet. Look forward to seeing you.

Register today to save your seat – use code F16G for a discount.

marissa-jarratt-cropped-sharp60Marissa Jarratt, PepsiCo tania-yuki-cropped60Tania Yuki, Shareablee jon-marks-for-siteJon Marks, Kaldor

subrata-mukherjeeSubrata Mukherjee, The Economist

alice-carpenterAlice Carpenter, America’s Test Kitchen

arjen-van-den-akkerArjen van den Akker, SDL

camille-wellardCamille Wellard, Intermountain Healthcare

tim-goughTim Gough, Verve Mobile

jacqueline-lagrattaJacqueline Lagratta, Campbell Soup

maureen-thormannMaureen Thormann, National Instruments

adrien-nussenbaumAdrien Nussenbaum, Mirakl

erin-martinErin Martin, NPR

 mel-tingeyMel Tingey, LDS Church

 kristen-holgersonKristen Holgerson, WBUR

 jeanette-newtonJeanette Newton, Pennwell

 nancy-andersonNancy Anderson, Dell EMC

 tim-lewisTim Lewis, Continuum

 tara-bartleyTara Bartley, Akamai Technologies

mindy-carnerMindy Carner, Optimity Advisors

niki-vecseiNiki Vecsei, Transamerica

sergio-silvaSergio Silva, Kik

 melissa-websterMelissa Webster, IDC

 bill-trippeBill Trippe, MIT Press

 scott-brinkerScott Brinker, chiefmartec.com

 mark-walterMark Walter, Content Technology Strategies

 tony-byrneTony Byrne, Real Story Group

 deanna-lauferDeanna Laufer, Forrester Research

scott-liewehrScott Liewehr, Digital Clarity Group

gerry-murrayGerry Murray, IDC

 sara-redinSara Redin, Redin Consult

Register today to save your seat! – use code F16G for a discount.

The Economist and Pennwell – Innovating through Transformation

Gilbane Boston 2016

Join us in Boston in November for these featured case studies and our other 32 conference sessions.

Innovating through Transformation

How are media companies transforming their business from one reliant on content consumption to one in which content mixes with tools and / or community for greater engagement and new revenue? This session’s case studies from The Economist and Pennwell will delve in-depth into their innovation journeys. The changes ripple across every facet of the business; hear first-hand the challenges, solutions and results.

Wednesday, November, 30: 8:30 – 9:30 am

Register today to save your seat!
Use code F16G for an extra discount

Mark Walter | Gilbane

Moderator:
Mark Walter, Principal, Content Technology Strategies

Subrata Mukherjee | Gilbane Conference

Subrata Mukherjee, Vice President, Product Management, Global Head of Business Systems, The Economist

Transformation by Continuous Innovation

jeanette-newton

Jeanette Newton, PW3 Platform Development Manager, Pennwell

Digital Transformation at PennWell: Creating Vertical Destination Hubs

Dan Murphy | Gilbane Conference

Dan Murphy, Lead Solutions Architect, Digital Strategy, Velir

Digital Transformation at PennWell: Creating Vertical Destination Hubs

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

Bots, Content, and Commerce

Gilbane Boston 2016

Join us in Boston in November for this featured session and our other 32 conference sessions.

Here Come the Bots: How Innovations in Artificial Intelligence Will Shape the Future of Content and Commerce

Today’s online transactions are still largely web-based despite the proliferation of smartphones and mobile apps. And these transactions are often part of a fragmented purchasing experience, where a customer must move from interacting with engaging rich content to completing a series of cumbersome steps for transaction-related information like payment and delivery details.

One solution to this experience breakdown is to enable what is becoming known as conversational commerce, where the transaction part of purchase is integrated seamlessly with the customer’s current online environment. Several tech giants like Facebook and Amazon, as well as a number of start-ups, are investing in enabling chat bots within messaging apps that make it possible for users to make purchases within the platform, rather than having to go to an external web page. This session will explore what the rise of conversational commerce will mean for content management and content and commerce integration.

Wednesday, November, 30: 8:30 – 9:30 am

Register today to save your seat

Jill Finger Gibson Gilbane Conference

Moderator:
Jill Finger Gibson, Principal Analyst, Digital Clarity Group

Adrien Nussenbaum Gilbane Conference

Adrien Nussenbaum, CEO, Mirakl

Roland Benedetti Gilbane Conference

Roland Benedetti, Chief Product and Marketing Officer, eZ

Sergio Silva Gilbane Conference

Sergio Silva, Director of Partner Success, Kik

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

Gilbane Conference Keynotes Announced


Gilbane Boston 2016

ConferenceNovember 29 – 30 and WorkshopsDecember 1
Boston Fairmont Copley Plaza

Join the digital marketers, technologists, and analysts leading the thinking and doing — making modern digital content and customer experience strategies a reality. Register and save your seat today

Keynote presentations

Wednesday, November 29, 8:30 – 10:00am

marissa-jarratt-cropped-sharp60
Marissa Jarratt, Senior Director, Global Marketing, PepsiCo 

A New Age for Internal Communications: Measure, Manage and Influence The Employee Experience


tania-yuki-cropped60
Tania Yuki, CEO, Shareablee

Measuring What Matters in Social Media


jon-marks-sharp60
Jon Marks, Co-founder and CTO, Kaldor

Blood in the Streets – Reporting from the Content Technology Trenches

Keynote panel – Industry analysts

Wednesday, November 29, 11:00 – 12:00pm

Melissa Webster - Gilbane Conference
Melissa Webster, Program VP, Content & Digital Media Technologies, IDC


Scott Liewehr - Gilbane Conference
Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group


Deanna Laufer - Gilbane Conference
Deanna Laufer, Senior Analyst, Customer Experience, Forrester Research


tony-byrne
Tony Byrne, Founder, Real Story Group

Register today to save your seat!

Gilbane post-conference workshops


Gilbane Boston 2016

ConferenceNovember 29 – 30 and WorkshopsDecember 1
Boston Fairmont Copley Plaza

Join our highly-respected international experts for a deep dive following our two-day conference. Register and save your seat today!

Thursday, December 1: 9:00 – 12:00

Sara Redin | Gilbane Conference

Building a Business Case for a Modern Intranet – learn more

Sara Redin, Founder, Redin Consult


Tim Bourgeois | Gilbane Conference

An Anatomy of a Digital Audit learn more

Tim Bourgeois, Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst


Tony Byrne | Gilbane Conference

The Right Way to Select Digital Content Technology – learn more

Tony Byrne, Founder, Real Story Group

Thursday, December, 1: 1:00 – 4:00

Cathy McKnight | Gilbane Conference

Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience – learn more

Cathy McKnight, Vice President, Consulting, Digital Clarity Group


Heather Hedden | Gilbane Conference

Designing Taxonomies and Metadata for CMS Implementation – learn more

Heather Hedden, Senior Vocabulary Editor, Cengage Learning


Bruno Hermann | Gilbane Conference

Taking the Fast Track of Digital Globalization to Deliver Digital Experiences Globally – learn more

Bruno Herrmann, Director of Globalization and Localization, The Nielsen Company

Register today to save your seat!

You Have Content. Now What?

You’re running full-speed ahead with your content bucket full and your heart bursting with the need to share it with the world. But, you may need to hit the breaks for a moment and think about the tools needed to help you move forward in a way that will deliver the best digital experience to your customerGilbane conference attendeess.

Register now to join us for the Gilbane Digital Content Conference’s Track T: Technologies for Content, Marketing, and Digital Experience, and make sure you’re on the path to success. This track is designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Technology track sessions include:

Click each session for a detailed description and list of speakers, then, check out our site for even more!

Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.

Register Today

The Venue

Gilbane conference hotel 2016The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016.
Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016.

Find out more…

Gilbane Advisor 7-26-16 – Bots, apps, stickers, video, web, product placement

In this issue we look at moderating perspectives on a few hot topics. First up, we follow up on our earlier coverage of bots and use cases. There are lots of good reasons to be excited about the growth and range of applications for bots, but the hype has been a bit much. We have chosen four short articles to get you current. Next up, Stickers as a serious content type, then thoughts on the utility of video, purposeful merging of web and mobile, and interesting ideas on product placement.

Wrong Narrative. Wrong Mindset. Wrong Solutions.

Don’t worry, this is about bots not politics, and Sar Haribhakti’s view is balanced.

If you even remotely follow tech news, it is very likely that you have read outlandish claims like “Bots are the new apps”. There are way too many misconceptions around conversational products. Read More

Bots in 2016: Mid-Year Check In

Sam Lessin is a big fan of bots because of the potential for developers in general, and in particular for the personal assistant his company, Fin, is building. His experience and thoughts on the challenges of bringing bot-based products to market will help developers and product managers tune expectations.

The past six months have shown that building compelling bots is very challenging. Completely automated bots aren’t ready for prime time and hybrid services with human involvement cost a lot to develop. How developers can make money from bots also hasn’t been clarified. But I’m still bullish on the shift to bots. Read More

Personal assistant bots like Siri and Cortana have a serious problem

Good general explanation of why Alexa et al struggle to meet user expectations. Read More

The Death of Apps has been Greatly Exaggerated

Analyst Jan Dawson looks at the numbers.

Bots are a fascinating new element of mobile user interfaces and have potential in certain well-defined use cases. However, as a threat to the app model, they’re fundamentally limited for a couple of reasons. First, bots are not a fit at all for the vast majority of apps. Put another way, for the apps that generate the vast majority of revenue. Read More

The Elements of Stickers

Stickers as a serious content type. Connie Chan should convince you there is more to Stickers than you probably thought.

Stickers aren’t just frivolous little punctuation marks to be inserted in text messages. They can be replacements for entire sentences, and help create a new medium for communicating and storytelling… And sometimes stickers can convey what words cannot! This form of visual communication has become so popular … in WeChat and LINE — that it is not uncommon to see a deep thread of multiple messages without a single word. They’re not just for those crazy young kids. More notably, stickers are commonly used in professional, not just personal, chats as well… Read More

Video and Speed

I’m sure you know the feel­ing  —  you see a link to some­thing that looks in­ter­est­ing, fol­low it, and when it turns out to be a video clip, you shake your head and kill the tab. The prob­lem with video is it’s just too slow.

Totally agree. Give me words to skim please. Tim Bray discusses watching (some) video faster and listening to sped-up audio. Read More

Building for a future mobile web

Paul Kinlan makes a case for progressive web apps as a way to combine the best of native mobile and mobile web apps. His discussion is useful beyond Google’s progressive web activity.

A new way of thinking about how we build apps and content experiences for the web is needed. One that is progressive in allowing us to build for the web at large, but takes inspiration from the deeper engagement that can be found in native app platforms. Read More

James Bond, Dunder Mifflin, and the Future of Product Placement

…my children shouted in annoyance. They rousted me from bed, complaining that something was wrong with the TV… Trying to explain that there are advertising breaks so people can sell them things was a deflating experience… Their incomprehension was total… If interruption-based advertising is no longer an option, and if traditional product placement is no longer the answer, how can brands reach consumers while not offending their sense of empowerment and leveraging their desire for immediate gratification?

Laurent Muzellec makes a case for “interactive product placement”, and “reverse product placement”… Read More

 

Gilbane Digital Content Conference
Main conference: November 29 – 30
Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Short takes

The topic may be slightly scary but you need to know what’s coming… 2 terrific #MarTech talks on the rise of AI in marketing via chiefmartec.com

Lots of orgs will need to make a similar choice, but this is big one… Salesforce will only support Nexus and Samsung Galaxy phones to avoid Android fragmentation via recode

Yes, something like this… Why Wearables Will Replace Your Smartphone via ITNews

eBooks down, print up… U.S. Publishing Industry’s Annual Survey Reveals Nearly $28 Billion in Revenue in 2015 via AAP

An optimist’s view of Getting Google and Publishers to Share Love — and Data via Medium

Differences… AI, Apple and Google via Benedict Evans

The UK takes a stab at a Data Science Ethical Framework via gov.uk

Growing without video dependence… Bustle’s Slower but Steady Growth Path via The Information

Different levels of maturity… Enterprise MarTech Assessment: More Social Than Mobile via Medium

CMS, etc., corner

Should command a serious salary… The 6 skills every content strategist must have via Medium

Some good questions re What does a decoupled WCM architecture really mean? via Real Story Group

Digital Asset Management Round-up, June 2016 via Digital Clarity Group

Bright future or death spiral?…   via EContent

About

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

The Gilbane Digital Content Conference: Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and technologies to produce superior digital experiences for customers, employees, and partners.