Archive for Gilbane

Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks

Of course we think all of our conference sessions are not to be missed, but for those specially interested in enterprise social networks, and process transformation we’ve paired up AIIM President John Mancini, to share some of the research his organization is completing on this topic, and Mike Gotta, Senior Technical Manager for Social Software at Cisco, and ex Gartner VP & Research Director. Be sure to check this one out the latest trends in this area

C4. From Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks

Gilbane Boston, The Boston Westin Waterfront
Thursday, December 1, 8:30 – 9:30
Effective collaboration initiatives often focus on process, information and technology. However the advent of enterprise social networking has expanded the scope of what’s possible, and it goes far beyond mere collaboration. This session will examine architectural building blocks that enable social networking, common practices to help overcome adoption hurdles, and governance and change management approaches. It will also contain a presentation of the work of an AIIM task force that has been building use cases and best practices relative to social transformation for 3 key value chains in any organization:
  1. sales and marketing;
  2. product design and innovation; and
  3. knowledge worker creativity and productivity.

This session will demonstrate why the time has come to move discussions of social business from the abstract benefits of “collaboration” to a richer focus on process and value chain transformation.

Moderator: Marc Strohlein, Principal, Agile Business Logic
John ManciniPresident, AIIM
Social in the Flow – Moving Social from “Nice to Have” to Process Transformation
Mike GottaSenior Technology Manager, Cisco
Enterprise Social Networking: Identity, Graphs & Social Objects

Check out the Updated Gilbane Boston conference site

The program for our annual Boston event is about 98% complete. We have a great keynote line-up with more to come, 30 additional conference sessions, 6 pre-conference workshops, and 12 product labs. Other useful links are sponsors & exhibitors, speakers, registration, and hotel. Note that we moved from the Westin Copley to the Waterfront Westin this year to be in the new Boston Innovation District and fast-growing Seaport / Fort Point Channel neighborhoods.

Gilbane Boston speaking proposals deadline

Update – We have received a phenomenal number of proposals – almost 50% more than last year. We have also had a huge number of requests for extensions, so we have extended the deadline for speaking proposals through next week – until May 28th. Don’t delay though, as our program committee is already pouring over the proposals we have.

Proposal Deadline: May 16th 28th, 2011

The Gilbane conference is all about helping organizations apply content, web and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible.

This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, and how to plan for changes in market and technology evolution. We bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.

To submit a proposal for a presentation or panel to contribute your expertise and experience, please see the topics below listed for the four tracks, then follow the instructions and guidelines for submitting proposals using our proposal submission form. Send any questions to speaking@gilbaneboston.com.

You can also learn more by visiting the conference website at http://gilbaneboston.com, where you can also see information from our 2010 conference.

Customers & Engagement track
Topics to be covered include: Web content management, content strategies, analytics, web design and UI, social media, digital and cross channel marketing, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile devices, e-commerce, search engine optimization. Read more

Colleagues & Collaboration track
Topics to be covered include: Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies. Read more

Content Technologies track
Topics to be covered include: Multi-lingual technologies and applications, smartphone, iPad and tablet app development, XML, standards, integration, content migration, search, open source, SaaS, semantic technologies, social software, SharePoint, and relevant consumer technologies. Read more

Cross-channel Publishing track
Topics to be covered include: Multi-channel publishing, multi-lingual publishing, mobile app and digital product development and marketing strategies for the iPad, and other tablets and ebook readers, mobile content management, digital rights, digital asset management, DITA, documentation, structured content, and XML. Read more

http://gilbaneboston.com/speaker_guidelines.html

http://gilbaneboston.com/speaker-submission-form.html

Follow the conference on Twitter at http://twitter.com/gilbaneboston. Tag: gilbaneboston

Questions?speaking@gilbaneboston.com

Sneak peek at the conference community site to be announced next week.

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available as a free download at http://gilbane.com/Research-Reports.html last week. We believe this report is the first study ever of global companies’ practices for managing multilingual content for marketing. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Check it out!  

New Paper: Taking Online Engagement to the Cloud

I am pleased to say that my third paper for Outsell’s Gilbane Group was published yesterday, in which I return to thinking about cloud computing and the benefits it offers for deploying web experience and engagement technologies.

Titled Taking Online Engagement to the Cloud this short beacon paper looks to provide a guide to digital marketers, senior IT folks and business analysts faced with the decision to deploy these technologies outside the server room. In it we set out to answer the following questions:

  • What do we mean by the cloud? There is a great deal of hype, sales, and marketing messaging around “the cloud.” We explore what it really is and the opportunities it represents for digital marketers.
  • What are the deployment options when working with a cloud platform partner? The decision around deploying to the cloud is not always a binary choice to host in the server room or not. We look at possible solution architecture options and the benefits of each.
  • What do organizations need to look for in a WEM solution in the cloud? If deploying into the cloud is an attractive option for an organization, we consider the key attributes that organizations should build into their selection criteria when choosing a solution.

As with all of our papers, once you register you can download it for free from the Beacon area of our website. While you are there, I suggest taking a look at our Whitepapers section, scrolling down a little to the Engage Me! paper by Mary Laplante. I think it’s a great introduction to our research on the business practice of web engagement and web experience.

I hope you enjoy the paper and I’d very much like to hear your feedback – either here or you can find me on Twitter (@iantruscott)

The paper was sponsored by FatWire and we are looking forward to joining them on a webinar to explore this subject further – follow us on Twitter for an announcement on that. 

“Extreme multi-channel publishing” and other trends for 2011

I hadn’t planned this post on trends but ended-up creating a list for a colleague who was helping a client, and I was definitely overdue to post something. These are in no particular order, and there is a lot more to say about each of them. There are other trends of course, but these are especially relevant to our coverage of content technologies and to Outsell/Gilbane clients.

  • Marketing and IT continue to learn how to work together as marketing assumes a bigger role in control of digital technology for all customer engagement.
  • Content strategy gets more respect.
  • Mobile confusion reigns – which platforms, which formats, apps vs. mobile web and which apps make sense, what workflows, etc. 
  • “Extreme multi-channel” publishing reality hits. You thought web plus print was a challenge?
  • Enterprise applications start including mobile and don’t look back.
  • “Apps” approach to software distribution expands beyond mobile.
  • The line between pads and notebooks blurs in both user interface and function.
  • Spending on digital channels continues to grow ahead of curve.
  • Enterprise social platform growth stagnates, consumer social platforms continue to grow, but with little direct application to enterprise beyond feature or UI ideas.
  • Business model experimentation accelerates in content businesses.

Apple, eBooks, and the Long Tail Publisher

David Guenette has some cautionary thoughts for the publisher who–quite naturally–will be intrigued by Apple’s new services for publishers being brought to market by Jouve and Innodata-Isogen.

Google eBooks Shows Up, with Amazon for the Web on Its Heels

Google eBooks made its awaited debut this past Monday, and the very next day Amazon presented its own related news.  The upshot, basically, is that ebook formats are now more widely applicable across more devices, be they ereaders, smartphones, or PCs (the Web).

While the news is probably more important in terms of expanding publishing channels for ebooks, the trend is a positive one for book publishers struggling with ebook formatting issues. Unfortunately, in some ways, Google and Amazon’s newest announcements will further confuse the already confusing state of ebook formatting.  See Ebook Formats are Starting to Make Sense… So be Prepared to Remain Confused during the Evolution, in the Gilbane Publishing Practice blog, for more.